Spikes Asia 2022

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Title Brand Product / Service	Entrant Company	Location	Award
A01 Fast Moving Consumer Goods
DENTAPPLE MATSUMOTO APPLE ASSOCIATION FUJI APPLE	HAKUHODO KETTLE Tokyo	JAPAN
BREWTROLEUM DB BREWERIES DB EXPORT	COLENSO BBDO Auckland	NEW ZEALAND	Gold
LEAVE ROOM FONTERRA BRANDS NEW ZEALAND, TIP TOP MEMPHIS MELTDOWN	COLENSO BBDO Auckland	NEW ZEALAND
NAMELESS PAINTS KOKUYO CAMPUS	DENTSU INC. Tokyo	JAPAN
MR.SNIFF LOTTE CO. ACUO	DENTSU INC. Tokyo	JAPAN
HYPER KICK LADY JOHNSON COMPANY KWI REFRESH SPRAY	I&S BBDO Tokyo	JAPAN
MOTORBIKE TAXI KAO COMMERCIAL THAILAND ATTACK 3D CLEAN ACTION DETERGENT	DENTSU (THAILAND) Bangkok	THAILAND
SANDWICH PORTRAITS MILKANA MILKANA CHEESE SLICE	PUBLICIS SHANGHAI	CHINA
KNORR CHINA-A TASTE OF HOME KNORR SEASONING	ISOBAR CHINA GROUP Shanghai	CHINA
#NOTCOMINGSOON LOUIS XIII COGNAC / SPIRIT	FRED & FARID SHANGHAI	CHINA
BARTIFICIAL INTELLIGENCE CARLSROID SUNTORY HOLDINGS CARLSBERG	SUN-AD COMPANY Tokyo	JAPAN
MASK OF SOCIABILITY DIAGEO KIRIN SMIRNOFF ICE	BEACON/LEO BURNETT Tokyo	JAPAN
HUNGERITHM MARS CHOCOLATE AUSTRALIA SNICKERS	CLEMENGER BBDO MELBOURNE	AUSTRALIA	Bronze
BREAKER BENCHES NESTLÉ PHILIPPINES KITKAT	J. WALTER THOMPSON PHILIPPINES	THE PHILIPPINES
PRESERVED MEMORIES SPC ARDMONA SPC PACKAGED FRUITS AND VEGETABLES	LEO BURNETT MELBOURNE	AUSTRALIA
MAKE DINNERTIME MATTER MASTERFOODS FOOD	CLEMENGER BBDO SYDNEY	AUSTRALIA
HAIR-STYLE CHANGE ROOM UNILEVER JAPAN AXE BLACK	ASATSU-DK Tokyo	JAPAN
DADS #SHARETHELOAD (CASE STUDY) PROCTER & GAMBLE INDIA ARIEL MATIC	BBDO INDIA Mumbai	INDIA
WYETH MAMA - THE INVISIBLE MOM WYETH WYETH MAMA	McCANN WORLDGROUP Shanghai	CHINA
A02 Durable Consumer Goods
RUN BELL ANTA SPORTS ACCESSORY	J. WALTER THOMPSON Shanghai	CHINA
BECOMING PAPARAZZI SAMSONITE SAMSONITE RED	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA
TOUCHABLE INK THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND TOUCHABLE INK	J. WALTER THOMPSON BANGKOK	THAILAND
UT PICKS UNIQLO UT PICKS	PARTY Tokyo	JAPAN
+ MET PROJECT TANIZAWA SEISAKUSHO + MET PROJECT (POT / LAMP)	J. WALTER THOMPSON JAPAN Tokyo	JAPAN
YU AHN: JADE SHIELD BYINVITEONLY MOSQUITO REPELLENT JEWELLERY	Y&R SINGAPORE	SINGAPORE
THE LEVI’S CAMPAIGN THAT LEVI’S DIDN’T CREATE LEVI'S 501 JEANS	OMD CHINA Shanghai	CHINA
A03 Cars & Automotive Products & Services
THE COLOUR OF CALM MERCEDES-BENZ SINGAPORE MERCEDES-BENZ AUTOMOBILES	BBDO ASIA Singapore	SINGAPORE
PRIUS! PARTS CHARACTERS TOYOTA PRIUS	DENTSU INC. Tokyo	JAPAN
INTELLIGENT PARKING CHAIR NISSAN MOTOR CO. INTELLIGENT PARKING ASSIST	TBWA\HAKUHODO Tokyo	JAPAN
THE X-TREME GOLF CUP NISSAN MOTOR CO. X-TRAIL HYBRID	TBWA\HAKUHODO Tokyo	JAPAN	Short List
DINE, SURPRISE, DRIVE TOYOTA MOTOR THAILAND CO. LEXUS RC 200T	DENTSU MEDIA THAILAND Bangkok	THAILAND
GOING HOME HYUNDAI MOTOR GROUP VEHICLES PRODUCT & VEHICLES SERVICE	PLAYGROUND Seoul	SOUTH KOREA
TEST DRIVE FOR GOOD LAND ROVER PHILIPPINES LAND ROVER DISCOVERY SPORT	Y&R SINGAPORE	SINGAPORE	Short List
TOYOTA BARISTA TOYOTA MOTOR CORPORATION TOYOTA HYBRID	ASATSU-DK Tokyo	JAPAN
#KNOCK KNOCK CATS PROJECT NISSAN MOTOR CO. CORPORATE INITIATIVE	TBWA\HAKUHODO Tokyo	JAPAN
INVISIBLE DARKNESS CHERVON CHERVON	SOHO SQUARE BEIJING	CHINA
THE NATION'S BIKE BAJAJ AUTOMOBILES BAJAJ V	LEO BURNETT INDIA Mumbai	INDIA
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
A DIFFERENT PARIS AIRBNB AIRBNB	TBWA\SINGAPORE	SINGAPORE
THE EMOTIONAL TRAILER MELBOURNE INTERNATIONAL FILM FESTIVAL MELBOURNE INTERNATIONAL FILM FESTIVAL	McCANN MELBOURNE	AUSTRALIA	Short List
BACKYARD BURGER KING BURGER KING NEW ZEALAND WHOPPER	COLENSO BBDO Auckland	NEW ZEALAND	Short List
FRENCH-SOUNDING JAPANESE KOBAYASHI CITY CITY PROMOTION	DENTSU INC. Tokyo	JAPAN
THE “ALL-YOU-CAN’T-EAT” FOOD PASSION BAR-B-Q PLAZA	GREYnJ UNITED Bangkok	THAILAND	Short List
THE EMIRATES "TAKE OVER" LUGGAGE WRAP EMIRATES GROUP HEADQUARTERS EMIRATES AIRLINE	Y&R VIETNAM Ho Chi Minh City	VIETNAM
SAVE YOUR VOICE VIC'S MEAT VIC'S MEAT SAVE YOUR VOICE	BASHFUL Sydney	AUSTRALIA
SHAME PIECE CUTTER DOMINO'S PIZZA DOMINO'S PIZZA	DENTSU ONE Ho Chi Minh city	VIETNAM
FAST FOOD AID DOHTONBORI ORGANIC FOOD	TYO INC Tokyo	JAPAN
FINGER LICKING GOOD BIRDLAND (HONG KONG) KFC	OGILVY & MATHER GROUP HONG KONG	HONG KONG
DELICIOUS SUPPLEMENT EAST JAPAN RAILWAY COMPANY + YOKOHAMA STATION BUILDING PACKED MEAL PRESCLIPTION	BEACON/LEO BURNETT Tokyo	JAPAN
WRITE YOUR NAME IN KOREA KOREA TOURISM ORGANIZATION TOURISM	HS AD Seoul	SOUTH KOREA
GIGA SELFIE TOURISM AUSTRALIA GIGA SELFIE	TBWA\HAKUHODO Tokyo	JAPAN	Bronze

