Title Brand Product / Service Entrant Company Location Award
A01 Fast Moving Consumer Goods
BREWTROLEUM
DB BREWERIES
DB EXPORT
COLENSO BBDO Auckland NEW ZEALAND
Gold
HUNGERITHM
MARS CHOCOLATE AUSTRALIA
SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA
Bronze
A03 Cars & Automotive Products & Services
THE X-TREME GOLF CUP
NISSAN MOTOR CO.
X-TRAIL HYBRID
TBWA\HAKUHODO Tokyo JAPAN
Short List
TEST DRIVE FOR GOOD
LAND ROVER PHILIPPINES
LAND ROVER DISCOVERY SPORT
Y&R SINGAPORE SINGAPORE
Short List
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL
MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE AUSTRALIA
Short List
BACKYARD BURGER KING
BURGER KING NEW ZEALAND
WHOPPER
COLENSO BBDO Auckland NEW ZEALAND
Short List
THE “ALL-YOU-CAN’T-EAT”
FOOD PASSION
BAR-B-Q PLAZA
GREYnJ UNITED Bangkok THAILAND
Short List
GIGA SELFIE
TOURISM AUSTRALIA
GIGA SELFIE
TBWA\HAKUHODO Tokyo JAPAN
Bronze
A05 Media & Publications
URXXL
SKY TELEVISION NEW ZEALAND
SOHO CHANNEL
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Bronze
A06 Financial Products & Services, Commercial Public Services, Business Products & Services
MEMORIES FOR LIFE
HDFC LIFE
FINANCIAL SERVICES - LIFE INSURANCE
LEO BURNETT INDIA Mumbai INDIA
Short List
A07 Corporate Image & Sponsorship
REUNITING MEMORIES FROM 1947
OLX
OLX
LEO BURNETT INDIA Mumbai INDIA
Short List
A08 Charities, Public Health & Safety, Public Awareness Messages
THE REFUGEE COLLECTION
REFUGEES INTERNATIONAL JAPAN
NPO
OGILVY & MATHER JAPAN Tokyo JAPAN
Short List
LIFE SAVING STICKERS
AUSTRALIA ROAD SAFETY FOUNDATION
LIFE SAVING STICKERS
GPY&R Brisbane AUSTRALIA
Bronze
POCKET WITH LOVE
XIHAN ACTION /TENCENT
QIANG EMBROIDERY PROTECTION
PUBLICIS GUANGZHOU CHINA
Short List
THE UGLY XMAS RASHIE
CANCER COUNCIL QUEENSLAND
THE UGLY XMAS RASHIE
RUMBLE CREATIVE & MEDIA Brisbane AUSTRALIA
Short List
BEHIND THE LEATHER
PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS
PETA ASIA
OGILVY & MATHER Bangkok THAILAND
Bronze
SIGNEMOJI
CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING
CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING
TBWA\SHANGHAI CHINA
Short List
BLOOD BANKING
INDIAN RED CROSS SOCIETY
BLOOD BANKING
J. WALTER THOMPSON INDIA Bangalore INDIA
Silver
REWORD
HEADSPACE
REWORD
LEO BURNETT MELBOURNE AUSTRALIA
Silver
SECOND LIFE TOYS
GREEN RIBBON PROJECT COMMITTEE
ORGAN TRANSPLANT
DENTSU INC. Tokyo JAPAN
Short List
#GODSAVETHEOCEAN
SPROUTS ENVIRONMENT TRUST
GANESHA IDOL
OGILVY & MATHER MUMBAI INDIA
Short List
HELLO
NZ TRANSPORT AGENCY
ROAD SAFETY
CLEMENGER BBDO WELLINGTON NEW ZEALAND
Bronze
B01 Flat Mailing
FORWARD THE CURE
UHMPANG HOSPITAL FOUNDATION
UHMPANG HOSPITAL FOUNDATION
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
Bronze
B02 Dimensional Mailings
THE RIDER REMINDER
TRANSPORT ACCIDENT COMMISSION VICTORIA
TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
B03 Use of Ambient Media: Small Scale
ANCHOR X-RAY CASTS
FONTERRA BRANDS NEW ZEALAND, ANCHOR
ANCHOR MILK
COLENSO BBDO Auckland NEW ZEALAND
Bronze
LIFE SAVING STICKERS
AUSTRALIA ROAD SAFETY FOUNDATION
LIFE SAVING STICKERS
GPY&R Brisbane AUSTRALIA
Bronze
SAVE YOUR VOICE
VIC'S MEAT
VIC'S MEAT SAVE YOUR VOICE
BASHFUL Sydney AUSTRALIA
Short List
FARGO WOOLLENS
SKY TELEVISION NEW ZEALAND
NEON
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
TEST & DRIVE
AMARCHAND
OPTICAL BAZAAR.COM
J. WALTER THOMPSON INDIA New Delhi INDIA
Short List
B04 Use of Ambient Media: Large Scale
HOMELESS BED COLLECTION
MEGAMAX / MOYAI
OUTLET FURNITURE WHOLESALER/NPO
OGILVY & MATHER JAPAN Tokyo JAPAN
Short List
THE REFUGEE COLLECTION
REFUGEES INTERNATIONAL JAPAN
NPO
OGILVY & MATHER JAPAN Tokyo JAPAN
Short List
THE X-TREME GOLF CUP
NISSAN MOTOR CO.
