Winners & Shortlists
Grand Prix
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Title Brand Product / Service Entrant Company Location Award
A01 Fast Moving Consumer Goods
WYETH MAMA - THE INVISIBLE MOM
WYETH
WYETH MAMA 		McCANN WORLDGROUP Shanghai CHINA
DADS #SHARETHELOAD (CASE STUDY)
PROCTER & GAMBLE INDIA
ARIEL MATIC 		BBDO INDIA Mumbai INDIA
HAIR-STYLE CHANGE ROOM
UNILEVER JAPAN
AXE BLACK 		ASATSU-DK Tokyo JAPAN
MAKE DINNERTIME MATTER
MASTERFOODS
FOOD 		CLEMENGER BBDO SYDNEY AUSTRALIA
PRESERVED MEMORIES
SPC ARDMONA
SPC PACKAGED FRUITS AND VEGETABLES 		LEO BURNETT MELBOURNE AUSTRALIA
BREAKER BENCHES
NESTLÉ PHILIPPINES
KITKAT 		J. WALTER THOMPSON PHILIPPINES THE PHILIPPINES
HUNGERITHM
MARS CHOCOLATE AUSTRALIA
SNICKERS 		CLEMENGER BBDO MELBOURNE AUSTRALIA
Bronze
MASK OF SOCIABILITY
DIAGEO KIRIN
SMIRNOFF ICE 		BEACON/LEO BURNETT Tokyo JAPAN
BARTIFICIAL INTELLIGENCE CARLSROID
SUNTORY HOLDINGS
CARLSBERG 		SUN-AD COMPANY Tokyo JAPAN
#NOTCOMINGSOON
LOUIS XIII
COGNAC / SPIRIT 		FRED & FARID SHANGHAI CHINA
KNORR CHINA-A TASTE OF HOME
KNORR
SEASONING 		ISOBAR CHINA GROUP Shanghai CHINA
SANDWICH PORTRAITS
MILKANA
MILKANA CHEESE SLICE 		PUBLICIS SHANGHAI CHINA
MOTORBIKE TAXI
KAO COMMERCIAL THAILAND
ATTACK 3D CLEAN ACTION DETERGENT 		DENTSU (THAILAND) Bangkok THAILAND
HYPER KICK LADY
JOHNSON COMPANY
KWI REFRESH SPRAY 		I&S BBDO Tokyo JAPAN
MR.SNIFF
LOTTE CO.
ACUO 		DENTSU INC. Tokyo JAPAN
NAMELESS PAINTS
KOKUYO
CAMPUS 		DENTSU INC. Tokyo JAPAN
LEAVE ROOM
FONTERRA BRANDS NEW ZEALAND, TIP TOP
MEMPHIS MELTDOWN 		COLENSO BBDO Auckland NEW ZEALAND
BREWTROLEUM
DB BREWERIES
DB EXPORT 		COLENSO BBDO Auckland NEW ZEALAND

Gold Spike
DENTAPPLE
MATSUMOTO APPLE ASSOCIATION
FUJI APPLE 		HAKUHODO KETTLE Tokyo JAPAN
A02 Durable Consumer Goods
THE LEVI’S CAMPAIGN THAT LEVI’S DIDN’T CREATE
LEVI'S
501 JEANS 		OMD CHINA Shanghai CHINA
YU AHN: JADE SHIELD
BYINVITEONLY
MOSQUITO REPELLENT JEWELLERY 		Y&R SINGAPORE SINGAPORE
+ MET PROJECT
TANIZAWA SEISAKUSHO
+ MET PROJECT (POT / LAMP) 		J. WALTER THOMPSON JAPAN Tokyo JAPAN
UT PICKS
UNIQLO
UT PICKS 		PARTY Tokyo JAPAN
TOUCHABLE INK
THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND
TOUCHABLE INK 		J. WALTER THOMPSON BANGKOK THAILAND
BECOMING PAPARAZZI
SAMSONITE
SAMSONITE RED 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA
RUN BELL
ANTA
SPORTS ACCESSORY 		J. WALTER THOMPSON Shanghai CHINA
A03 Cars & Automotive Products & Services
THE NATION'S BIKE
BAJAJ AUTOMOBILES
BAJAJ V 		LEO BURNETT INDIA Mumbai INDIA
INVISIBLE DARKNESS
CHERVON
CHERVON 		SOHO SQUARE BEIJING CHINA
#KNOCK KNOCK CATS PROJECT
NISSAN MOTOR CO.
