The Campaign

The answer was a very simple idea: create your own, unique, personal "MINTIA." Generate caricatures for the package. That's it. However, those caricatures would be created from the data of facial parts taken from extremely popular manga, resulting in twenty quadrillion possible combinations. These caricatures, which feel as if a popular manga artists drew them themselves, are used for the product package.

Creative Execution

Establish as a free service for two months on the website. We enabled the production of personalized MINTIA, available to anyone, without having to actually purchase the product.

Results

There were over a million package designs generated in two months, and during that period, among the saturated market, sales boosted by 108%. Continued increase in sales was seen afterwards. Users who visited the website and made their personal "MINTIA" were found to have 120% more intent of purchase than regular users.

A simple, unique idea that changes the relationship between the users and the brand. Thanks to the idea, the product has gained attention, and created a scheme for the product to sell well.

Users in the target age group of those in their 20s and 30s find it difficult to fall in love with mass-produced goods, which are available to all. To this end, we turned our attention to smartphone cases. By simply putting mass-produced phones in a case, the phone suddenly becomes personalized. We wanted to have a simple way to add personalization to "MINTIA," and stimulate change in the feelings of our users through the fun of the constructive process and the finished product.