Title Brand Product / Service Entrant Company Location Award
A01 Fast Moving Consumer Goods
BREWTROLEUM
DB BREWERIES / DB EXPORT
COLENSO BBDO Auckland NEW ZEALAND
Gold Spike
HUNGERITHM
MARS CHOCOLATE AUSTRALIA / SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA
Bronze Spike
A03 Cars & Automotive Products & Services
THE X-TREME GOLF CUP
NISSAN MOTOR CO. / X-TRAIL HYBRID
TBWA\HAKUHODO Tokyo JAPAN
Short List
TEST DRIVE FOR GOOD
LAND ROVER PHILIPPINES / LAND ROVER DISCOVERY SPORT
Y&R SINGAPORE SINGAPORE
Short List
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL / MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE AUSTRALIA
Short List
BACKYARD BURGER KING
BURGER KING NEW ZEALAND / WHOPPER
COLENSO BBDO Auckland NEW ZEALAND
Short List
THE “ALL-YOU-CAN’T-EAT”
FOOD PASSION / BAR-B-Q PLAZA
GREYnJ UNITED Bangkok THAILAND
Short List
GIGA SELFIE
TOURISM AUSTRALIA / GIGA SELFIE
TBWA\HAKUHODO Tokyo JAPAN
Bronze Spike
A05 Media & Publications
URXXL
SKY TELEVISION NEW ZEALAND / SOHO CHANNEL
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Bronze Spike
A06 Financial Products & Services, Commercial Public Services, Business Products & Services
MEMORIES FOR LIFE
HDFC LIFE / FINANCIAL SERVICES - LIFE INSURANCE
LEO BURNETT INDIA Mumbai INDIA
Short List
A07 Corporate Image & Sponsorship
REUNITING MEMORIES FROM 1947
OLX / OLX
LEO BURNETT INDIA Mumbai INDIA
Short List
A08 Charities, Public Health & Safety, Public Awareness Messages
THE REFUGEE COLLECTION
REFUGEES INTERNATIONAL JAPAN / NPO
OGILVY & MATHER JAPAN Tokyo JAPAN
Short List
LIFE SAVING STICKERS
AUSTRALIA ROAD SAFETY FOUNDATION / LIFE SAVING STICKERS
GPY&R Brisbane AUSTRALIA
Bronze Spike
POCKET WITH LOVE
XIHAN ACTION /TENCENT / QIANG EMBROIDERY PROTECTION
PUBLICIS GUANGZHOU CHINA
Short List
THE UGLY XMAS RASHIE
CANCER COUNCIL QUEENSLAND / THE UGLY XMAS RASHIE
RUMBLE CREATIVE & MEDIA Brisbane AUSTRALIA
Short List
BEHIND THE LEATHER
PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS / PETA ASIA
OGILVY & MATHER Bangkok THAILAND
Bronze Spike
SIGNEMOJI
CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING / CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING
TBWA\SHANGHAI CHINA
Short List
BLOOD BANKING
INDIAN RED CROSS SOCIETY / BLOOD BANKING
J. WALTER THOMPSON INDIA Bangalore INDIA
Silver Spike
REWORD
HEADSPACE / REWORD
LEO BURNETT MELBOURNE AUSTRALIA
Silver Spike
SECOND LIFE TOYS
GREEN RIBBON PROJECT COMMITTEE / ORGAN TRANSPLANT
DENTSU INC. Tokyo JAPAN
Short List
#GODSAVETHEOCEAN
SPROUTS ENVIRONMENT TRUST / GANESHA IDOL
OGILVY & MATHER MUMBAI INDIA
Short List
HELLO
NZ TRANSPORT AGENCY / ROAD SAFETY
CLEMENGER BBDO WELLINGTON NEW ZEALAND
Bronze Spike
B01 Flat Mailing
FORWARD THE CURE
UHMPANG HOSPITAL FOUNDATION / UHMPANG HOSPITAL FOUNDATION
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
Bronze Spike
B02 Dimensional Mailings
THE RIDER REMINDER
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
B03 Use of Ambient Media: Small Scale
ANCHOR X-RAY CASTS
FONTERRA BRANDS NEW ZEALAND, ANCHOR / ANCHOR MILK
COLENSO BBDO Auckland NEW ZEALAND
Bronze Spike
LIFE SAVING STICKERS
AUSTRALIA ROAD SAFETY FOUNDATION / LIFE SAVING STICKERS
GPY&R Brisbane AUSTRALIA
Bronze Spike
SAVE YOUR VOICE
VIC'S MEAT / VIC'S MEAT SAVE YOUR VOICE
BASHFUL Sydney AUSTRALIA
Short List
FARGO WOOLLENS
SKY TELEVISION NEW ZEALAND / NEON
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
TEST & DRIVE
AMARCHAND / OPTICAL BAZAAR.COM
J. WALTER THOMPSON INDIA New Delhi INDIA
Short List
B04 Use of Ambient Media: Large Scale
HOMELESS BED COLLECTION
MEGAMAX / MOYAI / OUTLET FURNITURE WHOLESALER/NPO
OGILVY & MATHER JAPAN Tokyo JAPAN
Short List
THE REFUGEE COLLECTION
REFUGEES INTERNATIONAL JAPAN / NPO
OGILVY & MATHER JAPAN Tokyo JAPAN
Short List
THE X-TREME GOLF CUP
NISSAN MOTOR CO. / X-TRAIL HYBRID
TBWA\HAKUHODO Tokyo JAPAN
Short List
OPEN ROAD PROJECT
TOYOTA / TOYOTA I-ROAD
DENTSU INC. Tokyo JAPAN
Short List
THE SHAPE OF IMAGINATION
LEGO / TOYS
OGILVY & MATHER SINGAPORE SINGAPORE
