• A08 Charities, Public Health & Safety, Public Awareness Messages
• IQ TRASHCANS
  CHINA ENVIRONMENTAL PROTECTION FOUNDATION / PUBLIC SERVICE
  J. WALTER THOMPSON Shanghai
  CHINA

• B04 Use of Ambient Media: Large Scale
• IQ TRASHCANS
  CHINA ENVIRONMENTAL PROTECTION FOUNDATION / PUBLIC SERVICE
  J. WALTER THOMPSON Shanghai
  CHINA

• E03 Experience Design
• REFUNBILITATION CLINIC
  GERIATRIC HEALTH SERVICES FACILITY HITORIZAWA / REHABILITATION SERVICE
  DENTSU INC. Tokyo
  JAPAN

• C06 Use of New Technology
• TON-TON VOICE SUMO
  GERIATRIC HEALTH SERVICES FACILITY HITORIZAWA / REHABILITATION SERVICE
  DENTSU INC. Tokyo
  JAPAN

• C02 Use of Mobile
• QQ ALERT: EVERYONE IS RESCUER
  QQ / INSTANT MESSAGING
  TENCENT Shenzhen
  CHINA

• A02 Durable Consumer Goods
• RUN BELL
  ANTA / SPORTS ACCESSORY
  J. WALTER THOMPSON Shanghai
  CHINA

• A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
• A DIFFERENT PARIS
  AIRBNB / AIRBNB
  TBWA\SINGAPORE
  SINGAPORE

• A06 Financial Products & Services, Commercial Public Services, Business Products & Services
• SAFE&SOUND MUSIC PLAYER
  LMG INSURANCE / ROAD SAFETY AWARENESS CAMPAIGN
  BBDO BANGKOK
  THAILAND

• A07 Corporate Image & Sponsorship
• HOMELESS BED COLLECTION
  MEGAMAX / MOYAI / OUTLET FURNITURE WHOLESALER/NPO
  OGILVY & MATHER JAPAN Tokyo
  JAPAN

• F01 Integrated Campaign Led by Direct
• HOMELESS BED COLLECTION
  MEGAMAX / MOYAI / OUTLET FURNITURE WHOLESALER/NPO
  OGILVY & MATHER JAPAN Tokyo
  JAPAN
  Short List

• C01 Use of Digital Platforms
• CAT STREET VIEW
  HIROSHIMA PREFECTURE / HIROSHIMA TOURISM
  I&S BBDO Tokyo
  JAPAN

• A03 Cars & Automotive Products & Services
• THE COLOUR OF CALM
  MERCEDES-BENZ SINGAPORE / MERCEDES-BENZ AUTOMOBILES
  BBDO ASIA Singapore
  SINGAPORE

• B01 Flat Mailing
• THE COLOUR OF CALM
  MERCEDES-BENZ SINGAPORE / MERCEDES-BENZ AUTOMOBILES
  BBDO ASIA Singapore
  SINGAPORE

• B03 Use of Ambient Media: Small Scale
• THE VIRAL HANDKERCHIEF
  NETFLIX JAPAN / HIBANA
  DENTSU INC. Tokyo
  JAPAN

• A01 Fast Moving Consumer Goods
• DENTAPPLE
  MATSUMOTO APPLE ASSOCIATION / FUJI APPLE
  HAKUHODO KETTLE Tokyo
  JAPAN

• E02 Art Direction / Design
• LIFE IS ELECTRIC
  PANASONIC / PANASONIC
  DENTSU INC. Tokyo
  JAPAN
  Short List

• F02 Low Budget Campaign
• THE EMOTIONAL TRAILER
  MELBOURNE INTERNATIONAL FILM FESTIVAL / MELBOURNE INTERNATIONAL FILM FESTIVAL
  McCANN MELBOURNE
  AUSTRALIA

• D01 Acquisitions
• BREWTROLEUM
  DB BREWERIES / DB EXPORT
  COLENSO BBDO Auckland
  NEW ZEALAND
  Gold

• A05 Media & Publications
• STORY-LISTENING BOOK
  FROEBEL-KAN CO. / PUBLICATION COMPANY
  DENTSU INC. Tokyo
  JAPAN

• B05 Use of Print or Standard Outdoor
• BRING TO LIGHT
  VOICE OF THE CHILDREN / NON-GOVERNMENTAL ORGANIZATION – CHILD ADVOCACY GROUP
  GEOMETRY GLOBAL KUALA LUMPUR Kuala Lumpur
  MALAYSIA

• C03 Use of Social Platforms
• BOREDCAST
  DUNLOPILLO (MALAYSIA) SDN. BHD. / DUNLOPILLO
  GEOMETRY GLOBAL KUALA LUMPUR Kuala Lumpur
  MALAYSIA

• B02 Dimensional Mailings
• KIT MAIL HOLOGRAM
  NESTLÉ JAPAN, JAPAN POST / KIT KAT
  J. WALTER THOMPSON JAPAN Tokyo
  JAPAN

• C05 Co-Creation & User Generated Content
• MCWHOPPER
  BURGER KING / FAST FOOD RESTAURANT
  Y&R NZ Auckland
  NEW ZEALAND
  Gold

• D02 Retention
• MY MINTIA MAKER
  ASAHI FOOD & HEALTHCARE CO. / MINTIA
  DENTSU INC. Tokyo
  JAPAN

• D03 Launch / Re-launch
• SAVE YOUR VOICE
  VIC'S MEAT / VIC'S MEAT SAVE YOUR VOICE
  BASHFUL Sydney
  AUSTRALIA

