The Campaign

- All current trends point towards a vertical scroll, especially for device agnostic sites, to reduce bounce rates. Relevant content was segregated and the links were vastly reduced with sections culled out basis our varied audience. - We restructured the content and kept it crisp and concise. The website navigation was designed to make it more user friendly with one touch access links. - In keeping with Wipro’s code of ethics, the website was made transparent with the hiring process, growth opportunities and requirements upfront - The number of vacancies in different businesses are visible directly on the homepage itself. - Furthermore as part of Phase 2 (currently being initiated) an applicant will also be able to track his resume and see its status. - Easy access floating banners on the left were created for job search + sharing the resume social media connectivity are other highlights.

Creative Execution

- Usage of iconography, infographics and statistical graphics was seamlessly woven in with textual information to break copy heavy pages and make it more readable and interesting. - A highly advanced job search was integrated into the system that allowed people to select jobs basis experience, expertise, location and more. In fact this Intelligent job search functionality was embedded through the site. - Since Wipro has multiple verticals from BPS to Consulting, each vertical was explained at length (WHO WE ARE) - An entirely new section was created for a key TG – CAMPUS. - Internship has also been included as part of the campus page. - Other key features include video testimonials, a visual walk through of the hiring process, and a help centre. - The website was coded HTML5 and CSS3 in a responsive state to accommodate different user access via tablets, mobiles and browsers.

The website was launched in August 2015 and in a span of just 5 months we received over 70,000 resumes. There was also a very good hike on page views with visitors spending approximately 00:03:35 on the site while earlier it was never more than 1.5 mins to 1.75mins. Since the launch, our global traffic has seen spikes and visitors from UAE, Singapore and Germany have increased significantly. The visits to our website since launch has been 384,268 with new visitors being 271,729 till early Jan 2016.

Many people regard Web Design as the art of making a website look good. However good design is about both form and function. Our strategy focused on going beyond just eye-grabbing designs and engaging copy. Instead, we put ourselves in the shoes of the target audience who would visit the site - right from a first-jobber or a fresher from college to a seasoned veteran. This helped us conceptualize a website that offered ease of navigation via an intuitive UI and relevant content available upfront, basis each target group.