Title | HANDOG |
Brand | McDONALD'S PHILIPPINES |
Product / Service | McDONALD'S |
Category | E02. Social Purpose |
Entrant | LEO BURNETT GROUP MANILA, THE PHILIPPINES |
Idea Creation | LEO BURNETT GROUP MANILA, THE PHILIPPINES |
Production | PABRIKA Makati City, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Raoul Panes | Leo Burnett Group Manila | Chief Creative Officer |
Dante Dizon | Leo Burnett Group Manila | Creative Director |
Momon Villanueva | Leo Burnett Group Manila | Art Director |
LA Yamsuan | Leo Burnett Group Manila | Copywriter |
Donny Dingcong | Leo Burnett Group Manila | AVP-Account Management Director |
Judy Buenviaje Medina | Leo Burnett Group Manila | Group Account Director |
Maik Alturas | Leo Burnett Group Manila | Account Director |
Andy Rivera | Leo Burnett Group Manila | Account Executive |
Joy Santos | Leo Burnett Group Manila | Planning Director |
Dino Cabrera | Leo Burnett Group Manila | Chief Digital Director |
Maui Drillon | Leo Burnett Group Manila | Digital copywriter |
Pao Roa | Leo Burnett Group Manila | Senior Art Director |
We created a film that is in praise of parents for all the hard work they do each day for their children. For their unconditional love and care. The soundtrack revives a classic Filipino song entitled ‘Handog’ (Offering) which was originally a tribute by famous Filipino singer Florante to his loyal fans. This film now immortalizes the iconic song through the voices of children–and is thus heard as an expression of gratitude for their parents.
The soundtrack revives a classic Filipino song entitled ‘Handog’ (Offering) which was originally a tribute by a singer to his loyal fans. It was sung by “Florante”, a famous Filipino singer in the 80s and 90s. This film immortalizes an iconic song through the voices of children expressing their gratitude for their parents as we see touching everyday moments. The spot served as a simple gesture of thanks for all parents, perfectly timed during the holiday season. The film was released on TV and simultaneously on social media to create more buzz.
Sentiment around the campaign was over 99% positive, where mentions were filled with love and appreciation. Viewers reminisced about their childhood and shared their own special memories with their parents. Just within the first week of airing, the spot generated over 373,000 interactions on Facebook and sparked over 3,800 mentions that reached a potential audience of over 15 million people.
Perfectly timed during the holiday season, McDonald’s Philippines wanted to create a film that would warm the hearts of Filipinos, especially parents working overseas who only come home during the holidays to spend time with the families.