Spikes Asia 2023

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Title Brand Product / Service	Entrant Company	Location	Production Company	Location	Award
E09 Use of Social Data & Insight
BOREDCAST DUNLOPILLO (MALAYSIA) SDN. BHD. DUNLOPILLO	GEOMETRY GLOBAL KUALA LUMPUR Kuala Lumpur	MALAYSIA	SIXTYMAC PRODUCTION Petaling Jaya	MALAYSIA
UNO SOCIAL BARBER SHISEIDO COMPANY MENS HAIR STYLING BRAND ”UNO”	PARTY Tokyo	JAPAN	DENTSU CREATIVE X Tokyo	JAPAN
KNORR CHINA-A TASTE OF HOME KNORR SEASONING	ISOBAR CHINA GROUP Shanghai	CHINA	ISOBAR CHINA GROUP Shanghai	CHINA
HUNGERITHM MARS CHOCOLATE AUSTRALIA SNICKERS	CLEMENGER BBDO MELBOURNE	AUSTRALIA	CHE PROXIMITY Melbourne	AUSTRALIA	Gold Spike
OPEN ROAD PROJECT TOYOTA TOYOTA I-ROAD	DENTSU INC. Tokyo	JAPAN			Bronze
LITTLE SPARK OF FORCE TO CHANGE THE WORLD TENCENT TENCENT CHARITY PLATFORM	TENCENT Shenzhen	CHINA
QQ ALERT: EVERYONE IS RESCUER QQ INSTANT MESSAGING	TENCENT Shenzhen	CHINA	TENCENT Shenzhen	CHINA
NO CONTENT FOR EVERYONE (CANON PIXMA G-SERIES) CANON THAILAND CANON PIXMA G-SERIES (PRINTER)	CENERGY INNOVATION Bangkok	THAILAND
THE CAMPAIGN AGAINST HAPPINESS SUNTORY HOLDINGS. HOME MADE STYLE (COCKTAIL)	HAKUHODO KETTLE Tokyo	JAPAN	AOI PRO Tokyo	JAPAN
THREE SECONDS THAT REVOLUTIONISED RETAIL TARGET AUSTRALIA TARGET AUSTRALIA	SAPIENTNITRO Southbank, Vic	AUSTRALIA
#TASTETHEFEELING COCA-COLA COCA-COLA	URBAN Sydney	AUSTRALIA	URBAN Sydney RAWKUS Sydney	AUSTRALIA
6 PACK BAND HINDUSTAN UNILEVER BROOKE BOND RED LABEL TEA	MINDSHARE Mumbai	INDIA
INDIA X X	TBWA\DIGITAL ARTS NETWORK Singapore	SINGAPORE	McCANN New Delhi	INDIA
WORDDEBT HEALRWORLD GREEK FINANCIAL CRISIS	GEOMETRY GLOBAL Hong Kong	HONG KONG
REGAINE MIDNIGHT BARBER SHOP REGAINE HAIR TONIC	WWWINS ISOBAR TAIWAN	CHINESE TAIPEI	WWWINS ISOBAR TAIWAN	CHINESE TAIPEI
4 PRICELESS DAYS MASTERCARD FINANCIAL SERVICES	TBWA\DIGITAL ARTS NETWORK Sydney	AUSTRALIA
REUNITING MEMORIES FROM 1947 OLX OLX	LEO BURNETT INDIA Mumbai	INDIA	RED ICE FILMS Mumbai	INDIA
E10 Apps / Tools
YOU'RE ACCEPTED MINUS 18 LBGT YOUTH SUPPORT	GPY&R Melbourne	AUSTRALIA
REWORD HEADSPACE REWORD	LEO BURNETT MELBOURNE	AUSTRALIA			Bronze
THE FRUS-TWEET BURNER KIRIN BREWERY COMPANY NODOGOSHI ALL LIGHT	DENTSU INC. Tokyo	JAPAN	D2C Tokyo SONICJAM Tokyo PICT Tokyo	JAPAN
MAKE YOUR MAD AD OLX OLX	LEO BURNETT INDIA Mumbai	INDIA
E11 Social Currency & Commerce
OPTUS CONVERSATIONAL VIDEO OPTUS OPTUS PREMIER LEAGUE BUNDLE	AMOBEE Sydney	AUSTRALIA
F01 Branded Games
GUM PLAY SUNSTAR GUM PLAY	PARTY Tokyo	JAPAN	1-10DRIVE Kyoto 1-10 DESIGN Kyoto IMG SRC Tokyo S2 FACTORY Tokyo HONEYCOMB LAB. INC. Tokyo SALVO Tokyo QOSMO Tokyo BUFFER RENAISS Tokyo AIIN Tokyo AIIN Tokyo	JAPAN	Bronze
THE “LOCK" BAND DVD VAP/MAXIMUM THE HORMONE DEKA VS DEKA	DENTSU INC. Tokyo	JAPAN	TAIYO KIKAKU Tokyo INTEGRAL VISION GRAPHICS Tokyo MCRAY CORPORATION Tokyo	JAPAN
