DRAW YOUR BIG PICTURE
| Title | DRAW YOUR BIG PICTURE |
| Brand | ITOCHU PROPERTY DEVELOPMENT |
| Product / Service | SERVICE |
| Category | D04. Other Video |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Production | TOW Tokyo, JAPAN |
| Production 2 | OCTAVE NIBAN-KOBO PRODUCTIONS Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| Akio Morita | DENTSU.INC | Creative Director |
| Katsunori Yasuhara | DENTSU.INC | Communication Planner |
| Kota Tanijiri | DENTSU.INC | Account Executive |
| Akihito Abe | TOW.co.ltd | Creative Director |
| Yusuke Fukushima | TOW.co.ltd | Producer |
| Yoji Nakamura | TOW.co.ltd | Associate Producer |
| Daisuke Sugyo | NIBAN-KOBO Productions Corp. | Producer |
| Kazuaki Ohuchi | NIBAN-KOBO Productions Corp. | Producer |
| Souhei Tsukahara | NIBAN-KOBO Productions Corp. | Production Manager |
| Wakana Shibata | NIBAN-KOBO Productions Corp. | Production Manager |
| Daisuke Hashimoto | freelance | Director |
| Daiki Yatabe | freelance | Cameraman |
| Koji Yamamoto | freelance | Lighting |
| Masami Okada | Koto Production Inc. | Production Design |
| Chinatsu Hori | Koto Production Inc. | Production Design |
| Chikako Nagai | freelance | Production Design |
| Syuji Komori | ACTIVE CINE CLUB CO., LTD. | Editor |
| Saaya Yamaguchi | ACTIVE CINE CLUB CO., LTD. | Editor |
| Yuichi Ishida | Yamaha Music Publishing, Inc. | Music |
The Campaign
Creation of the world’s first brand visual using 3D pen.
Creative Execution
Focusing on the characteristic of 3D pen that realizes three-dimensional drawing in the air, we have created the online visual of drawing condo and residents’ enjoyable life freely in the air. Also a trompe-l’oeil art was used to enlighten the enjoyment of creating condo with three-dimensional viewpoints.
Total 3 million views on Facebook/YouTube Total 121 articles are copied on web
CREVIA, with the profession of “People should enjoy their house as much more as they like” created an online visual to communicate the message of “Condos can be more amusing.”