Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Fast Moving Consumer Goods
WYETH MAMA - THE INVISIBLE MOM
WYETH
WYETH MAMA
McCANN WORLDGROUP Shanghai CHINA
WALL'S MAN 2.0
UNILEVER
WALL'S
MINDSHARE THAILAND Bangkok THAILAND MINDSHARE THAILAND Bangkok THAILAND
V ENERGY JONO VS BEN
FRUCOR BEVERAGES
V ENERGY DRINK
OMD NEW ZEALAND Auckland NEW ZEALAND OMD NEW ZEALAND Auckland NEW ZEALAND
UMBRELLA FRIES
McDONALD'S JAPAN
FRENCH FRIES
BEACON/LEO BURNETT Tokyo JAPAN BEACON/LEO BURNETT Tokyo JAPAN
SUNSILK GAME FOR ANYTHING (DAYPARTING) MEDIA STRATEGY
UNILEVER PHILIPPINES
SUNSILK SHAMPOO
ONE DIGITAL MEDIA GROUP Pasig City THE PHILIPPINES MINDSHARE PHILIPPINES Taguig THE PHILIPPINES
SUNLIGHT FRAGRANT WISH
UNILEVER
SUNLIGHT LAUNDRY SOAP
MINDSHARE Colombo SRI LANKA MINDSHARE Colombo SRI LANKA
SING IT OUT
BAYER
CANESTEN
J. WALTER THOMPSON HONG KONG HONG KONG MAXUS GLOBAL Hong Kong HONG KONG
REJOICE MOMODA – USING INTIMATE, DIGITAL ENGAGEMENT TO ATTRACT NEW BUYERS
PROCTER & GAMBLE
REJOICE SHAMPOO
MEDIACOM Shanghai CHINA MEDIACOM CHINA Guangzhou CHINA
NEW BEGINNING WITH NEUTROGENA
JONHNSON & JOHNSON
NEUTROGENA
JOHNSON & JOHNSON Singapore SINGAPORE IPG MEDIABRANDS Singapore SINGAPORE
NAPPY NOTES
HELLO ANGEL
DIAPER
CHEIL HONG KONG HONG KONG
MR.SNIFF
LOTTE CO.
ACUO
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
MENTOS QUICK SHOT!
PERFETTI VAN MELLE JAPAN SERVICE
MENTOS / MENTOS FRESH COLA
ASATSU-DK Tokyo JAPAN ASATSU-DK Tokyo JAPAN
MASK OF SOCIABILITY
DIAGEO KIRIN
SMIRNOFF ICE
BEACON/LEO BURNETT Tokyo JAPAN BEACON/LEO BURNETT Tokyo JAPAN
MAKING MOM THE STAR OF CHRISTMAS
MONDELÉZ
EDEN
CARAT PHILIPPINES Makati City THE PHILIPPINES CARAT PHILIPPINES Makati City THE PHILIPPINES
LISTERINE - BRING OUT THE BOLD
JOHNSON & JOHNSON
LISTERINE MOUTHWASH
JOHNSON & JOHNSON Singapore SINGAPORE IPG MEDIABRANDS Singapore SINGAPORE
HUNGERITHM
MARS CHOCOLATE AUSTRALIA
SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA STARCOM MELBOURNE AUSTRALIA
Grand Prix
HOUSE OF LITTLE MOMENTS SEASON I & II
UNI PRESIDENT
UNI NOODLE
ADK TAIWAN Taipei CHINESE TAIPEI
Short List
FASHION EXCLUSIVE: TISSUES HIT CENTER STAGE THIS FALL/WINTER
VINDA – TEMPO
TISSUES
OMD CHINA Guangzhou CHINA
DON'T APP WHEN YOU'RE HUNGRY
MARS
SNICKERS
STARCOM MEDIAVEST GROUP Auckland NEW ZEALAND STARCOM MEDIAVEST GROUP Auckland NEW ZEALAND
DENTAPPLE
MATSUMOTO APPLE ASSOCIATION
FUJI APPLE
HAKUHODO KETTLE Tokyo JAPAN HAKUHODO DY MEDIA PARTNERS Tokyo JAPAN
DADS #SHARETHELOAD
PROCTER & GAMBLE INDIA
ARIEL MATIC
BBDO INDIA Mumbai INDIA MEDIACOM Mumbai INDIA
Bronze
CORNETTO-FOLLOW YOUR HEART, DONT WAIT
UNILEVER
FOOD
ISOBAR CHINA GROUP Shanghai CHINA
CORNETTO: THE NEW SYMBOL OF LOVE!
