WHAT'S ON CITY OF SYDNEY
| Title | WHAT'S ON CITY OF SYDNEY |
| Brand | CITY OF SYDNEY |
| Product / Service | EVENTS |
| Category | B01. Websites |
| Entrant | FRANK DIGITAL Glebe, AUSTRALIA |
| Idea Creation | FRANK DIGITAL Glebe, AUSTRALIA |
| Production | FRANK DIGITAL Glebe, AUSTRALIA |
Credits
| Name | Company | Position |
|---|---|---|
| Ana Jesus | Frank Digital | Design Director |
| Matt Smartt | Frank Digital | Senior Designer |
| Yoann Gobert | Frank Digital | Technical Director |
| Jj Han | Frank Digital | Technical Lead |
| Matt Barbelli | Frank Digital | Creative Director |
| Alex Moyse | Frank Digital | Digital Director |
The Campaign
The new site features both a grid-style and map-view user interface, with advanced search capabilities and an integrated content management system. Using a bespoke API framework to serve content, the website is secure and responsive across all platforms and devices.
Creative Execution
The website had PR and a 4 week outdoor campaign driving traffic to it.
Average Unique Users p/month 111,324 Average Session Time 2 minutes and 40 seconds Page Views p/session 3.57
The new "What’s On" website needed to prioritise ease of use for users, event submitters and administrators, and enable content to be syndicated across diverse digital touch points.