The Campaign

Renovating street furniture - Dunhua Nanjing bus station; determining age and gender status of passersby through face recognition, reminding people to listen carefully to their body's warning signs and introspect whether they live a healthy lifestyle, preventing diet, breathing, scalp, teeth and muscle ache problems in everyday life instead of treating

Creative Execution

Before the campaign launch, we have been through 6 months advance preparation, which is including 3D modeling, flash animation and precision calculation of all elements between interactive devise and pedestrians. After campaign launched, we were monitor the whole process 24 hours for a week, also need to face lots of challenges such as weather. Through the interactive device, we can express what "body" wants to say, allowing consumers to realize that health issues are closely related to them, and then introduce the corresponding health technology products. Interactive devices are installed at the bus stops for consumers to experience interactive process while waiting for the bus.

Results

Located at Taipei city's major financial district as well as transport zone, the device has attracted involvements and concerns of over 350,000 people since its launch for one week Bringing more than 1.2 million extensive media exposure since its launch for one week

Interactive device was set up at the bus station which is located in important fortress of finance and hub of transportation. It attracted one million four hundred thousand pedestrians attention and created one million three hundred thousand NT dollar media value. Successfully improving the development of "health technology" brand recognition of Philips.

We caught pedestrian’s attention through the interactive device that we installed at the bus stop. And we also filming all interactive process to documentary, launching on Youtube and Facebook. Successfully promoted and improved the development of "health technology" brand recognition of Philips