TEJAS APTE
PRODUCT
MINDSHARE FULCRUM Mumbai INDIA MINDSHARE FULCRUM Mumbai INDIA
CAMPBELL'S SOUPTUBE
CAMPBELL ARNOTT'S
FOOD
TKT SYDNEY AUSTRALIA MEC Sydney AUSTRALIA
BREWTROLEUM
DB BREWERIES
DB EXPORT
PHD Auckland NEW ZEALAND PHD Auckland NEW ZEALAND
Silver
BREAKER BENCHES
NESTLÉ PHILIPPINES
KITKAT
J. WALTER THOMPSON PHILIPPINES THE PHILIPPINES
Short List
BOLLYWOOD SINGS THE RIN’S ANTHEM
HINDUSTAN UNILEVER
PRODUCT
MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
6 PACK BAND
HINDUSTAN UNILEVER
BROOKE BOND RED LABEL TEA
MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
Short List
A02 Durable Consumer Goods
PICTURE BOOK WITHOUT PICTURES
FUJIFILM
PICTURE BOOK WITHOUT PICTURES
TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
OUTSHOUT OR OUTSMART???
HINDUSTAN UNILEVER
PUREIT WATER PURIFIER
MINDSHARE FULCRUM Mumbai INDIA
I LOVE YOU TROYE!!!!!!!! HOW HP TAPPED INTO YOUTUBE CELEBS TO WOO YOUNG FEMALES…
HEWLETT-PACKARD
VARIOUS HP LAPTOPS
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
BECOMING PAPARAZZI
SAMSONITE
SAMSONITE RED
INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul SOUTH KOREA
#BEFEARLESS
SAMSUNG ELECTRONICS
SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
A03 Cars & Automotive Products & Services
TOYOTA BARISTA
TOYOTA MOTOR CORPORATION
TOYOTA HYBRID
ASATSU-DK Tokyo JAPAN ASATSU-DK Tokyo JAPAN
THE NATION'S BIKE
BAJAJ AUTOMOBILES
BAJAJ V
LEO BURNETT INDIA Mumbai INDIA
MINI SONATA
HYUNDAI MOTOR COMPANY
SONATA
INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul SOUTH KOREA
MERCEDES HEADLINER
MERCEDES-BENZ TAIWAN
MERCEDES-BENZ SUV BRAND LAUNCH CAMPAIGN
MEC TAIWAN Taipei CHINESE TAIPEI MEC TAIWAN Taipei CHINESE TAIPEI
HEARTBEAT
LEXUS AUSTRALIA
FC
M&C SAATCHI Sydney AUSTRALIA TMS AUSTRALIA Sydney AUSTRALIA
Bronze
GOING HOME
HYUNDAI MOTOR GROUP
VEHICLES PRODUCT & VEHICLES SERVICE
PLAYGROUND Seoul SOUTH KOREA
DINE, SURPRISE, DRIVE
TOYOTA MOTOR THAILAND CO.
LEXUS RC 200T
DENTSU MEDIA THAILAND Bangkok THAILAND DENTSU MEDIA THAILAND Bangkok THAILAND
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
WRITE YOUR NAME IN KOREA
KOREA TOURISM ORGANIZATION
TOURISM
HS AD Seoul SOUTH KOREA
Short List
THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL
MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AUSTRALIA
Bronze
THE EMIRATES "TAKE OVER" LUGGAGE WRAP
EMIRATES GROUP HEADQUARTERS
EMIRATES AIRLINE
Y&R VIETNAM Ho Chi Minh City VIETNAM Y&R VIETNAM Ho Chi Minh City VIETNAM
THE BIG "OGIRI" FOR JAPAN
BURGER KING JAPAN CO.
BIG KING
DENTSU Y&R Tokyo JAPAN DENTSU Y&R Tokyo JAPAN
MAKING INDIA MORE STYLISH
FUTURE RETAIL
FBB
MEDIACOM Mumbai INDIA MEDIACOM Mumbai INDIA
MAKE YOUR MAD AD
OLX
OLX
LEO BURNETT INDIA Mumbai INDIA
MAGIC MIRROR - GIRLS' EDUCATION DONATION CAMPAIGN
CJ
OLIVE YOUNG
INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
KFC - BEYOND NUMBER ONE
YUM!
KFC
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
Bronze
FINGERPRINT
McDONALD’S PORTUGAL
SELF ORDERING SERVICE
TBWA\SHANGHAI CHINA TBWA\SHANGHAI CHINA
DELICIOUS SUPPLEMENT
EAST JAPAN RAILWAY COMPANY + YOKOHAMA STATION BUILDING
PACKED MEAL PRESCLIPTION
BEACON/LEO BURNETT Tokyo JAPAN BEACON/LEO BURNETT Tokyo JAPAN