|Product / Service||PUBLICATION COMPANY|
|Category||C06. Use of New Technology|
|Entrant||DENTSU INC. Tokyo, JAPAN|
|Idea Creation||DENTSU INC. Tokyo, JAPAN|
|Production||BBMEDIA Tokyo, JAPAN|
|Contributing||FROEBEL-KAN Tokyo, JAPAN|
|Yasuharu Sasaki||DENTSU INC.||Exective Creative Director|
|Miyuki Kimura||Froebel-Kan Co., Ltd.||Director|
|Masayuki Nakano||Froebel-Kan Co., Ltd.||General Manager|
|Hidekazu Yanagisawa||Froebel-Kan Co., Ltd.||Manager|
|Ryo Honda||RYO HONDA OFFICE||Executive Creative Director|
|Tomoyoshi Ishikawa||DENTSU INC.||Communication Architect|
|Takao Oyama||BBmedia Inc.||Producer|
|Masato Yoshikawa||BBmedia Inc.||Producer|
|Takuya Kanda||BBmedia Inc.||Producer|
|Ikumi Shimosoyama||BBmedia Inc.||Director|
|Wataru Hayashishita||BBmedia Inc.||Project Manager|
|Tatsuya Kido||BBmedia Inc.||Technical Director|
|Takumi Makino||BBmedia Inc.||Designer|
|Naoko Kodama||BBmedia Inc.||Communication Manager|
|Shotaro Ariga||AZA CORPORATION||Operator|
|Kouta Ikeda||BACKSLASH Ltd.||Music Producer|
For visually impaired parents, there is a problem in that they are unable to read aloud picture books to their children. Even if a parent couldn’t “read” a picture book, what if there was a picture book where the story goes exactly the way the parent told the story? The disability would be overcome, and the communication between a parent and their child would become even richer and stronger.
We created an experiential device, in which pictures are drawn onto a blank white book, as parents tell their stories to their children, creating an original picture book in real time. We had visually impaired parents and their children experience the installation. The original stories that the parents told came to life through real time pictures, and stories changed directions through the children’s imagination. We were able to create a new experience of parent to child picture book reading. In order to execute this experiment, we adopted a system in which a number of illustrators drew pictures according to the parents’ story in real time, composite the individual pictures, and project it onto a blank white book. The story became an actual picture book and was delivered to each parent and child to enjoy.
Through this project, a new possibility for parents who otherwise could not read aloud picture books to their children was born. We were able to deliver a tremendous amount of joy to not only children, but to the visually impaired parents. Not only is this device fit for the visually impaired, but it is a device that can be enjoyed by parents and children with a bountiful amount of creativity. Through this experience that directly engaged parents and children, as well as educators, we were able to communicate Froebel-kan’s core values as a brand that supports children’s healthy upbringing.
This work is relevant for Direct Spikes because, through this project, we were able to create a new way of education for the disabled, and succeeded in creating a strong relationship between parents and educators, and publishing company.
Even though media may change from paper to digital, and convenient tools may appear, the essential value of a picture book will never change. In order spread awareness of how important the act of “parents reading aloud picture books to their children” is, we targeted parents and their children, and developed an experience that combined recent technology with the long existing picture book, and looked to become a topic of conversation between parents and educators.