Title | LONG DISTANCE FAMILY |
Brand | CTBC |
Product / Service | BANK |
Category | D01. Social Video |
Entrant | MCCANN WORLDGROUP TAIWAN Taipei, CHINESE TAIPEI |
Idea Creation | MCCANN WORLDGROUP TAIWAN Taipei, CHINESE TAIPEI |
Production | CORE FILM PRODUCTION TAIPEI, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Gary Chi | MCCANN WORLDGROUP TAIWAN | CEO |
Lily Lin | MCCANN WORLDGROUP TAIWAN | AD |
Aille Chang | MCCANN WORLDGROUP TAIWAN | AD |
Yuan Tan | MCCANN WORLDGROUP TAIWAN | AE |
River Peng | MCCANN WORLDGROUP TAIWAN | CD |
Eileen Chang | MCCANN WORLDGROUP TAIWAN | ART DIRECTOR |
Wayne Liu | MCCANN WORLDGROUP TAIWAN | Art Director |
GQ Wu | MCCANN WORLDGROUP TAIWAN | COPY DIRECTOR |
PoChiang Chung | MCCANN WORLDGROUP TAIWAN | PRODUCER |
Inga Hung | MCCANN WORLDGROUP TAIWAN | AM |
The film documents the story of a "long distance family," i.e. a family separated due to globalization. It describes what life is like for a mother and son without their father, and for a father living alone. It attempts to articulate in one family what is true for many, many others.