Title Client Product/Service Entrant Company Country Award
A01 Fast Moving Consumer Goods
HUNGERITHM
MARS CHOCOLATE AUSTRALIA / SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA
Gold Spike
PRESERVED MEMORIES
SPC ARDMONA / SPC PACKAGED FRUITS AND VEGETABLES
LEO BURNETT MELBOURNE AUSTRALIA
Short List
DADS #SHARETHELOAD (INTEGRATED)
PROCTER & GAMBLE INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
Bronze Spike
THE SOFTTEST
UNILEVER / COMFORT
OGILVY & MATHER SINGAPORE SINGAPORE
Short List
A02 Durable Consumer Goods
LG CORDZERO CYKING
LG ELECTRONICS / CORDLESS VACUUM CLEANERS
HS AD Seoul SOUTH KOREA
Short List
A03 Cars & Automotive Products & Services
INTELLIGENT PARKING CHAIR
NISSAN MOTOR CO. / INTELLIGENT PARKING ASSIST
TBWA\HAKUHODO Tokyo JAPAN
Grand Prix
TOYOTA BARISTA
TOYOTA MOTOR CORPORATION / TOYOTA HYBRID
ASATSU-DK Tokyo JAPAN
Short List
AUDI R8 BLINK
AUDI AUSTRALIA / AUDI R8
HOLLER SYDNEY AUSTRALIA
Bronze Spike
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
MUSEUM IN THE CLOUD
ALL NIPPON AIRWAYS / IS JAPAN COOL?
ENJIN Tokyo JAPAN
Short List
GIGA SELFIE
TOURISM AUSTRALIA / GIGA SELFIE
TBWA\HAKUHODO Tokyo JAPAN
Silver Spike
A07 Corporate Image & Sponsorship
MUSEUM IN THE CLOUD
ALL NIPPON AIRWAYS / IS JAPAN COOL?
ENJIN Tokyo JAPAN
Bronze Spike
REUNITING MEMORIES FROM 1947
OLX / OLX
LEO BURNETT INDIA Mumbai INDIA
Silver Spike
A08 Charities, Public Health & Safety, Public Awareness Messages
AMNESTY INTERNATIONAL UNBLOCKER
AMNESTY INTERNATIONAL / WORLD DAY AGAINST CYBER CENSORSHIP
COLENSO BBDO Auckland NEW ZEALAND
Silver Spike
REWORD
HEADSPACE / REWORD
LEO BURNETT MELBOURNE AUSTRALIA
Gold Spike
BEAUTY TIPS BY RESHMA
MAKE LOVE NOT SCARS / ACID ATTACK
OGILVY & MATHER MUMBAI INDIA
Silver Spike
B02 Microsites
CAT STREET VIEW
HIROSHIMA PREFECTURE / HIROSHIMA TOURISM
I&S BBDO Tokyo JAPAN
Silver Spike
LIFE IS ELECTRIC
PANASONIC / PANASONIC
DENTSU INC. Tokyo JAPAN
Short List
AUDI R8 BLINK
AUDI AUSTRALIA / AUDI R8
HOLLER SYDNEY AUSTRALIA
Short List
B03 Web Service / App
HUNGERITHM
MARS CHOCOLATE AUSTRALIA / SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA
Bronze Spike
REWORD
HEADSPACE / REWORD
LEO BURNETT MELBOURNE AUSTRALIA
Silver Spike
GIGA SELFIE
TOURISM AUSTRALIA / GIGA SELFIE
TBWA\HAKUHODO Tokyo JAPAN
Bronze Spike
C01 Online Ad
THE HUMAN TEST
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
CELEBRITY TANTRUM
SAMSUNG AUSTRALIA / SAMSUNG TAB S2
LEO BURNETT SYDNEY AUSTRALIA
Silver Spike
D01 Social Video
THE BOAT
McDONALD'S PHILIPPINES / McDONALD'S
LEO BURNETT GROUP MANILA THE PHILIPPINES
Short List
SWIMMING SALMON FILLET
SHIZUOKA BROADCASTING STATION / EDUCATIONAL TV PROGRAM LEARNING ABOUT FISH
I&S BBDO Tokyo JAPAN
Short List
NOODLE CRADLE
KAGAWA PREFECTURE / IMMIGRATION PROMOTION
DENTSU INC. Tokyo JAPAN
Short List
IMPACT
PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA / BONDS
CLEMENGER BBDO MELBOURNE AUSTRALIA
Bronze Spike
SWIM
PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA / BONDS
CLEMENGER BBDO MELBOURNE AUSTRALIA
Bronze Spike
CYCLE
PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA / BONDS
CLEMENGER BBDO MELBOURNE AUSTRALIA
Bronze Spike
NO NEED TO RUSH
ASUSTEK COMPUTER / ZENFONE MAX
SUPERHEROES AMSTERDAM Amsterdam THE NETHERLANDS
Short List
THE BREAK-UP
PATAYA FOOD INDUSTRIES / NAUTILUS TUNA SPREAD
GREYnJ UNITED Bangkok THAILAND
Bronze Spike
DADS #SHARETHELOAD
PROCTER & GAMBLE INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
Gold Spike
ARE YOU PREGNANT?
