Title | GOING HOME |
Brand | HYUNDAI MOTOR GROUP |
Product / Service | VEHICLES PRODUCT & VEHICLES SERVICE |
Category | D04. Other Video |
Entrant | PLAYGROUND Seoul, SOUTH KOREA |
Idea Creation | PLAYGROUND Seoul, SOUTH KOREA |
PR | PLAYGROUND Seoul, SOUTH KOREA |
Production | AFRICA PICTURES Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Tomas Hong-Tack Kim | Inter Playground | Chief Creative Officer |
Jin Shin | Inter Playground | Creative Director |
Jin-Hee Ahn | Inter Playground | Copywriter |
Min-Sung Kim | Inter Playground | Creative Team |
Ji-Yeon Kim | Inter Playground | Creative Team |
JI-HYUN LIM | Inter Playground | Creative Team |
A-RAN CHO | Inter Playground | Designer |
JUN-HYEON PARK | Inter Playground | Content STRATEGIST |
MIN KIM | Inter Playground | Agency Producer |
CHUL KIM | AFRICA PICTURES | DIRECTOR |
JUNG-HO LIM | AFRICA PICTURES | DIRECTOR |
TAEK-JUN SONG | AFRICA PICTURES | DIRECTOR |
JONG-WAN PARK | AFRICA PICTURES | pRODUCER |
TAE-BONG CHOI | AFRICA PICTURES | DIRECTOR |
BYUNG-HWAN AN | AFRICA PICTURES | TECHNICAL PRODUCER |
CHUL-YOUNG OH | POST ISLAND | Editor |
HAK-MIN NOH | POST ISLAND | Editor |
HYUN-JUN SEO | POST ISLAND | Editor |
DONG-HYEOK SEO | FLIPEVLE | DIGITAL ARTIST |
YOUNG-BUM JIN | SEOUL VISION | Sound Design Arrangement |
CHEOL-WOONG KIM | FREELANCE | MUSIC & SOUND |
JEMMA SHIN | FREELANCE | CREATIVE TEAM |
“Going Home”: Since driving into North Korea would be physically impossible, Hyundai set out to deliver the next best thing. The process was not without unique challenges. To start, when Hyundai used the VWorld Spatial Information Open Platform to locate Kim’s hometown, they found that it no longer exists. So, after interviewing Kim for two months, Hyundai commissioned artists to draw every detail of his riverfront village, down to the wild flowers blooming in his front yard. Armed with these illustrations and utilizing VWorld’s geographic information, Hyundai was able to transform a two-dimensional bird’s-eye-view of North Korea into a 3D human’s-eye view. With this lifelike, 3D world now fully rendered, Hyundai used its own Human Machine Interface Simulation Technology to create a realistic driving experience, enabling Kim to embark on a digital visit to his hometown.
The process was not without unique challenges. To start, when Hyundai used the VWorld Spatial Information Open Platform to locate Kim’s hometown, they found that it no longer exists. So, after interviewing Kim for two months, Hyundai commissioned artists to draw every detail of his riverfront village, down to the wild flowers blooming in his front yard. Armed with these illustrations and utilizing VWorld’s geographic information, Hyundai was able to transform a two-dimensional bird’s-eye-view of North Korea into a 3D human’s-eye view. With this lifelike, 3D world now fully rendered, Hyundai used its own Human Machine Interface Simulation Technology to create a realistic driving experience, enabling Kim to embark on a digital visit to his hometown.
The heartwarming “Going Home” video aired on seven prime time news programs in South Korea and struck a chord worldwide, garnering close to 12 million total views and generating warm comments from around the globe.
8 million who were displaced during the Korean War are currently residing in South Korea. In 2015, only 51% of them are still alive and 81.4% of them are over 70. Their hope is nothing but going home before they pass away. So, the unification is not only a dream, but a mission. However, there is widespread apathy and ignorance of unification especially among young generation.65.3% of them think it is unnecessary. For the unification of Korea, emotional bonding is needed before physical bonding.