Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Fast Moving Consumer Goods
HUNGERITHM
MARS CHOCOLATE AUSTRALIA / SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Gold Spike
PRESERVED MEMORIES
SPC ARDMONA / SPC PACKAGED FRUITS AND VEGETABLES
LEO BURNETT MELBOURNE AUSTRALIA STUDIO PANCHO Melbourne AUSTRALIA
Short List
DADS #SHARETHELOAD (INTEGRATED)
PROCTER & GAMBLE INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
Bronze Spike
THE SOFTTEST
UNILEVER / COMFORT
OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE SINGAPORE
Short List
A02 Durable Consumer Goods
LG CORDZERO CYKING
LG ELECTRONICS / CORDLESS VACUUM CLEANERS
HS AD Seoul SOUTH KOREA PIXEL Seoul SOUTH KOREA
Short List
A03 Cars & Automotive Products & Services
INTELLIGENT PARKING CHAIR
NISSAN MOTOR CO. / INTELLIGENT PARKING ASSIST
TBWA\HAKUHODO Tokyo JAPAN TYO INC Tokyo / BIRDMAN Tokyo JAPAN
Grand Prix
TOYOTA BARISTA
TOYOTA MOTOR CORPORATION / TOYOTA HYBRID
ASATSU-DK Tokyo JAPAN TYO Tokyo / 1-10 DESIGN Kyoto JAPAN
Short List
AUDI R8 BLINK
AUDI AUSTRALIA / AUDI R8
HOLLER SYDNEY AUSTRALIA HOLLER SYDNEY AUSTRALIA
Bronze Spike
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
MUSEUM IN THE CLOUD
ALL NIPPON AIRWAYS / IS JAPAN COOL?
ENJIN Tokyo JAPAN BIRDMAN Tokyo / KIRAMEKI Tokyo JAPAN
Short List
GIGA SELFIE
TOURISM AUSTRALIA / GIGA SELFIE
TBWA\HAKUHODO Tokyo JAPAN AOI PRO Tokyo / AID-DCC Osaka JAPAN
Silver Spike
A07 Corporate Image & Sponsorship
MUSEUM IN THE CLOUD
ALL NIPPON AIRWAYS / IS JAPAN COOL?
ENJIN Tokyo JAPAN BIRDMAN Tokyo / KIRAMEKI Tokyo JAPAN
Bronze Spike
REUNITING MEMORIES FROM 1947
OLX / OLX
LEO BURNETT INDIA Mumbai INDIA RED ICE FILMS Mumbai INDIA
Silver Spike
A08 Charities, Public Health & Safety, Public Awareness Messages
AMNESTY INTERNATIONAL UNBLOCKER
AMNESTY INTERNATIONAL / WORLD DAY AGAINST CYBER CENSORSHIP
COLENSO BBDO Auckland NEW ZEALAND
Silver Spike
REWORD
HEADSPACE / REWORD
LEO BURNETT MELBOURNE AUSTRALIA
Gold Spike
BEAUTY TIPS BY RESHMA
MAKE LOVE NOT SCARS / ACID ATTACK
OGILVY & MATHER MUMBAI INDIA
Silver Spike
B02 Microsites
CAT STREET VIEW
HIROSHIMA PREFECTURE / HIROSHIMA TOURISM
I&S BBDO Tokyo JAPAN
Silver Spike
LIFE IS ELECTRIC
PANASONIC / PANASONIC
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo / PEN. Tokyo JAPAN
Short List
AUDI R8 BLINK
AUDI AUSTRALIA / AUDI R8
HOLLER SYDNEY AUSTRALIA HOLLER SYDNEY AUSTRALIA
Short List
B03 Web Service / App
HUNGERITHM
MARS CHOCOLATE AUSTRALIA / SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
REWORD
HEADSPACE / REWORD
LEO BURNETT MELBOURNE AUSTRALIA
Silver Spike
GIGA SELFIE
TOURISM AUSTRALIA / GIGA SELFIE
TBWA\HAKUHODO Tokyo JAPAN AOI PRO Tokyo / AID-DCC Osaka JAPAN
Bronze Spike
C01 Online Ad
THE HUMAN TEST
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
CELEBRITY TANTRUM
SAMSUNG AUSTRALIA / SAMSUNG TAB S2
LEO BURNETT SYDNEY AUSTRALIA MINDS EYE London / FILAMENT POST PRODUCTION London UNITED KINGDOM