BOON RAWD BREWERY CO. / B-ING
CJ WORX Bangkok THAILAND
Short List
HELLO
NZ TRANSPORT AGENCY / ROAD SAFETY
CLEMENGER BBDO WELLINGTON NEW ZEALAND
Short List
PAPER PLANE: NO DETAIL TOO SMALL
SINGAPORE AIRLINES / SINGAPORE AIRLINES
DM2 Singapore SINGAPORE
Short List
MARRIAGE MARKET TAKEOVER
SK-II / SKINCARE
FORSMAN & BODENFORS Gothenburg SWEDEN
Silver Spike
MILLENIALS FOR MARCOS
CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACAÑANG (CARMMA) / CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACAÑANG (CARMMA)
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
Bronze Spike
THE STORY OF AN UNBORN CHILD - CHAMKI
HINDUSTAN UNILEVER / HAND WASH
PHD INDIA Mumbai INDIA
Short List
THE ONLY ONE
THE 1 CARD / LOYALTY PROGRAM
YELL ADVERTISING Bangkok THAILAND
Bronze Spike
D02 Interactive Video
AUDI R8 BLINK
AUDI AUSTRALIA / AUDI R8
HOLLER SYDNEY AUSTRALIA
Short List
D03 Webisodes / Series
HUNGRY BOY
NEW ZEALAND POLICE / NEW ZEALAND POLICE
OGILVY NEW ZEALAND Auckland NEW ZEALAND
Short List
COLLAPSED MAN
NEW ZEALAND POLICE / NEW ZEALAND POLICE
OGILVY NEW ZEALAND Auckland NEW ZEALAND
Short List
DRINK DRIVING
NEW ZEALAND POLICE / NEW ZEALAND POLICE
OGILVY NEW ZEALAND Auckland NEW ZEALAND
Short List
THE LAST SIGNAL
BAJAJ AUTOMOBILES / BAJAJ V
LEO BURNETT INDIA Mumbai INDIA
Short List
D04 Other Video
A GIANT'S STORY
AMBUJA / AMBUJA CEMENT
PUBLICIS INDIA Mumbai INDIA
Bronze Spike
BAR-B-Q FULFILL
FOOD PASSION / BAR-B-Q PLAZA
GREYnJ UNITED Bangkok THAILAND
Short List
A KIND DRONE
ENIGMO / BUYMA
DENTSU INC. Tokyo JAPAN
Short List
GOING HOME
HYUNDAI MOTOR GROUP / VEHICLES PRODUCT & VEHICLES SERVICE
PLAYGROUND Seoul SOUTH KOREA
Short List
E02 Social Purpose
AMNESTY INTERNATIONAL UNBLOCKER
AMNESTY INTERNATIONAL / WORLD DAY AGAINST CYBER CENSORSHIP
COLENSO BBDO Auckland NEW ZEALAND
Short List
REWORD
HEADSPACE / REWORD
LEO BURNETT MELBOURNE AUSTRALIA
Silver Spike
DADS #SHARETHELOAD (CASE STUDY)
PROCTER & GAMBLE INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
Silver Spike
REUNITING MEMORIES FROM 1947
OLX / OLX
LEO BURNETT INDIA Mumbai INDIA
Short List
TON-TON VOICE SUMO
GERIATRIC HEALTH SERVICES FACILITY HITORIZAWA / REHABILITATION SERVICE
DENTSU INC. Tokyo JAPAN
Short List
DONATE MY LUNCH
YAYASAN SAHABAT ANAK / CORPORATE SOCIAL RESPONSIBILITY
TCP-TBWA\INDONESIA Jakarta INDONESIA
Bronze Spike
E03 Innovative Use of Social or Community
OPEN ROAD PROJECT
TOYOTA / TOYOTA I-ROAD
DENTSU INC. Tokyo JAPAN
Bronze Spike
QQ ALERT: EVERYONE IS RESCUER
QQ / INSTANT MESSAGING
TENCENT Shenzhen CHINA
Short List
SNAP COUNSELLORS
LOVEDOCTOR.IN / SNAP COUNSELLORS
TBWA\INDIA Mumbai INDIA
Short List
DEAKIN VCE STRESS BREAK
DEAKIN UNIVERSITY / DEAKIN UNIVERSITY
THE ROYALS Surry Hills AUSTRALIA
Bronze Spike
E04 Response / Real-Time Activity
HUNGERITHM
MARS CHOCOLATE AUSTRALIA / SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA
Gold Spike
DATA AUCTION
VIRGIN MOBILE / TELECOMMUNICATIONS
TBWA\SYDNEY AUSTRALIA
Short List
#AIRLINEWAGER
AIR NEW ZEALAND & QANTAS / AIR NEW ZEALAND & QANTAS
