The Campaign

We invited several record holders, filmed testimonial with these fastest Taiwanese runner and the virtual victims to create the fear and remind the needs.

Creative Execution

We invited several record holders, filmed testimonial with these fastest Taiwanese runner and the virtual victims to create the fear and remind the needs.

Our achievement in this campaign: 1. The topic to real life: One viral film to get netizens’ attention to boom their necessity in life. 2. Strengthen the needs in public: AED should be equipped not only in public places but in our community. 3. Create new business inquiry: We successfully raise AED’s installation up to 150% by reminding AED’s reachable in daily life.

AED is considered as a low relevancy and non- non motivational device in Taiwan. They are only required to be equipped in public places. However, according to client, SIGMU’s research, There are over 80% cardiac arrest’s victims occurred at home. There are only 5 minutes of “golden time” to save lives. Therefore our communication strategy is create the needs for people to allocated in their community.