Silver Spike
D01 Social Video
THE BOAT
McDONALD'S PHILIPPINES / McDONALD'S
LEO BURNETT GROUP MANILA THE PHILIPPINES FILM PABIRKA Makati THE PHILIPPINES
Short List
SWIMMING SALMON FILLET
SHIZUOKA BROADCASTING STATION / EDUCATIONAL TV PROGRAM LEARNING ABOUT FISH
I&S BBDO Tokyo JAPAN
Short List
NOODLE CRADLE
KAGAWA PREFECTURE / IMMIGRATION PROMOTION
DENTSU INC. Tokyo JAPAN OCTAVE NIBAN-KOBO PRODUCTIONS Tokyo JAPAN
Short List
IMPACT
PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA / BONDS
CLEMENGER BBDO MELBOURNE AUSTRALIA GUILTY CONTENT Melbourne AUSTRALIA
Bronze Spike
SWIM
PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA / BONDS
CLEMENGER BBDO MELBOURNE AUSTRALIA GUILTY CONTENT Melbourne AUSTRALIA
Bronze Spike
CYCLE
PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA / BONDS
CLEMENGER BBDO MELBOURNE AUSTRALIA GUILTY CONTENT Melbourne AUSTRALIA
Bronze Spike
NO NEED TO RUSH
ASUSTEK COMPUTER / ZENFONE MAX
SUPERHEROES AMSTERDAM Amsterdam THE NETHERLANDS FAT FRED Amsterdam THE NETHERLANDS
Short List
THE BREAK-UP
PATAYA FOOD INDUSTRIES / NAUTILUS TUNA SPREAD
GREYnJ UNITED Bangkok THAILAND HUB HO HIN BANGKOK THAILAND
Bronze Spike
DADS #SHARETHELOAD
PROCTER & GAMBLE INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
Gold Spike
ARE YOU PREGNANT?
BOON RAWD BREWERY CO. / B-ING
CJ WORX Bangkok THAILAND HUB HO HIN BANGKOK THAILAND
Short List
HELLO
NZ TRANSPORT AGENCY / ROAD SAFETY
CLEMENGER BBDO WELLINGTON NEW ZEALAND CURIOUS FILM Auckland NEW ZEALAND
Short List
PAPER PLANE: NO DETAIL TOO SMALL
SINGAPORE AIRLINES / SINGAPORE AIRLINES
DM2 Singapore SINGAPORE DM2 Singapore SINGAPORE
Short List
MARRIAGE MARKET TAKEOVER
SK-II / SKINCARE
FORSMAN & BODENFORS Gothenburg SWEDEN TOOL Los Angeles USA
Silver Spike
MILLENIALS FOR MARCOS
CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACAÑANG (CARMMA) / CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACAÑANG (CARMMA)
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
Bronze Spike
THE STORY OF AN UNBORN CHILD - CHAMKI
HINDUSTAN UNILEVER / HAND WASH
PHD INDIA Mumbai INDIA
Short List
THE ONLY ONE
THE 1 CARD / LOYALTY PROGRAM
YELL ADVERTISING Bangkok THAILAND YELL ADVERTISING Bangkok THAILAND
Bronze Spike
D02 Interactive Video
AUDI R8 BLINK
AUDI AUSTRALIA / AUDI R8
HOLLER SYDNEY AUSTRALIA HOLLER SYDNEY AUSTRALIA
Short List
D03 Webisodes / Series
HUNGRY BOY
NEW ZEALAND POLICE / NEW ZEALAND POLICE
OGILVY NEW ZEALAND Auckland NEW ZEALAND OGILVY NEW ZEALAND Auckland NEW ZEALAND
Short List
COLLAPSED MAN
NEW ZEALAND POLICE / NEW ZEALAND POLICE
OGILVY NEW ZEALAND Auckland NEW ZEALAND OGILVY NEW ZEALAND Auckland NEW ZEALAND
Short List
DRINK DRIVING
NEW ZEALAND POLICE / NEW ZEALAND POLICE
OGILVY NEW ZEALAND Auckland NEW ZEALAND OGILVY NEW ZEALAND Auckland NEW ZEALAND
Short List
THE LAST SIGNAL
BAJAJ AUTOMOBILES / BAJAJ V
