THE ONLY ONE

Bronze Spike
TitleTHE ONLY ONE
BrandTHE 1 CARD
Product / ServiceLOYALTY PROGRAM
CategoryD01. Social Video
EntrantYELL ADVERTISING Bangkok, THAILAND
Idea Creation YELL ADVERTISING Bangkok, THAILAND
Production YELL ADVERTISING Bangkok, THAILAND

Credits

Name Company Position
Piya Lertvanasirikul Yell Advertising Associate Creative Director
Peeradon Kongphakdee Yell Advertising Art Director
Pannida Intanapichit Yell Advertising Account Manager
Piyawan Arulvichitskul Yell Advertising Account Executive
Chutikan Panto Yell Advertising Copywriter
Wanaporn Srisup Yell Advertising Social Media Specialist
Dissara Udomdej Yell Advertising Strategic Planning Director
Rath Saadying Yell Advertising Digital Strategic Planner
Pichayanin Hanpanich Yell Advertising Art Director

The Campaign

The idea : People are most longing for one another when they are apart The Only One is the powerful insight We want to make people think...don't wait to tell your feeling to your "The One"

Creative Execution

Step1: Creating The Only One short film focusing on brand awareness and maximum word of mouth Step2: Synchronizing The One Card user database to the viewers Step3 Using re-marketing strategy to deliver promotion that fit to selective target group

The Results : 1. The number of viewers increasing visit rate up to 300% on the first day released. 2. The short film view rate reach 5 million within the first night and the double to 10 millions view in the following week As a result, this strategy bring The One Card to accomplished their goals of the card point redemption

With The Only One concept we utilize the one card user database and this human experience compose the most powerful message to them

Links

Social Media URL