|Product / Service||BAR-B-Q PLAZA|
|Category||A04. Travel, Leisure, Retail, Restaurants & Fast Food Chains|
|Entrant||GREYnJ UNITED Bangkok, THAILAND|
|Idea Creation||GREYnJ UNITED Bangkok, THAILAND|
|Contributing||FOOD PASSION Bangkok, THAILAND|
|Contributing 2||PETPAL PRODUCTS CO Saraburi, THAILAND|
|Ali Shabaz||GREY GROUP||SEA Chief Creative Officer|
|Per Pedersen||GREY GLOBAL||Chairman Global Creative Council|
|Jureeporn Thaidumrong||GREYnJ United||Chief Creative Officer|
|Andrew Chu||GREYnJ United||Executive Creative Director|
|Matthana Saetiaw||GREYnJ United||Art Director|
|Arnon Kantawang||GREYnJ United||Art Director|
|Worrawan Chailert||GREYnJ United||Copywriter|
|Subbaraju Alluri||GREY GROUP||Chief Executive Officer|
|Kanaporn Hutcheson||GREYnJ United||Managing Director|
|Konthamas Ratanasuvan||GREYnJ United||Client Service Director|
|Pojanee Sowantip||GREYnJ United||Account Director|
|Kodchakorn Walaphon||GREYnJ United||Account Executive|
|Nattabhat Jumpathong||GREYnJ United||Account Executive|
|Chalinee Songsroi||GREYnJ United||Social Media Specialist|
|Prapapan Lekda||GREYnJ United||Social Media Specialist|
|Jongkoch Dusittanakarin||GREYnJ United||Strategic Planner|
|Kanoksak Kanchanachutha||GREYnJ United||Agency Producer|
|Kidthungsamur Thongdang||GREYnJ United||Agency Producer|
|Sirichai Yotatikunchai||GREYnJ United||Art Director|
|Cholada Pengprapatna||GREYnJ United||Copywriter|
We redefined the traditional doggy bag by creating the “ALL-YOU-CAN’T-EAT” Doggy Bag - a well-balanced and nutritious BBQ-flavoured dog food made from the leftovers in our restaurants and factories.
We collaborated with PetPal, Thailand’s largest pet food manufacturer, in order to adhere to health and quality standards. After trying out a few recipes, we cooked up a well-balanced and nourishing BBQ-flavoured dog food. We carefully portioned it for just one dog and sealed in a packet to keep its freshness. The dog food was available at every Bar-B-Q Plaza restaurants, and redefined the doggy bag as consumers queued up to collect their leftovers. We donated 16.5 tons to dog shelters and vet clinics around the country, while consumers and dog lovers helped us feed pets and stray dogs in their neighbourhood.
16.5 tons were donated to dog shelters and vet clinics around the country, resulting to thousands of mal-nourished dogs being fed. Consumers queued up to collect the “ALL-YOU-CAN’T-EAT” Doggy Bag and helped us feed stray dogs in neighbourhood. Our small doggy bag created huge noise by making the headlines of national and international media, sparking thousands of conversations and debates on social media, and even inspired a supermarket giant, Tesco Lotus, to donate their unsold pet food to dog shelters. While no food was wasted at Bar-B-Q Plaza restaurants, we left behind food for thought - as consumers started a petition on change.org asking McDonald’s to consider turning their left over burgers into dog food.
To help reduce food waste in our restaurants, we turned leftovers into food for dogs. We redefined the traditional doggy bag, as thousands of consumers queued up to collect our “ALL-YOU-CAN’T-EAT” Doggy Bag at every Bar-B-Q Plaza restaurants. They helped us feed stray dogs in their streets, while we donated 16.5 tons to dog shelters and vet clinics around the country.
While over 700,00 stray dogs roam our streets searching for food and suffering from mal-nutrition, over 200kg of leftovers go to waste every day at Bar-B-Q Plaza restaurants. To help reduce food waste, we wanted to donate the fresh leftovers to feed starving stray dogs. Stray dogs already feed on our leftovers – but which are often decomposed and full of bacteria from rotten garbage. We found a way to turn leftovers into dog food while retaining all the nutritional values needed to keep dogs strong and healthy. We turned the doggy bag on its head, as thousands of consumers queued up to collect what they would usually leave behind at our restaurants. They even helped us feed stray dogs in their neighbourhood, while it became a call to everyone to help reduce food waste.