Title | SWIMMING SALMON FILLET |
Brand | SHIZUOKA BROADCASTING STATION |
Product / Service | EDUCATIONAL TV PROGRAM LEARNING ABOUT FISH |
Category | D01. Social Video |
Entrant | I&S BBDO Tokyo, JAPAN |
Idea Creation | I&S BBDO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Masaki Honda | BBDO Japan | Executive Creative Director |
Tatsuro Kumaki | I&S BBDO inc. | Planner |
Yoshiyuki Kaneko | I&S BBDO inc. | Art Director |
Yoshihisa Ogata | I&S BBDO inc. | Executive Creative Director |
Risa Taoka | I&S BBDO inc. | Planner |
Reiji Tachibana | Niban Kobo | Producer |
Yuji Shikii | Niban Kobo | Production Manager |
Shingo Hashimoto | Freelance | Director |
Seitaro Namba | Freelance | Cameraman |
We made a robotic salmon fillet made of four tiny, rubber - covered motors which reproduced the delicate movements of a fish. With the help of an aquarium, we conducted a social experiment and released a film.
We made a robotic salmon fillet made of four tiny, rubber - covered motors which reproduced the delicate movements of a fish. With the help of an aquarium, we conducted a social experiment and released a film.
Over 400,000 views in a week $400,000 free media exposure with only $800 production cost, 50 times ROI Succeeded in getting attention for the program. Viewer rate rose by 10%
We made a robotic salmon fillet made of four tiny, rubber - covered motors which reproduced the delicate movements of a fish. With the help of an aquarium, we conducted a social experiment and released a film.