The Campaign

We create a parody CM of “Mugi to Hop Platinum Clear” that perfectly imitates the original CM andairs right after the original to surprise the viewers. The parody featured Japanese comedian,who has known as a pop-star’s look-alike on the web.

Creative Execution

We create a parody CM of “Mugi to Hop Platinum Clear” that perfectly imitates the original CM andairs right after the original to surprise the viewers.

Number of tweets 1,200%UP ?Compared to the solely-aired original Media impressions About $2Million People instantly started talking about the parody on SNS after every airing of the 2 CMs together.Many viewers who watched the TVCMs actually visited the brand site and it increased the number of page views.The CM successfully gained all the attention more than targeted. The product recorded good sales, and sealed another year of continuous production after only a month from its launch

Japanese beer company Sapporo Beer launched new brand “mugi to Hop Platinum Clear” targeting young audience. But this time, the brand decided to create maximum buzz and catch the eye of the most viewers possible, with traditional media, TVCMs.

Insights, Strategy and the Idea

We will select a program that comedy program , the young people , such as information program prefer , was on the air a CM.