|Brand||PATAYA FOOD INDUSTRIES|
|Product / Service||NAUTILUS TUNA SPREAD|
|Category||D01. Social Video|
|Entrant||GREYnJ UNITED Bangkok, THAILAND|
|Idea Creation||GREYnJ UNITED Bangkok, THAILAND|
|Production||HUB HO HIN BANGKOK, THAILAND|
|Contributing||PATAYA FOOD INDUSTRIES Bangkok, THAILAND|
|Ali Shabaz||GREY GROUP||SEA Chief Creative Officer|
|Per Pedersen||GREY GLOBAL||Chairman Global Creative Council|
|Jureeporn Thaidumrong||GREYnJ United||Chief Creative Officer|
|Subbaraju Alluri||GREY GROUP||Chief Executive Officer|
|Kanaporn Hutcheson||GREYnJ United||Managing Director|
|Pojanee Sowantip||GREYnJ United||Account Director|
|Jongkoch Dusittanakarin||GREYnJ United||Strategic Planner|
|Kanoksak Kanchanachutha||GREYnJ United||Agency Producer|
|Asawin Phanichwatana||GREYnJ United||Executive Creative Director|
|Veerawin Suksantinunt||GREYnJ United||Copywriter|
|Mali Pongsirirak||GREYnJ United||Agency Producer|
|Kanokkorn Seehapan||GREYnJ United||Client Service Director|
|Thor Santisiri||GREYnJ United||Chairman|
|Supakit Yindeeanant||GREYnJ United||Art Director|
|Taywin Navakunsuntorn||GREYnJ United||Art Director|
|Kanlayanee Pratuangjid||GREYnJ United||Art Director|
|Kanokwan Chatkaewmanee||GREYnJ United||Copywriter|
|Ratanaparn Songsermsawad||GREYnJ United||Copywriter|
|Vorawan Kaewket||GREYnJ United||Account Director|
We found a way to make boring fact entertaining by collecting all entertainment including images, soundtrack, and script, in one place to make people become aware of it.
The director used a song, characters, a scenario, and cliché break up lines to tell a story of a relationship between two people.
The film received over 1 million views, 42,000 likes, and 28,000 shares on Facebook within 24 hours. It currently has approximately 7 million views on Facebook and YouTube. Most importantly, we have turned boring topic into something fun.
To talk to Thai young-adults who are mostly workaholic and don’t have time to eat about a boring message about healthy eating, we chose to attack them at their most vulnerable time: when they look at their phones and shopping for food during their breaks. We presented our simple yet engaging content film via Facebook, a place where young-adults are most engaged in, telling a simple yet impactful story that encouraged them to change the way they eat.