MILLENIALS FOR MARCOS
| Title | MILLENIALS FOR MARCOS |
| Brand | CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACAÑANG (CARMMA) |
| Product / Service | CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACAÑANG (CARMMA) |
| Category | E01. Social Business |
| Entrant | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Idea Creation | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Media | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| PR | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Production | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
Credits
| Name | Company | Position |
|---|---|---|
| Melvin M. Mangada | TBWA\SANTIAGO MANGADA PUNO | Chief Creative Officer |
| Joey David- Tiempo | TBWA\SANTIAGO MANGADA PUNO | Executive Creative Director |
| Chino jayme | TBWA\SANTIAGO MANGADA PUNO | Creative Director |
| Ram Mendoza | TBWA\SANTIAGO MANGADA PUNO | Associate Creative Director\Writer |
| Ryan Rubillar | TBWA\SANTIAGO MANGADA PUNO | Associate Creative Director |
| Nolan Fabular | TBWA\SANTIAGO MANGADA PUNO | Associate Creative Director\Art Director |
| Miele Dungo | TBWA\SANTIAGO MANGADA PUNO | Account Manager |
| Sunny Lucero\Cheese Bagnes\Denise Jose | TBWA\SANTIAGO MANGADA PUNO | Agency Producers |
Brief Explanation
We interviewed millennials - the biggest voting block in the country - about what they thought about the Matial Law era and the Marcoses. Their responses reflected why Ferdinand Marcos Jr. was currently leading the vice presidential polls for the 2016 Philippine elections – most millennials believe the Martial Law years of the Marcoses to be the golden age of the Philippines. Their interviewers then introduced themselves and revealed that they were Martial Law survivors while recounting the horrible experiences of their unjust imprisonment, torture, and rape during the Martial Law years of the Marcoses.