Title Brand Product / Service Entrant Company Location Award
A01 Fast Moving Consumer Goods
DENTAPPLE
MATSUMOTO APPLE ASSOCIATION / FUJI APPLE
HAKUHODO KETTLE Tokyo JAPAN
BREWTROLEUM
DB BREWERIES / DB EXPORT
COLENSO BBDO Auckland NEW ZEALAND
Gold Spike
LEAVE ROOM
FONTERRA BRANDS NEW ZEALAND, TIP TOP / MEMPHIS MELTDOWN
COLENSO BBDO Auckland NEW ZEALAND
NAMELESS PAINTS
KOKUYO / CAMPUS
DENTSU INC. Tokyo JAPAN
MR.SNIFF
LOTTE CO. / ACUO
DENTSU INC. Tokyo JAPAN
HYPER KICK LADY
JOHNSON COMPANY / KWI REFRESH SPRAY
I&S BBDO Tokyo JAPAN
MOTORBIKE TAXI
KAO COMMERCIAL THAILAND / ATTACK 3D CLEAN ACTION DETERGENT
DENTSU (THAILAND) Bangkok THAILAND
SANDWICH PORTRAITS
MILKANA / MILKANA CHEESE SLICE
PUBLICIS SHANGHAI CHINA
KNORR CHINA-A TASTE OF HOME
KNORR / SEASONING
ISOBAR CHINA GROUP Shanghai CHINA
#NOTCOMINGSOON
LOUIS XIII / COGNAC / SPIRIT
FRED & FARID SHANGHAI CHINA
BARTIFICIAL INTELLIGENCE CARLSROID
SUNTORY HOLDINGS / CARLSBERG
SUN-AD COMPANY Tokyo JAPAN
MASK OF SOCIABILITY
DIAGEO KIRIN / SMIRNOFF ICE
BEACON/LEO BURNETT Tokyo JAPAN
HUNGERITHM
MARS CHOCOLATE AUSTRALIA / SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA
Bronze Spike
BREAKER BENCHES
NESTLÉ PHILIPPINES / KITKAT
J. WALTER THOMPSON PHILIPPINES THE PHILIPPINES
PRESERVED MEMORIES
SPC ARDMONA / SPC PACKAGED FRUITS AND VEGETABLES
LEO BURNETT MELBOURNE AUSTRALIA
MAKE DINNERTIME MATTER
MASTERFOODS / FOOD
CLEMENGER BBDO SYDNEY AUSTRALIA
HAIR-STYLE CHANGE ROOM
UNILEVER JAPAN / AXE BLACK
ASATSU-DK Tokyo JAPAN
DADS #SHARETHELOAD (CASE STUDY)
PROCTER & GAMBLE INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
WYETH MAMA - THE INVISIBLE MOM
WYETH / WYETH MAMA
McCANN WORLDGROUP Shanghai CHINA
A02 Durable Consumer Goods
RUN BELL
ANTA / SPORTS ACCESSORY
J. WALTER THOMPSON Shanghai CHINA
BECOMING PAPARAZZI
SAMSONITE / SAMSONITE RED
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
TOUCHABLE INK
THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND / TOUCHABLE INK
J. WALTER THOMPSON BANGKOK THAILAND
UT PICKS
UNIQLO / UT PICKS
PARTY Tokyo JAPAN
+ MET PROJECT
TANIZAWA SEISAKUSHO / + MET PROJECT (POT / LAMP)
J. WALTER THOMPSON JAPAN Tokyo JAPAN
YU AHN: JADE SHIELD
BYINVITEONLY / MOSQUITO REPELLENT JEWELLERY
Y&R SINGAPORE SINGAPORE
THE LEVI’S CAMPAIGN THAT LEVI’S DIDN’T CREATE
LEVI'S / 501 JEANS
OMD CHINA Shanghai CHINA
A03 Cars & Automotive Products & Services
THE COLOUR OF CALM
MERCEDES-BENZ SINGAPORE / MERCEDES-BENZ AUTOMOBILES
BBDO ASIA Singapore SINGAPORE
PRIUS! PARTS CHARACTERS
TOYOTA / PRIUS
DENTSU INC. Tokyo JAPAN
INTELLIGENT PARKING CHAIR
NISSAN MOTOR CO. / INTELLIGENT PARKING ASSIST
TBWA\HAKUHODO Tokyo JAPAN
THE X-TREME GOLF CUP
NISSAN MOTOR CO. / X-TRAIL HYBRID
TBWA\HAKUHODO Tokyo JAPAN
Short List
DINE, SURPRISE, DRIVE
TOYOTA MOTOR THAILAND CO. / LEXUS RC 200T
DENTSU MEDIA THAILAND Bangkok THAILAND
GOING HOME
HYUNDAI MOTOR GROUP / VEHICLES PRODUCT & VEHICLES SERVICE
PLAYGROUND Seoul SOUTH KOREA
TEST DRIVE FOR GOOD
LAND ROVER PHILIPPINES / LAND ROVER DISCOVERY SPORT
Y&R SINGAPORE SINGAPORE
Short List
TOYOTA BARISTA
TOYOTA MOTOR CORPORATION / TOYOTA HYBRID
ASATSU-DK Tokyo JAPAN
#KNOCK KNOCK CATS PROJECT
NISSAN MOTOR CO. / CORPORATE INITIATIVE
TBWA\HAKUHODO Tokyo JAPAN
INVISIBLE DARKNESS
CHERVON / CHERVON
SOHO SQUARE BEIJING CHINA
THE NATION'S BIKE
BAJAJ AUTOMOBILES / BAJAJ V
LEO BURNETT INDIA Mumbai INDIA
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
A DIFFERENT PARIS
AIRBNB / AIRBNB
TBWA\SINGAPORE SINGAPORE
THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL / MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE AUSTRALIA
Short List
BACKYARD BURGER KING
BURGER KING NEW ZEALAND / WHOPPER
COLENSO BBDO Auckland NEW ZEALAND
Short List
FRENCH-SOUNDING JAPANESE
KOBAYASHI CITY / CITY PROMOTION
DENTSU INC. Tokyo JAPAN
THE “ALL-YOU-CAN’T-EAT”
FOOD PASSION / BAR-B-Q PLAZA
GREYnJ UNITED Bangkok THAILAND
Short List
THE EMIRATES "TAKE OVER" LUGGAGE WRAP
EMIRATES GROUP HEADQUARTERS / EMIRATES AIRLINE
Y&R VIETNAM Ho Chi Minh City VIETNAM
SAVE YOUR VOICE
VIC'S MEAT / VIC'S MEAT SAVE YOUR VOICE
BASHFUL Sydney AUSTRALIA
SHAME PIECE CUTTER
DOMINO'S PIZZA / DOMINO'S PIZZA
DENTSU ONE Ho Chi Minh city VIETNAM
FAST FOOD AID
DOHTONBORI / ORGANIC FOOD
TYO INC Tokyo JAPAN
FINGER LICKING GOOD
BIRDLAND (HONG KONG) / KFC
OGILVY & MATHER GROUP HONG KONG HONG KONG
DELICIOUS SUPPLEMENT
EAST JAPAN RAILWAY COMPANY + YOKOHAMA STATION BUILDING / PACKED MEAL PRESCLIPTION
BEACON/LEO BURNETT Tokyo JAPAN
WRITE YOUR NAME IN KOREA
KOREA TOURISM ORGANIZATION / TOURISM
HS AD Seoul SOUTH KOREA
GIGA SELFIE
TOURISM AUSTRALIA / GIGA SELFIE
TBWA\HAKUHODO Tokyo JAPAN
Bronze Spike