Title | A WORLD YOU CAN BUY |
Brand | YIHAODIAN(YHD) |
Product / Service | YHD.COM |
Category | E02. Social Purpose |
Entrant | BLUEFOCUS DIGITAL MARKETING AGENCY Beijing, CHINA |
Idea Creation | BLUEFOCUS DIGITAL MARKETING AGENCY Beijing, CHINA |
Media | BLUEFOCUS DIGITAL MARKETING AGENCY Beijing, CHINA |
PR | BLUEFOCUS DIGITAL MARKETING AGENCY Beijing, CHINA |
Name | Company | Position |
---|---|---|
Chao Liu | BlueFocus Digital | Account Director |
Dandan Li | BlueFocus Digital | Senior Account Manager |
Wei Wei | BlueFocus Digital | Account Manager |
Chen Cao | BlueFocus Digital | Senior Account Executive |
Alex Phung | BlueFocus Digital | Vice President & Chief Creative Officer |
Through the big idea “Buy the whole world”, YHD.COM demonstrates its financial strength to Chinese people.
In the 8th anniversary of establishment, YHD.COM bought the billboard-size screen advertisement in New York Times Square, Tokyo Shibuya, Seoul Gwanghwamun, Beijing Pangu Tower and Shanghai Citi Tower from July 7th to July 13th with the slogan “We bring the world to you”, which effectively interacted with over ten millions people around the globe on the social media such as Wechat and Weibo.
By hot topic, Weibo tweets, Wechat and media release, this campaign has covered more than 49 million people with an online exposure that is over 23 million people.
For those who go on a worldwide shopping spree, YHD have shown the world through the advertisements in flourishing district that all of your consuming needs for buying imported goods can be satisfied in YHD.COM only by one click.
Social Media URL | Social Media URL | Social Media URL | Supporting Webpage | Supporting Webpage