Title Brand Product / Service Entrant Company Location Award
A08 Charities, Public Health & Safety, Public Awareness Messages
IQ TRASHCANS
CHINA ENVIRONMENTAL PROTECTION FOUNDATION / PUBLIC SERVICE
J. WALTER THOMPSON Shanghai CHINA
B04 Use of Ambient Media: Large Scale
IQ TRASHCANS
CHINA ENVIRONMENTAL PROTECTION FOUNDATION / PUBLIC SERVICE
J. WALTER THOMPSON Shanghai CHINA
E03 Experience Design
REFUNBILITATION CLINIC
GERIATRIC HEALTH SERVICES FACILITY HITORIZAWA / REHABILITATION SERVICE
DENTSU INC. Tokyo JAPAN
C06 Use of New Technology
TON-TON VOICE SUMO
GERIATRIC HEALTH SERVICES FACILITY HITORIZAWA / REHABILITATION SERVICE
DENTSU INC. Tokyo JAPAN
C02 Use of Mobile
QQ ALERT: EVERYONE IS RESCUER
QQ / INSTANT MESSAGING
TENCENT Shenzhen CHINA
A02 Durable Consumer Goods
RUN BELL
ANTA / SPORTS ACCESSORY
J. WALTER THOMPSON Shanghai CHINA
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
A DIFFERENT PARIS
AIRBNB / AIRBNB
TBWA\SINGAPORE SINGAPORE
A06 Financial Products & Services, Commercial Public Services, Business Products & Services
SAFE&SOUND MUSIC PLAYER
LMG INSURANCE / ROAD SAFETY AWARENESS CAMPAIGN
BBDO BANGKOK THAILAND
A07 Corporate Image & Sponsorship
HOMELESS BED COLLECTION
MEGAMAX / MOYAI / OUTLET FURNITURE WHOLESALER/NPO
OGILVY & MATHER JAPAN Tokyo JAPAN
F01 Integrated Campaign Led by Direct
HOMELESS BED COLLECTION
MEGAMAX / MOYAI / OUTLET FURNITURE WHOLESALER/NPO
OGILVY & MATHER JAPAN Tokyo JAPAN
Short List
C01 Use of Digital Platforms
CAT STREET VIEW
HIROSHIMA PREFECTURE / HIROSHIMA TOURISM
I&S BBDO Tokyo JAPAN
A03 Cars & Automotive Products & Services
THE COLOUR OF CALM
MERCEDES-BENZ SINGAPORE / MERCEDES-BENZ AUTOMOBILES
BBDO ASIA Singapore SINGAPORE
B01 Flat Mailing
THE COLOUR OF CALM
MERCEDES-BENZ SINGAPORE / MERCEDES-BENZ AUTOMOBILES
BBDO ASIA Singapore SINGAPORE
B03 Use of Ambient Media: Small Scale
THE VIRAL HANDKERCHIEF
NETFLIX JAPAN / HIBANA
DENTSU INC. Tokyo JAPAN
A01 Fast Moving Consumer Goods
DENTAPPLE
MATSUMOTO APPLE ASSOCIATION / FUJI APPLE
HAKUHODO KETTLE Tokyo JAPAN
E02 Art Direction / Design
LIFE IS ELECTRIC
PANASONIC / PANASONIC
DENTSU INC. Tokyo JAPAN
Short List
F02 Low Budget Campaign
THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL / MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE AUSTRALIA
D01 Acquisitions
BREWTROLEUM
DB BREWERIES / DB EXPORT
COLENSO BBDO Auckland NEW ZEALAND
Gold Spike
A05 Media & Publications
STORY-LISTENING BOOK
FROEBEL-KAN CO. / PUBLICATION COMPANY
DENTSU INC. Tokyo JAPAN
B05 Use of Print or Standard Outdoor
BRING TO LIGHT
VOICE OF THE CHILDREN / NON-GOVERNMENTAL ORGANIZATION – CHILD ADVOCACY GROUP
GEOMETRY GLOBAL KUALA LUMPUR Kuala Lumpur MALAYSIA
C03 Use of Social Platforms
BOREDCAST
DUNLOPILLO (MALAYSIA) SDN. BHD. / DUNLOPILLO
GEOMETRY GLOBAL KUALA LUMPUR Kuala Lumpur MALAYSIA
B02 Dimensional Mailings
KIT MAIL HOLOGRAM
NESTLÉ JAPAN, JAPAN POST / KIT KAT
J. WALTER THOMPSON JAPAN Tokyo JAPAN
C05 Co-Creation & User Generated Content
MCWHOPPER
BURGER KING / FAST FOOD RESTAURANT
Y&R NZ Auckland NEW ZEALAND
Gold Spike
D02 Retention
MY MINTIA MAKER
ASAHI FOOD & HEALTHCARE CO. / MINTIA
DENTSU INC. Tokyo JAPAN
D03 Launch / Re-launch
SAVE YOUR VOICE