Bronze Spike
DIRTY WATERCOLOR
ABS CBN FOUNDATION / ABS CBN FOUNDATION
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
Short List
B05 Use of Print or Standard Outdoor
MCWHOPPER
BURGER KING / FAST FOOD RESTAURANT
Y&R NZ Auckland NEW ZEALAND
Silver Spike
C01 Use of Digital Platforms
REWORD
HEADSPACE / REWORD
LEO BURNETT MELBOURNE AUSTRALIA
Silver Spike
MEMORIES FOR LIFE
HDFC LIFE / FINANCIAL SERVICES - LIFE INSURANCE
LEO BURNETT INDIA Mumbai INDIA
Short List
C02 Use of Mobile
SAFE&SOUND MUSIC PLAYER
LMG INSURANCE / ROAD SAFETY AWARENESS CAMPAIGN
BBDO BANGKOK THAILAND
Bronze Spike
CELEBRITY TANTRUM
SAMSUNG AUSTRALIA / SAMSUNG TAB S2
LEO BURNETT SYDNEY AUSTRALIA
Bronze Spike
SIGNEMOJI
CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING / CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING
TBWA\SHANGHAI CHINA
Short List
BLOOD BANKING
INDIAN RED CROSS SOCIETY / BLOOD BANKING
J. WALTER THOMPSON INDIA Bangalore INDIA
Bronze Spike
HUNGERITHM
MARS CHOCOLATE AUSTRALIA / SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
GIGA SELFIE
TOURISM AUSTRALIA / GIGA SELFIE
TBWA\HAKUHODO Tokyo JAPAN
Bronze Spike
AMATEUR REPLAY
ALLIANZ / INSURANCE
OGILVY & MATHER SINGAPORE SINGAPORE
Short List
C03 Use of Social Platforms
THE BOYS
PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA / BONDS
CLEMENGER BBDO MELBOURNE AUSTRALIA
Bronze Spike
TWEETING MACHINES
GE AUSTRALIA / CAREERS AT GE
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
HELLO
NZ TRANSPORT AGENCY / ROAD SAFETY
CLEMENGER BBDO WELLINGTON NEW ZEALAND
Short List
C04 Response / Real-time Activity
HUNGERITHM
MARS CHOCOLATE AUSTRALIA / SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA
Bronze Spike
DATA AUCTION
VIRGIN MOBILE / TELECOMMUNICATIONS
TBWA\SYDNEY AUSTRALIA
Short List
C05 Co-Creation & User Generated Content
MCWHOPPER
BURGER KING / FAST FOOD RESTAURANT
Y&R NZ Auckland NEW ZEALAND
Gold Spike
OPEN ROAD PROJECT
TOYOTA / TOYOTA I-ROAD
DENTSU INC. Tokyo JAPAN
Short List
REWORD
HEADSPACE / REWORD
LEO BURNETT MELBOURNE AUSTRALIA
Short List
C06 Use of New Technology
THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL / MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE AUSTRALIA
Short List
D01 Acquisitions
BREWTROLEUM
DB BREWERIES / DB EXPORT
COLENSO BBDO Auckland NEW ZEALAND
Gold Spike
OPEN ROAD PROJECT
TOYOTA / TOYOTA I-ROAD
DENTSU INC. Tokyo JAPAN
Short List
D02 Retention
MEMORIES FOR LIFE
HDFC LIFE / FINANCIAL SERVICES - LIFE INSURANCE
LEO BURNETT INDIA Mumbai INDIA
Bronze Spike
E01 Copywriting
URXXL
SKY TELEVISION NEW ZEALAND / SOHO CHANNEL
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Bronze Spike
E02 Art Direction / Design
LIFE IS ELECTRIC
PANASONIC / PANASONIC
DENTSU INC. Tokyo JAPAN
Short List
FARGO WOOLLENS
SKY TELEVISION NEW ZEALAND / NEON
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
THE SHAPE OF IMAGINATION
LEGO / TOYS
OGILVY & MATHER SINGAPORE SINGAPORE
Bronze Spike
E03 Experience Design
GUM PLAY
SUNSTAR / GUM PLAY
PARTY Tokyo JAPAN
Short List
CONNECT PEN & NOTEBOOK
OTSUKA PHARMACEUTICAL CO. / EDUCATION OF CRANIAL NERVE DISEASE
TOPPAN PRINTING Tokyo JAPAN
Short List
PICTURE BOOK WITHOUT PICTURES
FUJIFILM / PICTURE BOOK WITHOUT PICTURES
TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Short List
KIDS MOTOR SHOW
HYUNDAI MOTORS / CAR
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
F01 Integrated Campaign Led by Direct
HOMELESS BED COLLECTION
MEGAMAX / MOYAI / OUTLET FURNITURE WHOLESALER/NPO
OGILVY & MATHER JAPAN Tokyo JAPAN
Short List
MCWHOPPER
BURGER KING / FAST FOOD RESTAURANT
Y&R NZ Auckland NEW ZEALAND
Grand Prix
DADS #SHARETHELOAD (INTEGRATED)
PROCTER & GAMBLE INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
Bronze Spike
F02 Low Budget Campaign
FORWARD THE CURE
UHMPANG HOSPITAL FOUNDATION / UHMPANG HOSPITAL FOUNDATION
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
Silver Spike
SECOND LIFE TOYS
GREEN RIBBON PROJECT COMMITTEE / ORGAN TRANSPLANT
DENTSU INC. Tokyo JAPAN
Bronze Spike