|Title||THE ”LOCK” BAND DVD|
|Brand||VAP/MAXIMUM THE HORMONE|
|Product / Service||DEKA VS DEKA|
|Category||A05. Media & Publications|
|Entrant||DENTSU INC. Tokyo, JAPAN|
|Idea Creation||DENTSU INC. Tokyo, JAPAN|
|PR||DENTSU INC. Tokyo, JAPAN|
|Production||TAIYO KIKAKU Tokyo, JAPAN|
|Production 2||INTEGRAL VISION GRAPHICS Tokyo, JAPAN|
|Production 3||RAY CORPORATION Tokyo, JAPAN|
|Maximum the Ryokun||Maximum The Hormone||Executive Creative Director|
|Kazunari Sengoku||33cjl||Artist Management|
|Kentaro Tanaka||VAP inc.||Artist / repartoire|
|Masahiko Okabe||DENTSU INC.||Creative Director|
|Tsuyoshi Onozaki||TAIYO KIKAKU co.,ltd.||Producer|
|Shusaku Arai||TAIYO KIKAKU co.,ltd.||Producer|
|Masashi Tomihara||TAIYO KIKAKU co.,ltd.||Production Manager|
|Go Takahashi||TAIYO KIKAKU co.,ltd.||Visual Effects Producer|
|Takeshi Ozaki||TAIYO KIKAKU co.,ltd.||Visual Effects Superviser|
|Takahiro Morozumi||TAIYO KIKAKU co.,ltd.||Digital Artist|
|Takeya Kamimura||TAIYO KIKAKU co.,ltd.||Digital Artist|
|Kenta Tanaka||TAIYO KIKAKU co.,ltd.||Digital Artist|
|Yodai Kita||TAIYO KIKAKU co.,ltd.||Editor|
|Yasuhiro Sato||Integral Vision Graphics,Inc.||Producer|
|Shusuke Osanai||Integral Vision Graphics,Inc.||CG Director|
|Kouhei Miki||Integral Vision Graphics,Inc.||Production Manager|
|Kanako Kawase||Ray Corporation||Recording Engineer|
We “locked” an over 10 hour-long videos contained in this DVD. The only way to unlock and see the contents is to complete the games of the enclosed disc.By playing these games to unlock the videos, the fans can experience the roots of the band. (The players use a remote controller to play the game.)
All the movie contents were locked, and only ways to unlock the contents is to clear the game within the DVD. But all these information were kept secret and sold as a regular LIVE DVD at record store in Japan.
This DVD made a big wave in society and was sold out in many shops. Not just existing fans, but game fans were also excited about this DVD and achieved number 1 sales on both daily and weekly chart. The band were recognized as "The band keeps on rocking".
We succeeded in branding the band directly to the fans in an innovative method by bringing in a brand new movie experience in their LIVE DVD that reflects their band attitude.
Primary target is the band fans.They support the band’s outrageously “Rock” style and posting praise message on SNS.And that causes the buzz and expands the recognition and the brand to people who is unfamiliar of the band.