The Campaign

To begin with, we created an identity for Olay Wall - the first of its kind online platform wherein women can read and post reviews, find the right products to suit their skin. It can also be used in various platforms like TV ad, Print Ad and other media channels to drive traffic. This idea combines a chat bubble with the silhouette of a women, using negative space. The idea being how various women can connect, communicate and share reviews using the Olay Wall. The main platform providing in-depth reviews for Olay products, sorted by boutique-type, and other tools such as a product finder that suggests products based on five questions. Using complexed algorithms, we developed a tool on the site offers customized beauty solutions by throwing up suggestions on the basis of personal beauty requirements, individual beauty habits, and age and skin type. The result was a beautiful, modern, easy-to-use and

Creative Execution

Olay Wall – The User Interface and Experience The UI/UX was designed to be simple, fun and friendly. The review cards appeared as moving tiles ‘popping up’ in sync with interaction. Little, thoughtful elements of interactivity sustained visitors’ interests while significantly enriching the complete experience. • Tablet Application for Beauty Advisors. (200 tablets were distributed) Based on our experience and various other studies, we developed an android application was developed for Beauty Advisors to leverage the wall as a tool to convince shoppers as well as help them to find the right product for their skin. The application is currently being used by 200 Beauty advisors across Philippines. • Interactive Digital Touch Screens at Malls (3 digital touchscreens) Touchscreens were placed in Flagship Stores in malls that drive awareness and offer opportune interactions. Starting from the application, Unit Design, Production to deployment, we provided end-to-end support to the client.

Result Period: 1st Oct to 31st Jan • Website Result: Without having much budget to spend on media, the site generated 70000+ page views in less than 3 months with 23,000+ users accessing the site. Even though the site and campaign was launched in Philippines, we received traffic from various other countries such as Saudi Arabia, United States and so on. Consumers in other regions are finding it a useful platform. Tablet Application Results: Sales Consultant Using Olay Wall Application : 200 Incremental Conversion per Consultant: 60 Customer Life Time Value: 30 Value in Sales: 360,000$ Assumption: Assuming incr. 1 per day; 60 working days

In the world of beauty, real women advocacy is the most compelling sales tool. And in today’s world, reviews are the best form of advocacy. We used this insight to inspire us towards an idea. We looked at other review platforms in different industries – Yelp (115 million Monthly Visits), Trivago, Trip Advisors (260 million monthly visits, 200 million reviews) – websites that have become destinations in their respective fields. Target audience: Female, 18-55, Digital Consumer We looked at two broad categories of women for this project: • Those who have a product/products in mind but require further research to help them make the right decision. • Those who don’t know about the product they want. This group of women use the website’s in-built tools to answer a set of questions based on which Olay Wall suggests them a product/range of products to suit their skin type/skin problem etc.