HYPER KICK LADY

TitleHYPER KICK LADY
BrandJOHNSON COMPANY
Product / ServiceKWI REFRESH SPRAY
CategoryA01. Fast Moving Consumer Goods
EntrantI&S BBDO Tokyo, JAPAN
Idea Creation I&S BBDO Tokyo, JAPAN

Credits

Name Company Position
Takeru Nagasaki I&S BBDO inc. Planner
Yoshihisa Ogata I&S BBDO inc.e Executive Creative Director
Kairi Manabe I&S BBDO inc. Creative Director
Mariko Tsutsumi TAIYO KIKAKU co.,ltd. Producer
Yuki Taninaka TAIYO KIKAKU co.,ltd. Production Manager
Akane Maekawa TAIYO KIKAKU co.,ltd. Production Manager
Shuhei Yamabe TAIYO KIKAKU co.,ltd. Director
Ryutaro Takahashi Freelance Lighting
Tatsuyuki Kozen CRANK Cameraman
Tatsuyuki Kozen CRANK colorist
Chie Okamoto SUI Art
Masayuki takazawa I&S BBDO inc. Account Executive
Shoichi Morishige I&S BBDO inc. Account Executive
Shinya Kiyokawa invisible design lab Sound Director
Akari Tatsumi TAIYO KIKAKU co.,ltd. Sound Engineer
Shuji Daito TAIYO KIKAKU co.,ltd. Editor
Yoshitoku Muraishi Freelance Gimmick
Yuki Maeda Freelance Tap Dancer
Satomi Chida PR Times PR Planner
Hidehumi Chida PR Times PR Planner
Keita Nagahara Freelance Casting
Kanon Miyahara Tambourine Artists actress
mahna mahna Freelance Stylist
Natsumi Tagashira Freelance Hair Artist
Mizuki Kawano Freelance narrator

The Campaign

A story of a female employee suddenly knocking out her bosses and colleagues in the office one after the other with fierce kicks. But in the end, we find out that people were knocked down not because of her kicks, but by the bad smell coming from her feet.

Creative Execution

We launched a video clip. With this video, we appealed the importance of freshening up your feet to Japanese business people in a very impactful manner.

Results

This video struck a chord with Japanese office workers across the country instantly, and reached more than a million views and creating over 9500 shares. Furthermore, it became a hot topic in various media and generated over $1.3Million in PR value. As a result, online sales went up 570% after the launch of this campaign and “KIWI refresh spray” greatly succeeded in refreshing Japanese business workers. Of course, from the feet!

The work created to directly influence ongoing consumer behavior via a call-to-action or mechanism producing a measurable response.

We launched a video clip. With this video, we appealed the importance of freshening up your feet to Japanese business people in a very impactful manner.

Links
Video URL