VIC'S MEAT / VIC'S MEAT SAVE YOUR VOICE
BASHFUL Sydney AUSTRALIA
C04 Response / Real-time Activity
KFC’S HOT & CHEEZY BURGER
KFC / HOT AND CHEEZY BURGER
ENSEMBLE WORLDWIDE Petaling Jaya MALAYSIA
E01 Copywriting
BEER-LINGUAL CAMPAIGN
SUNTORY HOLDINGS / SUNTORY BEER
McCANN ERICKSON JAPAN Tokyo JAPAN
C04 Response / Real-time Activity
HUNGERITHM
MARS CHOCOLATE AUSTRALIA / SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA
Bronze Spike
D03 Launch / Re-launch
INSIDE/OUT: THE WORLD'S FIRST PRODUCT LAUNCH IN VR
ONEPLUS / ONEPLUS 2
JACK MORTON WORLDWIDE Central Hong Kong HONG KONG
C03 Use of Social Platforms
APPMIXER
DIANPING.COM / DINE AND DASH SERVICE
W Shanghai CHINA
C05 Co-Creation & User Generated Content
THE BIG "OGIRI" FOR JAPAN
BURGER KING JAPAN CO. / BIG KING
DENTSU Y&R Tokyo JAPAN
B01 Flat Mailing
FORWARD THE CURE
UHMPANG HOSPITAL FOUNDATION / UHMPANG HOSPITAL FOUNDATION
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
Bronze Spike
B02 Dimensional Mailings
THE DANCING LETTERS
MAHARASHTRA DYSLEXIA ASSOCIATION / THE DANCING LETTERS BOOK
McCANN WORLDGROUP INDIA Mumbai INDIA
B05 Use of Print or Standard Outdoor
BACK HOME SCREENS
OPPO / MISSING CHILDREN CAMPAIGN
PUBLICIS SHANGHAI CHINA
A02 Durable Consumer Goods
BECOMING PAPARAZZI
SAMSONITE / SAMSONITE RED
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
E02 Art Direction / Design
PRIUS! PARTS CHARACTERS
TOYOTA / PRIUS
DENTSU INC. Tokyo JAPAN
A06 Financial Products & Services, Commercial Public Services, Business Products & Services
APPMIXER
DIANPING.COM / DINE AND DASH SERVICE
W Shanghai CHINA
B03 Use of Ambient Media: Small Scale
ANCHOR X-RAY CASTS
FONTERRA BRANDS NEW ZEALAND, ANCHOR / ANCHOR MILK
COLENSO BBDO Auckland NEW ZEALAND
Bronze Spike
F02 Low Budget Campaign
ANCHOR X-RAY CASTS
FONTERRA BRANDS NEW ZEALAND, ANCHOR / ANCHOR MILK
COLENSO BBDO Auckland NEW ZEALAND
A01 Fast Moving Consumer Goods
BREWTROLEUM
DB BREWERIES / DB EXPORT
COLENSO BBDO Auckland NEW ZEALAND
Gold Spike
A03 Cars & Automotive Products & Services
PRIUS! PARTS CHARACTERS
TOYOTA / PRIUS
DENTSU INC. Tokyo JAPAN
D01 Acquisitions
PRIUS! PARTS CHARACTERS
TOYOTA / PRIUS
DENTSU INC. Tokyo JAPAN
A05 Media & Publications
THE ”LOCK” BAND DVD
VAP/MAXIMUM THE HORMONE / DEKA VS DEKA
DENTSU INC. Tokyo JAPAN
E03 Experience Design
GUM PLAY
SUNSTAR / GUM PLAY
PARTY Tokyo JAPAN
Short List
C01 Use of Digital Platforms
AMNESTY INTERNATIONAL UNBLOCKER
AMNESTY INTERNATIONAL / WORLD DAY AGAINST CYBER CENSORSHIP
COLENSO BBDO Auckland NEW ZEALAND
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL / MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE AUSTRALIA
Short List
C06 Use of New Technology
THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL / MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE AUSTRALIA
Short List
A07 Corporate Image & Sponsorship
ANMUM & DAD
FONTERRA BRANDS (SINGAPORE) / ANMUM
BBDO ASIA Singapore SINGAPORE
F01 Integrated Campaign Led by Direct
THE REFUGEE COLLECTION
REFUGEES INTERNATIONAL JAPAN / NPO
OGILVY & MATHER JAPAN Tokyo JAPAN
B04 Use of Ambient Media: Large Scale
HOMELESS BED COLLECTION
MEGAMAX / MOYAI / OUTLET FURNITURE WHOLESALER/NPO
OGILVY & MATHER JAPAN Tokyo JAPAN
Short List