LEO BURNETT INDIA Mumbai INDIA KEROSCENE FILMS Mumbai INDIA
Short List
D04 Other Video
A GIANT'S STORY
AMBUJA / AMBUJA CEMENT
PUBLICIS INDIA Mumbai INDIA
Bronze Spike
BAR-B-Q FULFILL
FOOD PASSION / BAR-B-Q PLAZA
GREYnJ UNITED Bangkok THAILAND PHENOMENA Bangkok / CINE DIGITAL SOUND Bangkok THAILAND
Short List
A KIND DRONE
ENIGMO / BUYMA
DENTSU INC. Tokyo JAPAN GEEK PICTURES Tokyo JAPAN
Short List
GOING HOME
HYUNDAI MOTOR GROUP / VEHICLES PRODUCT & VEHICLES SERVICE
PLAYGROUND Seoul SOUTH KOREA AFRICA PICTURES Seoul SOUTH KOREA
Short List
E02 Social Purpose
AMNESTY INTERNATIONAL UNBLOCKER
AMNESTY INTERNATIONAL / WORLD DAY AGAINST CYBER CENSORSHIP
COLENSO BBDO Auckland NEW ZEALAND
Short List
REWORD
HEADSPACE / REWORD
LEO BURNETT MELBOURNE AUSTRALIA
Silver Spike
DADS #SHARETHELOAD (CASE STUDY)
PROCTER & GAMBLE INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA RED ICE FILMS Mumbai INDIA
Silver Spike
REUNITING MEMORIES FROM 1947
OLX / OLX
LEO BURNETT INDIA Mumbai INDIA RED ICE FILMS Mumbai INDIA
Short List
TON-TON VOICE SUMO
GERIATRIC HEALTH SERVICES FACILITY HITORIZAWA / REHABILITATION SERVICE
DENTSU INC. Tokyo JAPAN TONGULLMAN OSAKA / TAIYO KIKAKU Tokyo JAPAN
Short List
DONATE MY LUNCH
YAYASAN SAHABAT ANAK / CORPORATE SOCIAL RESPONSIBILITY
TCP-TBWA\INDONESIA Jakarta INDONESIA
Bronze Spike
E03 Innovative Use of Social or Community
OPEN ROAD PROJECT
TOYOTA / TOYOTA I-ROAD
DENTSU INC. Tokyo JAPAN
Bronze Spike
QQ ALERT: EVERYONE IS RESCUER
QQ / INSTANT MESSAGING
TENCENT Shenzhen CHINA TENCENT Shenzhen CHINA
Short List
SNAP COUNSELLORS
LOVEDOCTOR.IN / SNAP COUNSELLORS
TBWA\INDIA Mumbai INDIA TBWA\INDIA Mumbai INDIA
Short List
DEAKIN VCE STRESS BREAK
DEAKIN UNIVERSITY / DEAKIN UNIVERSITY
THE ROYALS Surry Hills AUSTRALIA THE SWEET SHOP Melbourne AUSTRALIA
Bronze Spike
E04 Response / Real-Time Activity
HUNGERITHM
MARS CHOCOLATE AUSTRALIA / SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Gold Spike
DATA AUCTION
VIRGIN MOBILE / TELECOMMUNICATIONS
TBWA\SYDNEY AUSTRALIA //13&CO Sydney AUSTRALIA
Short List
#AIRLINEWAGER
AIR NEW ZEALAND & QANTAS / AIR NEW ZEALAND & QANTAS
HOST SYDNEY Sydney AUSTRALIA
Short List
E05 Influencer / Talent
A GIANT'S STORY
AMBUJA / AMBUJA CEMENT
PUBLICIS INDIA Mumbai INDIA
Bronze Spike
#NOTCOMINGSOON
LOUIS XIII / COGNAC / SPIRIT
FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI CHINA
Bronze Spike
NO NEED TO RUSH
ASUSTEK COMPUTER / ZENFONE MAX
SUPERHEROES AMSTERDAM Amsterdam THE NETHERLANDS FAT FRED Amsterdam THE NETHERLANDS
Short List
CELEBRITY TANTRUM
SAMSUNG AUSTRALIA / SAMSUNG TAB S2
LEO BURNETT SYDNEY AUSTRALIA MINDS EYE London / FILAMENT POST PRODUCTION London UNITED KINGDOM
Bronze Spike
E06 Co-Creation & User Generated Content
NAIL BITING FOR RHINOS
WILDAID / WILDAID
OGILVY & MATHER BEIJING CHINA OGILVY & MATHER BEIJING CHINA
Bronze Spike
MCWHOPPER
BURGER KING / FAST FOOD RESTAURANT
Y&R NZ Auckland NEW ZEALAND FLYING FISH Auckland NEW ZEALAND