• C04 Response / Real-time Activity
• KFC’S HOT & CHEEZY BURGER
  KFC / HOT AND CHEEZY BURGER
  ENSEMBLE WORLDWIDE Petaling Jaya
  MALAYSIA

• E01 Copywriting
• BEER-LINGUAL CAMPAIGN
  SUNTORY HOLDINGS / SUNTORY BEER
  McCANN ERICKSON JAPAN Tokyo
  JAPAN

• C04 Response / Real-time Activity
• HUNGERITHM
  MARS CHOCOLATE AUSTRALIA / SNICKERS
  CLEMENGER BBDO MELBOURNE
  AUSTRALIA
  Bronze

• D03 Launch / Re-launch
• INSIDE/OUT: THE WORLD'S FIRST PRODUCT LAUNCH IN VR
  ONEPLUS / ONEPLUS 2
  JACK MORTON WORLDWIDE Central Hong Kong
  HONG KONG

• C03 Use of Social Platforms
• APPMIXER
  DIANPING.COM / DINE AND DASH SERVICE
  W Shanghai
  CHINA

• C05 Co-Creation & User Generated Content
• THE BIG "OGIRI" FOR JAPAN
  BURGER KING JAPAN CO. / BIG KING
  DENTSU Y&R Tokyo
  JAPAN

• B01 Flat Mailing
• FORWARD THE CURE
  UHMPANG HOSPITAL FOUNDATION / UHMPANG HOSPITAL FOUNDATION
  THE LEO BURNETT GROUP THAILAND Bangkok
  THAILAND
  Bronze

• B02 Dimensional Mailings
• THE DANCING LETTERS
  MAHARASHTRA DYSLEXIA ASSOCIATION / THE DANCING LETTERS BOOK
  McCANN WORLDGROUP INDIA Mumbai
  INDIA

• B05 Use of Print or Standard Outdoor
• BACK HOME SCREENS
  OPPO / MISSING CHILDREN CAMPAIGN
  PUBLICIS SHANGHAI
  CHINA

• A02 Durable Consumer Goods
• BECOMING PAPARAZZI
  SAMSONITE / SAMSONITE RED
  INNOCEAN WORLDWIDE Seoul
  SOUTH KOREA

• E02 Art Direction / Design
• PRIUS! PARTS CHARACTERS
  TOYOTA / PRIUS
  DENTSU INC. Tokyo
  JAPAN

• A06 Financial Products & Services, Commercial Public Services, Business Products & Services
• APPMIXER
  DIANPING.COM / DINE AND DASH SERVICE
  W Shanghai
  CHINA

• B03 Use of Ambient Media: Small Scale
• ANCHOR X-RAY CASTS
  FONTERRA BRANDS NEW ZEALAND, ANCHOR / ANCHOR MILK
  COLENSO BBDO Auckland
  NEW ZEALAND
  Bronze

• F02 Low Budget Campaign
• ANCHOR X-RAY CASTS
  FONTERRA BRANDS NEW ZEALAND, ANCHOR / ANCHOR MILK
  COLENSO BBDO Auckland
  NEW ZEALAND

• A01 Fast Moving Consumer Goods
• BREWTROLEUM
  DB BREWERIES / DB EXPORT
  COLENSO BBDO Auckland
  NEW ZEALAND
  Gold

• A03 Cars & Automotive Products & Services
• PRIUS! PARTS CHARACTERS
  TOYOTA / PRIUS
  DENTSU INC. Tokyo
  JAPAN

• D01 Acquisitions
• PRIUS! PARTS CHARACTERS
  TOYOTA / PRIUS
  DENTSU INC. Tokyo
  JAPAN

• A05 Media & Publications
• THE ”LOCK” BAND DVD
  VAP/MAXIMUM THE HORMONE / DEKA VS DEKA
  DENTSU INC. Tokyo
  JAPAN

• E03 Experience Design
• GUM PLAY
  SUNSTAR / GUM PLAY
  PARTY Tokyo
  JAPAN
  Short List

• C01 Use of Digital Platforms
• AMNESTY INTERNATIONAL UNBLOCKER
  AMNESTY INTERNATIONAL / WORLD DAY AGAINST CYBER CENSORSHIP
  COLENSO BBDO Auckland
  NEW ZEALAND

• A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
• THE EMOTIONAL TRAILER
  MELBOURNE INTERNATIONAL FILM FESTIVAL / MELBOURNE INTERNATIONAL FILM FESTIVAL
  McCANN MELBOURNE
  AUSTRALIA
  Short List

• C06 Use of New Technology
• THE EMOTIONAL TRAILER
  MELBOURNE INTERNATIONAL FILM FESTIVAL / MELBOURNE INTERNATIONAL FILM FESTIVAL
  McCANN MELBOURNE
  AUSTRALIA
  Short List

• A07 Corporate Image & Sponsorship
• ANMUM & DAD
  FONTERRA BRANDS (SINGAPORE) / ANMUM
  BBDO ASIA Singapore
  SINGAPORE

• F01 Integrated Campaign Led by Direct
• THE REFUGEE COLLECTION
  REFUGEES INTERNATIONAL JAPAN / NPO
  OGILVY & MATHER JAPAN Tokyo
  JAPAN

• B04 Use of Ambient Media: Large Scale
• HOMELESS BED COLLECTION
  MEGAMAX / MOYAI / OUTLET FURNITURE WHOLESALER/NPO
  OGILVY & MATHER JAPAN Tokyo
  JAPAN
  Short List