X-TRAIL HYBRID
TBWA\HAKUHODO Tokyo JAPAN
Short List
OPEN ROAD PROJECT
TOYOTA
TOYOTA I-ROAD
DENTSU INC. Tokyo JAPAN
Short List
THE SHAPE OF IMAGINATION
LEGO
TOYS
OGILVY & MATHER SINGAPORE SINGAPORE
Bronze
DIRTY WATERCOLOR
ABS CBN FOUNDATION
ABS CBN FOUNDATION
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
Short List
B05 Use of Print or Standard Outdoor
MCWHOPPER
BURGER KING
FAST FOOD RESTAURANT
Y&R NZ Auckland NEW ZEALAND
Silver
C01 Use of Digital Platforms
REWORD
HEADSPACE
REWORD
LEO BURNETT MELBOURNE AUSTRALIA
Silver
MEMORIES FOR LIFE
HDFC LIFE
FINANCIAL SERVICES - LIFE INSURANCE
LEO BURNETT INDIA Mumbai INDIA
Short List
C02 Use of Mobile
SAFE&SOUND MUSIC PLAYER
LMG INSURANCE
ROAD SAFETY AWARENESS CAMPAIGN
BBDO BANGKOK THAILAND
Bronze
CELEBRITY TANTRUM
SAMSUNG AUSTRALIA
SAMSUNG TAB S2
LEO BURNETT SYDNEY AUSTRALIA
Bronze
SIGNEMOJI
CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING
CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING
TBWA\SHANGHAI CHINA
Short List
BLOOD BANKING
INDIAN RED CROSS SOCIETY
BLOOD BANKING
J. WALTER THOMPSON INDIA Bangalore INDIA
Bronze
HUNGERITHM
MARS CHOCOLATE AUSTRALIA
SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
GIGA SELFIE
TOURISM AUSTRALIA
GIGA SELFIE
TBWA\HAKUHODO Tokyo JAPAN
Bronze
AMATEUR REPLAY
ALLIANZ
INSURANCE
OGILVY & MATHER SINGAPORE SINGAPORE
Short List
C03 Use of Social Platforms
THE BOYS
PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA
BONDS
CLEMENGER BBDO MELBOURNE AUSTRALIA
Bronze
TWEETING MACHINES
GE AUSTRALIA
CAREERS AT GE
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
HELLO
NZ TRANSPORT AGENCY
ROAD SAFETY
CLEMENGER BBDO WELLINGTON NEW ZEALAND
Short List
C04 Response / Real-time Activity
HUNGERITHM
MARS CHOCOLATE AUSTRALIA
SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA
Bronze
DATA AUCTION
VIRGIN MOBILE
TELECOMMUNICATIONS
TBWA\SYDNEY AUSTRALIA
Short List
C05 Co-Creation & User Generated Content
MCWHOPPER
BURGER KING
FAST FOOD RESTAURANT
Y&R NZ Auckland NEW ZEALAND
Gold
OPEN ROAD PROJECT
TOYOTA
TOYOTA I-ROAD
DENTSU INC. Tokyo JAPAN
Short List
REWORD
HEADSPACE
REWORD
LEO BURNETT MELBOURNE AUSTRALIA
Short List
C06 Use of New Technology
THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL
MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE AUSTRALIA
Short List
D01 Acquisitions
BREWTROLEUM
DB BREWERIES
DB EXPORT
COLENSO BBDO Auckland NEW ZEALAND
Gold
OPEN ROAD PROJECT
TOYOTA
TOYOTA I-ROAD
DENTSU INC. Tokyo JAPAN
Short List
D02 Retention
MEMORIES FOR LIFE
HDFC LIFE
FINANCIAL SERVICES - LIFE INSURANCE
LEO BURNETT INDIA Mumbai INDIA
Bronze
E01 Copywriting
URXXL
SKY TELEVISION NEW ZEALAND
SOHO CHANNEL
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Bronze
E02 Art Direction / Design
LIFE IS ELECTRIC
PANASONIC
PANASONIC
DENTSU INC. Tokyo JAPAN
Short List
FARGO WOOLLENS
SKY TELEVISION NEW ZEALAND
NEON
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
THE SHAPE OF IMAGINATION
LEGO
TOYS
OGILVY & MATHER SINGAPORE SINGAPORE
Bronze
E03 Experience Design
GUM PLAY
SUNSTAR
GUM PLAY
PARTY Tokyo JAPAN
Short List
CONNECT PEN & NOTEBOOK
OTSUKA PHARMACEUTICAL CO.
EDUCATION OF CRANIAL NERVE DISEASE
TOPPAN PRINTING Tokyo JAPAN
Short List
PICTURE BOOK WITHOUT PICTURES
FUJIFILM
PICTURE BOOK WITHOUT PICTURES
TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Short List
KIDS MOTOR SHOW
HYUNDAI MOTORS
CAR
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
F01 Integrated Campaign Led by Direct
HOMELESS BED COLLECTION
MEGAMAX / MOYAI
OUTLET FURNITURE WHOLESALER/NPO
OGILVY & MATHER JAPAN Tokyo JAPAN
Short List
MCWHOPPER
BURGER KING
FAST FOOD RESTAURANT
Y&R NZ Auckland NEW ZEALAND
Grand Prix
DADS #SHARETHELOAD (INTEGRATED)
PROCTER & GAMBLE INDIA
ARIEL MATIC
BBDO INDIA Mumbai INDIA
Bronze
F02 Low Budget Campaign
FORWARD THE CURE
UHMPANG HOSPITAL FOUNDATION
UHMPANG HOSPITAL FOUNDATION
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
Silver
SECOND LIFE TOYS
GREEN RIBBON PROJECT COMMITTEE
ORGAN TRANSPLANT
DENTSU INC. Tokyo JAPAN
Bronze