The Campaign

We decided to look beyond recruiting platforms and lengthy job descriptions that are nothing more than eyesore for jobseekers of today. As a first step, therefore, we drew out a mind map documenting the journey of a jobseeker who searches for jobs online. The conclusions necessitated the need for a dedicated careers website that answered every single question a jobseeker would have about the company. Hence, we decided to structure the content in proper order as answers to the questions a jobseeker subconsciously has. In addition, we also decided to employ storytelling as an approach to narrate the company's journey and successes in order to make it an easy read. This, then, would be interlaced with illustrations and iconic representations to make the experience a lot simpler and encourage conversion in less than a couple of minutes.

Creative Execution

We started out with the intent of creating a homepage that would engage one and all, irrespective of the audience. The Indian mindset relishes emotional content and therefore, we decided to narrate the humane side of Flipkart's story. Hand-drawn sketches were made to capture the journey of two young Indian men who started out with nothing more than a dream and built a billion-dollar company in less than a decade. Every other page was approached similarly and discerningly designed - based on its purpose (information dissemination and / or reader engagement). The turnaround time we set for ourselves was 1 month and we successfully completed the required tasks within the given timeline.

Reach: 11,61,000 in six months 25% increase in site traffic in less than a month 33% increase in daily page views / visitor 8% increase in daily time spent on site

Our target audience comprised of young adults hailing from the best of institutes in the country. Therefore, it was important that the website was built for more than just hygiene. We curated content that was exhaustive and would leave no question unanswered for a jobseeker. The idea was to ensure that once a candidate comes in for an interview, he / she has nothing more to discuss than his / her personal and professional ambitions; thus reducing lead time for hiring. In addition, we adopted a different tone of voice for every page - based on the nature of content - to ensure the reader was constantly engaged and never dropped off midway.