Title Brand Product / Service Entrant Company Location Production Company Location Award
E02 Social Purpose
ARTLOTTO
E. ZOBEL FOUNDATION / E. ZOBEL FOUNDATION
PUBLICIS JIMENEZBASIC Makati City THE PHILIPPINES
D01 Social Video
THE BOAT
McDONALD'S PHILIPPINES / McDONALD'S
LEO BURNETT GROUP MANILA THE PHILIPPINES FILM PABIRKA Makati THE PHILIPPINES
Short List
B02 Microsites
CAT STREET VIEW
HIROSHIMA PREFECTURE / HIROSHIMA TOURISM
I&S BBDO Tokyo JAPAN
Silver Spike
A07 Corporate Image & Sponsorship
ANMUM & DAD
FONTERRA BRANDS (SINGAPORE) / ANMUM
BBDO ASIA Singapore SINGAPORE THE MAKERS Singapore SINGAPORE
H01 Integrated Multi-Platform Campaign (Online & Offline)
ANMUM & DAD
FONTERRA BRANDS (SINGAPORE) / ANMUM
BBDO ASIA Singapore SINGAPORE THE MAKERS Singapore SINGAPORE
E03 Innovative Use of Social or Community
YOU'RE ACCEPTED
MINUS 18 / LBGT YOUTH SUPPORT
GPY&R Melbourne AUSTRALIA
E10 Apps / Tools
YOU'RE ACCEPTED
MINUS 18 / LBGT YOUTH SUPPORT
GPY&R Melbourne AUSTRALIA
A08 Charities, Public Health & Safety, Public Awareness Messages
LETTERS OF GALLIPOLI
LEGACY / CHARITY
GPY&R Melbourne AUSTRALIA FINCH Melbourne AUSTRALIA
E09 Use of Social Data & Insight
THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL / MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AUSTRALIA
Short List
G01 Branded Tech Online
GUM PLAY
SUNSTAR / GUM PLAY
PARTY Tokyo JAPAN 1-10DRIVE Kyoto / 1-10 DESIGN Kyoto JAPAN
Short List
F01 Branded Games
GUM PLAY
SUNSTAR / GUM PLAY
PARTY Tokyo JAPAN 1-10DRIVE Kyoto / 1-10 DESIGN Kyoto JAPAN
Bronze Spike
G02 Branded Tech Offline
TOYOTA FCV PLUS
TOYOTA MOTOR CORPORATION / FCV PLUS
PARTY Tokyo JAPAN 1-10 DESIGN Kyoto / SHIROGUMI Tokyo JAPAN
B01 Websites
GREEN NAME
KIRIN COMPANY / GREEN LABEL
DENTSU INC. Tokyo / PARTY Tokyo JAPAN CAVIAR Tokyo JAPAN
E06 Co-Creation & User Generated Content
NAME IT BURGER CAMPAIGN
McDONALD'S JAPAN / HAMBURGER CHAIN
DENTSU INC. Tokyo / BEACON COMMUNICATIONS Tokyo JAPAN BEACON COMMUNICATIONS Tokyo / GEEK PICTURES Tokyo JAPAN
E01 Social Business
CARE COMMUNICATOR
SPECIAL NURSING HOME FOR THE AGED HOHOEMINOSONO / SPECIAL NURSING HOME HOHOEMINOSONO
DENTSU INC. Tokyo / DENTSU SCIENCEJAM Tokyo JAPAN DENTSU SCIENCEJAM Tokyo / AIZU LABORATORY Fukushima JAPAN
E07 Content Placement
BOREDCAST
DUNLOPILLO (MALAYSIA) SDN. BHD. / DUNLOPILLO
GEOMETRY GLOBAL KUALA LUMPUR Kuala Lumpur MALAYSIA SIXTYMAC PRODUCTION Petaling Jaya MALAYSIA
E05 Influencer / Talent
BECOMING PAPARAZZI
SAMSONITE / SAMSONITE RED
INNOCEAN WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION Seoul / VIXEN STUDIO Seoul SOUTH KOREA
A03 Cars & Automotive Products & Services
LONG LIFE LOVE
SUMITOMO RUBBER INDUSTRIES / DUNLOP
GREAT WORKS Tokyo JAPAN
A01 Fast Moving Consumer Goods
MIRINDA SARSI BEING NERDY IS BEING COOL!