CORPORATE INITIATIVE 		TBWA\HAKUHODO Tokyo JAPAN
TOYOTA BARISTA
TOYOTA MOTOR CORPORATION
TOYOTA HYBRID 		ASATSU-DK Tokyo JAPAN
TEST DRIVE FOR GOOD
LAND ROVER PHILIPPINES
LAND ROVER DISCOVERY SPORT 		Y&R SINGAPORE SINGAPORE
Short List
GOING HOME
HYUNDAI MOTOR GROUP
VEHICLES PRODUCT & VEHICLES SERVICE 		PLAYGROUND Seoul SOUTH KOREA
DINE, SURPRISE, DRIVE
TOYOTA MOTOR THAILAND CO.
LEXUS RC 200T 		DENTSU MEDIA THAILAND Bangkok THAILAND
THE X-TREME GOLF CUP
NISSAN MOTOR CO.
X-TRAIL HYBRID 		TBWA\HAKUHODO Tokyo JAPAN
Short List
INTELLIGENT PARKING CHAIR
NISSAN MOTOR CO.
INTELLIGENT PARKING ASSIST 		TBWA\HAKUHODO Tokyo JAPAN
PRIUS! PARTS CHARACTERS
TOYOTA
PRIUS 		DENTSU INC. Tokyo JAPAN
THE COLOUR OF CALM
MERCEDES-BENZ SINGAPORE
MERCEDES-BENZ AUTOMOBILES 		BBDO ASIA Singapore SINGAPORE
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
CHANGING ROOM
C&A
C&A 		BEIJING DENTSU ADVERTISING Beijing CHINA
MAKE YOUR MAD AD
OLX
OLX 		LEO BURNETT INDIA Mumbai INDIA
GIGA SELFIE
TOURISM AUSTRALIA
GIGA SELFIE 		TBWA\HAKUHODO Tokyo JAPAN
Bronze
WRITE YOUR NAME IN KOREA
KOREA TOURISM ORGANIZATION
TOURISM 		HS AD Seoul SOUTH KOREA
DELICIOUS SUPPLEMENT
EAST JAPAN RAILWAY COMPANY + YOKOHAMA STATION BUILDING
PACKED MEAL PRESCLIPTION 		BEACON/LEO BURNETT Tokyo JAPAN
FINGER LICKING GOOD
BIRDLAND (HONG KONG)
KFC 		OGILVY & MATHER GROUP HONG KONG HONG KONG
FAST FOOD AID
DOHTONBORI
ORGANIC FOOD 		TYO INC Tokyo JAPAN
SHAME PIECE CUTTER
DOMINO'S PIZZA
DOMINO'S PIZZA 		DENTSU ONE Ho Chi Minh city VIETNAM
SAVE YOUR VOICE
VIC'S MEAT
VIC'S MEAT SAVE YOUR VOICE 		BASHFUL Sydney AUSTRALIA
THE EMIRATES "TAKE OVER" LUGGAGE WRAP
EMIRATES GROUP HEADQUARTERS
EMIRATES AIRLINE 		Y&R VIETNAM Ho Chi Minh City VIETNAM
THE “ALL-YOU-CAN’T-EAT”
FOOD PASSION
BAR-B-Q PLAZA 		GREYnJ UNITED Bangkok THAILAND
Short List
FRENCH-SOUNDING JAPANESE
KOBAYASHI CITY
CITY PROMOTION 		DENTSU INC. Tokyo JAPAN
BACKYARD BURGER KING
BURGER KING NEW ZEALAND
WHOPPER 		COLENSO BBDO Auckland NEW ZEALAND
Short List