TOKYOITE - AMEZAIKU CRAFTSMAN
| Title | TOKYOITE - AMEZAIKU CRAFTSMAN |
| Brand | TOKYO METROPOLIS |
| Product / Service | VIDEO CAMPAIGN SERIES |
| Category | D03. Webisodes / Series |
| Entrant | HAKUHODO I-STUDIO Tokyo, JAPAN |
| Idea Creation | HAKUHODO I-STUDIO Tokyo, JAPAN |
| Production | HAKUHODO I-STUDIO Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| Kazufumi Nagai | HAKUHODO DESIGN, Inc. | Creative Director |
| Kzunari Fujii | Tambourine Inc. | Creative Director |
| Katsuhiko Sano | HAKUHODO i-studio Inc. | Creative Director |
| Shunsaku Yoshioka | HAKUHODO i-studio Inc. | Producer |
| Hiroyuki Inose | Paradise Cafe inc. | Producer |
| Takashi Koyama | Paradise Cafe inc. | Director |
| Jin Ito | Paradise Cafe inc. | Director of photography |
| Kei Murata | Paradise Cafe inc. | Production Manager |
| Yuling Tsao | HAKUHODO i-studio Inc. | Web Director |
| Hitomi Sato | HAKUHODO i-studio Inc. | Web Designer |
| Toshiya Suzuki | HAKUHODO i-studio Inc. | Web Enginner |
| Hiroyuki Kiriyama | 1991 Inc. | Sound Operator |
| Shotaro Tsurumaru | otoco Inc. | Music Producer |
| Eiji Tanaka | HAKUHODO Inc. | Account Executive |
| Sho Ootsu | HAKUHODO Inc. | Account Executive |
| Shunsuke Araki | HAKUHODO Inc. | Account Executive |
| Yumiko Watanabe | HAKUHODO Inc. | Account Executive |
The Campaign
Tokyo's attractiveness is created by a variety of people who lives there.
Creative Execution
To publish Tokyo's attractiveness toward Tokyo citizens and foreign countries, we introduce the 80 unique individuals who shape the Tokyo's attractiveness in the documentary videos throughout the year. (Currently 19 people introduced).
The video is shared by the friend of the interviewee and their organization, and this contributes to establishing the stable Tokyo brand and raise its awareness.
Make people live in Tokyo recognize the unique attractiveness of Tokyo and aware of those charm points are generated by them with confidence to establish a solid Tokyo brand image. And encourage them to spread this idea to their surrounding peoples.