SUNTORY PEPSICO VIETNAM BEVERAGE / MIRINDA SARSI
REDDER ADVERTISING Ho Chi Minh City VIETNAM REDDER ADVERTISING Ho Chi Minh City VIETNAM
E08 Community Building / Management
UNO SOCIAL BARBER
SHISEIDO COMPANY / MENS HAIR STYLING BRAND ”UNO”
PARTY Tokyo / DENTSU INC. Tokyo JAPAN DENTSU CREATIVE X Tokyo JAPAN
D04 Other Video
MA-KE-RU-NA.
L'ORÉAL (THAILAND) / L'ORÉAL MEN EXPERT
TBWA\THAILAND Bangkok THAILAND SHORYUKEN PRODUCTION Bangkok THAILAND
D02 Interactive Video
FLUMPOOL "KAIHOUKU" MUSIC VIDEO
A-SKETCH / FLUMPOOL "KAIHOUKU" MUSIC VIDEO
DENTSU INC. Tokyo JAPAN TAIYO KIKAKU Tokyo JAPAN
A06 Financial Products & Services, Commercial Public Services, Business Products & Services
CASH SCOPE
JAPAN NET BANK / VISA DEBIT CARD
DENTSU INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
MUSEUM IN THE CLOUD
ALL NIPPON AIRWAYS / IS JAPAN COOL?
ENJIN Tokyo JAPAN BIRDMAN Tokyo / KIRAMEKI Tokyo JAPAN
Short List
B03 Web Service / App
HUNGERITHM
MARS CHOCOLATE AUSTRALIA / SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
E04 Response / Real-Time Activity
HUNGERITHM
MARS CHOCOLATE AUSTRALIA / SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Gold Spike
D03 Webisodes / Series
THE SHADE OF MY COLOR DEEP DOWN
NEW BALANCE / 574 SERIES SHOES (FOR YOUNG GENERATIONS)
W Shanghai CHINA QIANXI MEDIA Shanghai CHINA
A02 Durable Consumer Goods
SURFACE IS THE "NOTEBOOK"
MICROSOFT / SURFACE NOTEBOOK
MCCANN WORLDGROUP TAIWAN Taipei CHINESE TAIPEI
A05 Media & Publications
DIRTY SKETCHES
DAILYMIRROR.LK / DAILY MIRROR
PHOENIX OGILVY & MATHER Colombo SRI LANKA
E11 Social Currency & Commerce
OPTUS CONVERSATIONAL VIDEO
OPTUS / OPTUS PREMIER LEAGUE BUNDLE
TWITTER San Francisco AUSTRALIA
D03 Webisodes / Series
HUNGRY BOY
NEW ZEALAND POLICE / NEW ZEALAND POLICE
OGILVY NEW ZEALAND Auckland NEW ZEALAND OGILVY NEW ZEALAND Auckland NEW ZEALAND
Short List
A02 Durable Consumer Goods
BLUE FILM FESTIVAL
SPYKAR / SPYKAR INDIGO COLLECTION
SCARECROW COMMUNICATIONS Mumbai INDIA
A06 Financial Products & Services, Commercial Public Services, Business Products & Services
ED: ANXIETY-BUSTING BANKING
ME BANK / ED: THE ONLINE SCHOOL OF MONEY
WUNDERMAN-BIENALTO Sydney / DICK & JANE QUEENSTOWN AUSTRALIA WUNDERMAN-BIENALTO Sydney / LIMEHOUSE CREATIVE Sydney AUSTRALIA
E04 Response / Real-Time Activity
OVERWATCH IRL
BLIZZARD / OVERWATCH
GEOMETRY GLOBAL KOREA Seoul SOUTH KOREA GEOMETRY GLOBAL KOREA Seoul SOUTH KOREA
A07 Corporate Image & Sponsorship
MUSEUM IN THE CLOUD
ALL NIPPON AIRWAYS / IS JAPAN COOL?