A01 Fast Moving Consumer Goods
DENTAPPLE
MATSUMOTO APPLE ASSOCIATION / FUJI APPLE

HAKUHODO KETTLE Tokyo

JAPAN
BREWTROLEUM
DB BREWERIES / DB EXPORT

COLENSO BBDO Auckland

NEW ZEALAND

Gold
LEAVE ROOM
FONTERRA BRANDS NEW ZEALAND, TIP TOP / MEMPHIS MELTDOWN

COLENSO BBDO Auckland

NEW ZEALAND
NAMELESS PAINTS
KOKUYO / CAMPUS

DENTSU INC. Tokyo

JAPAN
MR.SNIFF
LOTTE CO. / ACUO

DENTSU INC. Tokyo

JAPAN
HYPER KICK LADY
JOHNSON COMPANY / KWI REFRESH SPRAY

I&S BBDO Tokyo

JAPAN
MOTORBIKE TAXI
KAO COMMERCIAL THAILAND / ATTACK 3D CLEAN ACTION DETERGENT

DENTSU (THAILAND) Bangkok

THAILAND
SANDWICH PORTRAITS
MILKANA / MILKANA CHEESE SLICE

PUBLICIS SHANGHAI

CHINA
KNORR CHINA-A TASTE OF HOME
KNORR / SEASONING

ISOBAR CHINA GROUP Shanghai

CHINA
#NOTCOMINGSOON
LOUIS XIII / COGNAC / SPIRIT

FRED & FARID SHANGHAI

CHINA
BARTIFICIAL INTELLIGENCE CARLSROID
SUNTORY HOLDINGS / CARLSBERG

SUN-AD COMPANY Tokyo

JAPAN
MASK OF SOCIABILITY
DIAGEO KIRIN / SMIRNOFF ICE

BEACON/LEO BURNETT Tokyo

JAPAN
HUNGERITHM
MARS CHOCOLATE AUSTRALIA / SNICKERS

CLEMENGER BBDO MELBOURNE

AUSTRALIA

Bronze
BREAKER BENCHES
NESTLÉ PHILIPPINES / KITKAT

J. WALTER THOMPSON PHILIPPINES

THE PHILIPPINES
PRESERVED MEMORIES
SPC ARDMONA / SPC PACKAGED FRUITS AND VEGETABLES

LEO BURNETT MELBOURNE

AUSTRALIA
MAKE DINNERTIME MATTER
MASTERFOODS / FOOD

CLEMENGER BBDO SYDNEY

AUSTRALIA
HAIR-STYLE CHANGE ROOM
UNILEVER JAPAN / AXE BLACK

ASATSU-DK Tokyo

JAPAN
DADS #SHARETHELOAD (CASE STUDY)
PROCTER & GAMBLE INDIA / ARIEL MATIC

BBDO INDIA Mumbai

INDIA
WYETH MAMA - THE INVISIBLE MOM
WYETH / WYETH MAMA

McCANN WORLDGROUP Shanghai

CHINA