The Campaign

Idea -- "Dog Poo for Dog Food" We created a “dog poo stop”. Just put your dog’s poo into a baggie and toss it into the dog poo stop. Then turn the crank, you’ll get a delicious snack for dog. Dogs can enjoy a gourmet snack while their poop is being cleaned up.

Creative Execution

We made Dog poop stop, placed in Taipei Daan Forest Park one month for test, hope for the future in more strategic locations.

Results

After placing Dog Poo Stop, we found the uncleaned poo became fewer and fewer. When walking the dog, for the sake of their beloved dogs, owners will not forget to clean up the poo.

The idea of "Dog Poo for Dog Food" made a new touching point to deliver the messages to TAs one by one, and makes them change their behavior immediately.

We found the dog owner will going for a walk to the park every day with their dog, and they are usually very pet the dog. With the dog directly to a small reward, so that dog owners are more willing to take the initiative and remember to help clean up dog poo.