The Campaign

We created a film that is in praise of parents for all the hard work they do each day for their children. For their unconditional love and care. The soundtrack revives a classic Filipino song entitled ‘Handog’ (Offering) which was originally a tribute by famous Filipino singer Florante to his loyal fans. This film now immortalizes the iconic song through the voices of children–and is thus heard as an expression of gratitude for their parents.

Creative Execution

The soundtrack revives a classic Filipino song entitled ‘Handog’ (Offering) which was originally a tribute by a singer to his loyal fans. It was sung by “Florante”, a famous Filipino singer in the 80s and 90s. This film immortalizes an iconic song through the voices of children expressing their gratitude for their parents as we see touching everyday moments. The spot served as a simple gesture of thanks for all parents, perfectly timed during the holiday season. The film was released on TV and simultaneously on social media to create more buzz.

Sentiment around the campaign was over 99% positive, where mentions were filled with love and appreciation. Viewers reminisced about their childhood and shared their own special memories with their parents. Just within the first week of airing, the spot generated over 373,000 interactions on Facebook and sparked over 3,800 mentions that reached a potential audience of over 15 million people.

Perfectly timed during the holiday season, McDonald’s Philippines wanted to create a film that would warm the hearts of Filipinos, especially parents working overseas who only come home during the holidays to spend time with the families.