Title | LG CORDZERO CYKING |
Brand | LG ELECTRONICS |
Product / Service | CORDLESS VACUUM CLEANERS |
Category | A02. Durable Consumer Goods |
Entrant | HS AD Seoul, SOUTH KOREA |
Idea Creation | HS AD Seoul, SOUTH KOREA |
Production | PIXEL Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Yoo Ran Woo | HS Ad | Executive Creative Director |
Sung Taek Yoo | HS Ad | Account Manager |
Yun Ina Park | HS Ad | Account Manager |
Chae Kyung Kim | HS Ad | Account Executive |
Sun Bin Woo | HS Ad | Account Executive |
Myeong Joong Kim | Pixel | Creative Director |
Chang Jae Lee | Pixel | Copywriter |
- Cyking’s extreme challenge to climb a skyscraper with its reliance on suction power. - Sierra Blair-Coyle, the 2016 US Extreme Climbing Champion, recruited as Cyking’s competitor in the challenge.
- Confirming its limitations of suction power through an internal rigorous test. - Developing suction plates as special equipment to which a human can hold on. - Operation of a preliminary test with Sierra Blair-Coyle. - Finally climbing a 139.9m-high skyscraper.
- Recording 22,332,715 online views. - Over 90,000 people participating in the event. - Continual increase of the volume of keyword searches and clicks. (exposed on average 9,028 times per day) - Going viral in over 200 news articles and 30 online communities. (Adweek, Business Insider, SBS News, and many social network communities) - Spreading of positive online buzz among customers about Cyking’s suction power.
- Cyking proved to have the strongest suction power among cordless vacuum cleaners. - Emphasis on Cyking’s strong cordless suction power will eliminate existing perceptions of cordless vacuum cleaners.