|Product / Service||TURD TALKS|
|Category||F02. Low Budget Campaign|
|Entrant||Y&R PHILIPPINES Manila, THE PHILIPPINES|
|Idea Creation||Y&R PHILIPPINES Manila, THE PHILIPPINES|
|Sandy Thompson||Y&R Global||Head of Planning - Global|
|Badong Abesamis||Y&R Philippines||Chief Creative Officer|
|Herbert Hernandez||Y&R Philippines||Executive Creative Director|
|Sandy Salurio||Y&R Philippines||Executive Art Director|
|Tris Mateo-Ferrer||Y&R Philippines||Associate Creative Director|
|Fle Villagracia||Y&R Philippines||Art Director|
|Kit Gutierrez||Y&R Philippines||Art Director|
|Angela Thakur||Y&R Philippines||Planner|
|Flow Lindo-Estor||Y&R Philippines||Business Director|
|Alexis Martinez||Y&R Philippines||Account Manager|
|Judith Katigbak||Y&R Philippines||Art Director|
|Pepper Hernandez||Y&R Philippines||Digital Imagist|
|Carlos Averion||Y&R Philippines||Studio Head|
|Marcus Rebeschini||Y&R Asia||Chief Creative Office - Asia|
|Hari Ramanathan||Y&R Singapore||Head of Planning - Asia|
TED Talks is where only the brightest speak. If underachievers can really be exceptional because this charity believed in them, why not make them do a TED Talk? But since they're underachievers, and we wanted to intrigue and pull people in, we called it TURD Talks.
Budget USD 1,921 was spent to roll out the lectures in cities.
TURD Talks was held in the following places: Makati (April 28, 2015), Baguio (July 14, 2015), Bataan (August 25, 2015) and Rodriguez (July 23, 2016).
TURD Talks raised USD 441,641 in donations for the charity Silid Aralan. * Exceeding target by 940%. * Enabling the charity to help 4,195 more students. The Philippine government’s Department of Education has adopted the charity’s singular teaching techniques, employing them in public schools across the country.
TURD Talks was created to let donors experience the change--low-performing students becoming high-performing individuals--making donors take action by donating to the charity Silid Aralan.
Donors were invited to TURD Talks. There, they witnessed the change in the underachievers, making them donate to the charity.