ENJIN Tokyo JAPAN BIRDMAN Tokyo / KIRAMEKI Tokyo JAPAN
Bronze Spike
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
BEST EXCHANGE GIFT FROM HONG KONG
HONG KONG TOURISM BOARD / TOURISM
CATCH AD Taipei CHINESE TAIPEI CATCH AD Taipei CHINESE TAIPEI
E10 Apps / Tools
REWORD
HEADSPACE / REWORD
LEO BURNETT MELBOURNE AUSTRALIA
Bronze Spike
D02 Interactive Video
CLOUD-CODINATED MUSIC VIDEO
MITSUBISHI ELECTRIC CORPORATION / KIRIGAMINE STYLE
HAKUHODO INC. Tokyo JAPAN TAIYO KIKAKU Tokyo / EPOCH Tokyo JAPAN
G02 Branded Tech Offline
LILLY VIRTUAL TREATMENT
ELI LILLY JAPAN / ELI LILLY JAPAN
HAKUHODO I-STUDIO Tokyo JAPAN HAKUHODO I-STUDIO Tokyo JAPAN
A01 Fast Moving Consumer Goods
VOTING COLORS FOR FUN
M&M'S / SNACK
BBDO TAIWAN Taipei CHINESE TAIPEI
B02 Microsites
LIFE IS ELECTRIC
PANASONIC / PANASONIC
DENTSU INC. Tokyo / PEN. Tokyo JAPAN DENTSU INC. Tokyo / PEN. Tokyo JAPAN
Short List
E08 Community Building / Management
CANON INSTAZOOM
CANON SINGAPORE. / CANON POWERSHOT SX60 HS
DENTSU SINGAPORE SINGAPORE CALIBRE PICTURES Singapore / MIRACLE FACTORY Singapore SINGAPORE
D04 Other Video
FROM MONO TO SURROUND SOUND, WITH DOLBY AUDIO
DOLBY / DOLBY SURROUND SOUND
SUPARI STUDIOS Mumbai INDIA SUPARI STUDIOS Mumbai INDIA
E03 Innovative Use of Social or Community
BOREDCAST
DUNLOPILLO (MALAYSIA) SDN. BHD. / DUNLOPILLO
GEOMETRY GLOBAL KUALA LUMPUR Kuala Lumpur MALAYSIA SIXTYMAC PRODUCTION Petaling Jaya MALAYSIA
F01 Branded Games
THE “LOCK" BAND DVD
VAP/MAXIMUM THE HORMONE / DEKA VS DEKA
DENTSU INC. Tokyo JAPAN TAIYO KIKAKU Tokyo / INTEGRAL VISION GRAPHICS Tokyo JAPAN
E01 Social Business
BECOMING PAPARAZZI
SAMSONITE / SAMSONITE RED
INNOCEAN WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION Seoul / VIXEN STUDIO Seoul SOUTH KOREA
E05 Influencer / Talent
THE SIMS. YOU CREATE. YOU CONTROL. YOU RULE.
EA GAMES / THE SIMS 4
ARENA MEDIA AUSTRALIA Sydney AUSTRALIA ARENA MEDIA AUSTRALIA Sydney AUSTRALIA
A03 Cars & Automotive Products & Services
PRIUS! PARTS CHARACTERS
TOYOTA / PRIUS
DENTSU INC. Tokyo JAPAN
B01 Websites
PRIUS! PARTS CHARACTERS
TOYOTA / PRIUS
DENTSU INC. Tokyo JAPAN
E07 Content Placement
PRIUS! PARTS CHARACTERS
TOYOTA / PRIUS
DENTSU INC. Tokyo JAPAN