|Product / Service||HYOKETSU|
|Category||C05. Co-Creation & User Generated Content|
|Entrant||DENTSU INC. Tokyo, JAPAN|
|Idea Creation||DENTSU INC. Tokyo, JAPAN|
|Idea Creation 2||DENTSU TEC Tokyo, JAPAN|
|Idea Creation 3||BIRDMAN Tokyo, JAPAN|
|PR||ANTIL Tokyo, JAPAN|
|Production||DENTSU TEC Tokyo, JAPAN|
|Production 2||BIRDMAN Tokyo, JAPAN|
|Production 3||TAIYO KIKAKU Tokyo, JAPAN|
|Production 4||PUZZLE Tokyo, JAPAN|
|Yuna Kayukawa||DENTSU,INC.||Planning Director|
|Yosuke Mamiya||DENTSU,INC.||Senior Creative Director|
|Ryo Roy Tsukiji||BIRDMAN,INC||Executive Creative Director|
|Takayuki Nagai||BIRDMAN,INC||Creative Director|
|Jun Fujita||DENTSU,INC.||Strategic Planner|
|Haruo Tatekawa||DENTSU TEC,INC||Producer|
|Junya Hoshikawa||BIRDMAN,INC||Art Director|
|Akane Inada||BIRDMAN,INC||Project Manager|
|Kouki Kusano||ANTIL,INC.||PR Planner|
|Takayuki Komatsu||BIRDMAN,INC||Technical Director|
|Takahisa Maeda||BIRDMAN,INC||Front-End Engineer|
|Takanori Kawai||BIRDMAN,INC||Front-End Engineer|
|Yosuke Fujimoto||BIRDMAN,INC||Front-End Engineer|
|Masanori Nagamura||BIRDMAN,INC||Back-End Engineer|
|Atsuko Okada||puzzle inc.||Illustration Director|
|Tomomi Tanno||puzzle inc.||Illustration Manager|
|Mizue Sato||puzzle inc.||Illustration Manager|
|Shuhei Hosokawa||TAIYO KIKAKU co.,ltd||Producer|
|Tomohiro Suzuki||TAIYO KIKAKU co.,ltd||Director|
|Yasuhiro Yoshida||DENTSU,INC.||Account Executive|
|Shun Harada||DENTSU,INC.||Account Executive|
|Ryota Beniko||DENTSU,INC.||Account Executive|
|Ranjo Matsubara||DENTSU,INC.||Account Executive|
We teamed up with the legendary manga artist ”MANGATARO” who creates the most impressive “GAG FACE” in the world. We created an impactful selfie filter "GOTTA GAG" that is sure to maximize your number of likes.
-We combined the most advanced face-recognition technology with manga drawings. -We created over 250 facial parts which will make 150 trillion face patterns, so that users can make their look-alikes. -We added a message input function, and users can use the faces as LINE or Messenger stickers. -We ran a campaign of giving away original goods that you can apply if you change your SNS icon (profile picture).
-1,100,000 people participated, mostly youngsters in their 20s and 30s. -6,600,000 PV! -A lot of celebrities posted the pictures on their own SNS page -We succeeded in raising the level of brand involvement, and the sales marked 120% compared with the previous year. -SNS picture images created by users are now beyond profile pictures. They are used as a “stickers” in communication tools like LINE and Messenger. -Users made original goods using the picture. and have shared them with friends.
Using this web service, we approached young people directly and encouraged their experience. Not only we had 1,100,000 people participated, 6,600,000 PV, and sales marked 120% compared with the previous year, we achieved to create a network of interpersonal communication, exceeding the boundaries of social media.
-Utilize SNS, a communication tool for youngsters, and create a content with which young people can play in SNS. -In the world of SNS, there are two types of people. “Winners” confidently post selfies and earn lots of likes. On the other hand, “losers” never get any likes from their friends. By creating a selfie filter, we’ll make the selfies of “losers” as impactful and fun- filled as those of “winners” and turn the “losers” into winners in SNS. Thus capture the attention of young people and appeal the brand image of HYOKETSU.