LILLY VIRTUAL TREATMENT ELI LILLY JAPAN ELI LILLY JAPAN	HAKUHODO I-STUDIO Tokyo	JAPAN	HAKUHODO I-STUDIO Tokyo	JAPAN
THE BIG "OGIRI" FOR JAPAN BURGER KING JAPAN CO. BIG KING	DENTSU Y&R Tokyo	JAPAN	DENTSU Y&R Tokyo	JAPAN
ENTER KNIGHTON LEGO APAC TOYS	LEGO APAC Singapore	SINGAPORE	MEDIAMONKS SINGAPORE Singapore	SINGAPORE
MY INNER SPACE DOUBAN.COM DOUBAN.COM BRANDING	W Shanghai	CHINA	W Shanghai	CHINA
KIDDY CO-PILOT PEUGEOT (NASIM SDN. BHD) PEUGEOT SAFETY	FCB Kuala Lumpur	MALAYSIA	FCB Kuala Lumpur	MALAYSIA
TON-TON VOICE SUMO GERIATRIC HEALTH SERVICES FACILITY HITORIZAWA REHABILITATION SERVICE	DENTSU INC. Tokyo	JAPAN	TONGULLMAN OSAKA TAIYO KIKAKU Tokyo	JAPAN	Bronze
PADDLE POP ULTIMATE CHASE UNILEVER PAKISTAN WALLS PADDLE POP	MINDSHARE PAKISTAN Karachi	PAKISTAN
THE FRUS-TWEET BURNER KIRIN BREWERY COMPANY NODOGOSHI ALL LIGHT	DENTSU INC. Tokyo	JAPAN	D2C Tokyo SONICJAM Tokyo PICT Tokyo	JAPAN
AUDI R8 NEURO RACER, FEEL THE THRILL AUDI AUDI R8	ISOBAR HONG KONG	HONG KONG	ISOBAR HONG KONG	HONG KONG
TAKEOVER HP HP OMEN	FRED & FARID SHANGHAI	CHINA	FRED & FARID SHANGHAI	CHINA
G01 Branded Tech Online
GUM PLAY SUNSTAR GUM PLAY	PARTY Tokyo	JAPAN	1-10DRIVE Kyoto 1-10 DESIGN Kyoto IMG SRC Tokyo S2 FACTORY Tokyo HONEYCOMB LAB. INC. Tokyo SALVO Tokyo QOSMO Tokyo BUFFER RENAISS Tokyo AIIN Tokyo AIIN Tokyo	JAPAN	Short List
1 PIXEL WORLD –A COLOR TELLS- PANTONE CORPORATE BRAND	DENTSU INC. Tokyo	JAPAN
MR.SNIFF LOTTE CO. ACUO	DENTSU INC. Tokyo	JAPAN	DASH Tokyo TOW Tokyo	JAPAN	Short List
PEGGY UNILIVER OMO, PEGGY PEG	J. WALTER THOMPSON Sydney	AUSTRALIA	J. WALTER THOMPSON Sydney	AUSTRALIA
EBAY AUSTRALIA VIRTUAL REALITY DEPARTMENT STORE EBAY EBAY	TRAFFIK Sydney	AUSTRALIA	TRAFFIK Sydney	AUSTRALIA
MEMORIES FOR LIFE HDFC LIFE FINANCIAL SERVICES - LIFE INSURANCE	LEO BURNETT INDIA Mumbai	INDIA
MILO CHAMPIONS BAND AND APP NESTLÉ PHILIPPINES MILO	OGILVYONE WORLDWIDE Manila	THE PHILIPPINES	OGILVY & MATHER VIETNAM Ho Chi Minh City	VIETNAM
A.I. VS. HUMAN CREATIVE BATTLE MONDELÉZ JAPAN CLORETS MINT TAB	MONDELEZ INTERNATIONAL Tokyo	JAPAN	AOI PRO. Tokyo KAYAC Kanagawa	JAPAN
GIGA SELFIE TOURISM AUSTRALIA GIGA SELFIE	TBWA\HAKUHODO Tokyo	JAPAN	AOI PRO Tokyo AID-DCC Osaka	JAPAN
GULULU - PET IN A BOTTLE BOWHEAD TECHNOLOGY GULULU	CHEIL Beijing	CHINA
G02 Branded Tech Offline
TOYOTA FCV PLUS TOYOTA MOTOR CORPORATION FCV PLUS	PARTY Tokyo	JAPAN	1-10 DESIGN Kyoto SHIROGUMI Tokyo	JAPAN
LILLY VIRTUAL TREATMENT ELI LILLY JAPAN ELI LILLY JAPAN	HAKUHODO I-STUDIO Tokyo	JAPAN	HAKUHODO I-STUDIO Tokyo	JAPAN
EXPERIMENTAL EXPERIENCE IBM JAPAN SOFTLAYER	1-10HOLDINGS KYOTO	JAPAN	1-10HOLDINGS KYOTO	JAPAN
COKE PHOENIX COCA-COLA NON-BEVERAGES	ISOBAR CHINA GROUP Shanghai	CHINA	ISOBAR CHINA GROUP Shanghai	CHINA
THE BOYS PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA BONDS	CLEMENGER BBDO MELBOURNE	AUSTRALIA	GUILTY CONTENT Melbourne	AUSTRALIA
HISTORY COMES ALIVE INTEL INTEL REALSENSE	J. WALTER THOMPSON BEIJING	CHINA

