The Campaign

Creative idea initiated from the current situation where football fans are unhappy about ticket price increase and clubs' attitude towards fans. Therefore key idea was to highlight importance of football fans who truly have waited for Euro 2016 tournament. A boy who loves football and desperately wants to watch live EURO 2016 matches, saves up money to buy tickets. To earn money, he helps out his parents and neighbours with small household works. However, he could not buy the ticket and the boy gets depressed. His parents found out and bring the boy to Hyundai Fan Park where everyone can watch live match on giant screen

Creative Execution

Main channel is youtube and separately created microsite provided additional consumer engagements.

Result A substantial increase in brand awarness and more positive brand preference from fans. Youtube : 34,190,050 view counts

"Real Fans First" slogan was created to establish Hyundai's brand image of being genuine supporter for football fans.