HOST SYDNEY Sydney AUSTRALIA
Short List
E05 Influencer / Talent
A GIANT'S STORY
AMBUJA / AMBUJA CEMENT
PUBLICIS INDIA Mumbai INDIA
Bronze Spike
#NOTCOMINGSOON
LOUIS XIII / COGNAC / SPIRIT
FRED & FARID SHANGHAI CHINA
Bronze Spike
NO NEED TO RUSH
ASUSTEK COMPUTER / ZENFONE MAX
SUPERHEROES AMSTERDAM Amsterdam THE NETHERLANDS
Short List
CELEBRITY TANTRUM
SAMSUNG AUSTRALIA / SAMSUNG TAB S2
LEO BURNETT SYDNEY AUSTRALIA
Bronze Spike
E06 Co-Creation & User Generated Content
NAIL BITING FOR RHINOS
WILDAID / WILDAID
OGILVY & MATHER BEIJING CHINA
Bronze Spike
MCWHOPPER
BURGER KING / FAST FOOD RESTAURANT
Y&R NZ Auckland NEW ZEALAND
Bronze Spike
AMATEUR REPLAY
ALLIANZ / INSURANCE
OGILVY & MATHER SINGAPORE SINGAPORE
Bronze Spike
E07 Content Placement
CELEBRITY TANTRUM
SAMSUNG AUSTRALIA / SAMSUNG TAB S2
LEO BURNETT SYDNEY AUSTRALIA
Bronze Spike
E08 Community Building / Management
PRESERVED MEMORIES
SPC ARDMONA / SPC PACKAGED FRUITS AND VEGETABLES
LEO BURNETT MELBOURNE AUSTRALIA
Short List
DADS #SHARETHELOAD
PROCTER & GAMBLE INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
Bronze Spike
E09 Use of Social Data & Insight
THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL / MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE AUSTRALIA
Short List
HUNGERITHM
MARS CHOCOLATE AUSTRALIA / SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA
Gold Spike
OPEN ROAD PROJECT
TOYOTA / TOYOTA I-ROAD
DENTSU INC. Tokyo JAPAN
Bronze Spike
E10 Apps / Tools
REWORD
HEADSPACE / REWORD
LEO BURNETT MELBOURNE AUSTRALIA
Bronze Spike
F01 Branded Games
GUM PLAY
SUNSTAR / GUM PLAY
PARTY Tokyo JAPAN
Bronze Spike
TON-TON VOICE SUMO
GERIATRIC HEALTH SERVICES FACILITY HITORIZAWA / REHABILITATION SERVICE
DENTSU INC. Tokyo JAPAN
Bronze Spike
G01 Branded Tech Online
GUM PLAY
SUNSTAR / GUM PLAY
PARTY Tokyo JAPAN
Short List
MR.SNIFF
LOTTE CO. / ACUO
DENTSU INC. Tokyo JAPAN
Short List
G02 Branded Tech Offline
INTELLIGENT PARKING CHAIR
NISSAN MOTOR CO. / INTELLIGENT PARKING ASSIST
TBWA\HAKUHODO Tokyo JAPAN
Gold Spike
REFUNBILITATION CLINIC
GERIATRIC HEALTH SERVICES FACILITY HITORIZAWA / REHABILITATION SERVICE
DENTSU INC. Tokyo JAPAN
Bronze Spike
H01 Integrated Multi-Platform Campaign (Online & Offline)
THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL / MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE AUSTRALIA
Bronze Spike
LIFE IS ELECTRIC
PANASONIC / PANASONIC
DENTSU INC. Tokyo JAPAN
Short List
HUNGERITHM
MARS CHOCOLATE AUSTRALIA / SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA
Silver Spike
#NOTCOMINGSOON
LOUIS XIII / COGNAC / SPIRIT
FRED & FARID SHANGHAI CHINA
Bronze Spike
URXXL
SKY TELEVISION NEW ZEALAND / SOHO CHANNEL
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Bronze Spike
OPEN ROAD PROJECT
TOYOTA / TOYOTA I-ROAD
DENTSU INC. Tokyo JAPAN
Short List
DADS #SHARETHELOAD (INTEGRATED)
PROCTER & GAMBLE INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
Gold Spike
MCWHOPPER
BURGER KING / FAST FOOD RESTAURANT
Y&R NZ Auckland NEW ZEALAND
Silver Spike