E09 Use of Social Data & Insight
BOREDCAST
DUNLOPILLO (MALAYSIA) SDN. BHD. / DUNLOPILLO

GEOMETRY GLOBAL KUALA LUMPUR Kuala Lumpur

MALAYSIA

SIXTYMAC PRODUCTION
Petaling Jaya

MALAYSIA
UNO SOCIAL BARBER
SHISEIDO COMPANY / MENS HAIR STYLING BRAND ”UNO”

PARTY Tokyo

JAPAN

DENTSU CREATIVE X
Tokyo

JAPAN
KNORR CHINA-A TASTE OF HOME
KNORR / SEASONING

ISOBAR CHINA GROUP Shanghai

CHINA

ISOBAR CHINA GROUP
Shanghai

CHINA
HUNGERITHM
MARS CHOCOLATE AUSTRALIA / SNICKERS

CLEMENGER BBDO MELBOURNE

AUSTRALIA

CHE PROXIMITY
Melbourne

AUSTRALIA

Gold Spike
OPEN ROAD PROJECT
TOYOTA / TOYOTA I-ROAD

DENTSU INC. Tokyo

JAPAN

Bronze
LITTLE SPARK OF FORCE TO CHANGE THE WORLD
TENCENT / TENCENT CHARITY PLATFORM

TENCENT Shenzhen

CHINA
QQ ALERT: EVERYONE IS RESCUER
QQ / INSTANT MESSAGING

TENCENT Shenzhen

CHINA

TENCENT
Shenzhen

CHINA
NO CONTENT FOR EVERYONE (CANON PIXMA G-SERIES)
CANON THAILAND / CANON PIXMA G-SERIES (PRINTER)

CENERGY INNOVATION Bangkok

THAILAND
THE CAMPAIGN AGAINST HAPPINESS
SUNTORY HOLDINGS. / HOME MADE STYLE (COCKTAIL)

HAKUHODO KETTLE Tokyo

JAPAN

AOI PRO
Tokyo

JAPAN
THREE SECONDS THAT REVOLUTIONISED RETAIL
TARGET AUSTRALIA / TARGET AUSTRALIA

SAPIENTNITRO Southbank, Vic

AUSTRALIA
#TASTETHEFEELING
COCA-COLA / COCA-COLA

URBAN Sydney

AUSTRALIA

URBAN
Sydney
RAWKUS
Sydney

AUSTRALIA
6 PACK BAND
HINDUSTAN UNILEVER / BROOKE BOND RED LABEL TEA

MINDSHARE Mumbai

INDIA
INDIA
X / X

TBWA\DIGITAL ARTS NETWORK Singapore

SINGAPORE

McCANN
New Delhi

INDIA
WORDDEBT
HEALRWORLD / GREEK FINANCIAL CRISIS

GEOMETRY GLOBAL Hong Kong

HONG KONG
REGAINE MIDNIGHT BARBER SHOP
REGAINE / HAIR TONIC

WWWINS ISOBAR TAIWAN

CHINESE TAIPEI

WWWINS ISOBAR TAIWAN

CHINESE TAIPEI
4 PRICELESS DAYS
MASTERCARD / FINANCIAL SERVICES

TBWA\DIGITAL ARTS NETWORK Sydney

AUSTRALIA
REUNITING MEMORIES FROM 1947
OLX / OLX

LEO BURNETT INDIA Mumbai

INDIA

RED ICE FILMS
Mumbai

INDIA

E11 Social Currency & Commerce
OPTUS CONVERSATIONAL VIDEO
OPTUS / OPTUS PREMIER LEAGUE BUNDLE

AMOBEE Sydney

AUSTRALIA