Bronze Spike
AMATEUR REPLAY
ALLIANZ / INSURANCE
OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE SINGAPORE
Bronze Spike
E07 Content Placement
CELEBRITY TANTRUM
SAMSUNG AUSTRALIA / SAMSUNG TAB S2
LEO BURNETT SYDNEY AUSTRALIA MINDS EYE London / FILAMENT POST PRODUCTION London UNITED KINGDOM
Bronze Spike
E08 Community Building / Management
PRESERVED MEMORIES
SPC ARDMONA / SPC PACKAGED FRUITS AND VEGETABLES
LEO BURNETT MELBOURNE AUSTRALIA STUDIO PANCHO Melbourne AUSTRALIA
Short List
DADS #SHARETHELOAD
PROCTER & GAMBLE INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
Bronze Spike
E09 Use of Social Data & Insight
THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL / MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AUSTRALIA
Short List
HUNGERITHM
MARS CHOCOLATE AUSTRALIA / SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Gold Spike
OPEN ROAD PROJECT
TOYOTA / TOYOTA I-ROAD
DENTSU INC. Tokyo JAPAN
Bronze Spike
E10 Apps / Tools
REWORD
HEADSPACE / REWORD
LEO BURNETT MELBOURNE AUSTRALIA
Bronze Spike
F01 Branded Games
GUM PLAY
SUNSTAR / GUM PLAY
PARTY Tokyo JAPAN 1-10DRIVE Kyoto / 1-10 DESIGN Kyoto JAPAN
Bronze Spike
TON-TON VOICE SUMO
GERIATRIC HEALTH SERVICES FACILITY HITORIZAWA / REHABILITATION SERVICE
DENTSU INC. Tokyo JAPAN TONGULLMAN OSAKA / TAIYO KIKAKU Tokyo JAPAN
Bronze Spike
G01 Branded Tech Online
GUM PLAY
SUNSTAR / GUM PLAY
PARTY Tokyo JAPAN 1-10DRIVE Kyoto / 1-10 DESIGN Kyoto JAPAN
Short List
MR.SNIFF
LOTTE CO. / ACUO
DENTSU INC. Tokyo JAPAN DASH Tokyo / TOW Tokyo JAPAN
Short List
G02 Branded Tech Offline
INTELLIGENT PARKING CHAIR
NISSAN MOTOR CO. / INTELLIGENT PARKING ASSIST
TBWA\HAKUHODO Tokyo JAPAN TYO INC Tokyo / BIRDMAN Tokyo JAPAN
Gold Spike
REFUNBILITATION CLINIC
GERIATRIC HEALTH SERVICES FACILITY HITORIZAWA / REHABILITATION SERVICE
DENTSU INC. Tokyo JAPAN TONGULLMAN OSAKA / TAIYO KIKAKU Tokyo JAPAN
Bronze Spike
H01 Integrated Multi-Platform Campaign (Online & Offline)
THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL / MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AUSTRALIA
Bronze Spike
LIFE IS ELECTRIC
PANASONIC / PANASONIC
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo / PEN. Tokyo JAPAN
Short List
HUNGERITHM
MARS CHOCOLATE AUSTRALIA / SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Silver Spike
#NOTCOMINGSOON
LOUIS XIII / COGNAC / SPIRIT
FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI CHINA
Bronze Spike
URXXL
SKY TELEVISION NEW ZEALAND / SOHO CHANNEL
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Bronze Spike
OPEN ROAD PROJECT
TOYOTA / TOYOTA I-ROAD
DENTSU INC. Tokyo JAPAN
Short List
DADS #SHARETHELOAD (INTEGRATED)
PROCTER & GAMBLE INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
Gold Spike
MCWHOPPER
BURGER KING / FAST FOOD RESTAURANT
Y&R NZ Auckland NEW ZEALAND FLYING FISH Auckland NEW ZEALAND
Silver Spike