Title | THE BREAK-UP |
Brand | PATAYA FOOD INDUSTRIES |
Product / Service | NAUTILUS TUNA SPREAD |
Category | D01. Social Video |
Entrant | GREYnJ UNITED Bangkok, THAILAND |
Idea Creation | GREYnJ UNITED Bangkok, THAILAND |
Production | HUB HO HIN BANGKOK, THAILAND |
Contributing | PATAYA FOOD INDUSTRIES Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Ali Shabaz | GREY GROUP | SEA Chief Creative Officer |
Per Pedersen | GREY GLOBAL | Chairman Global Creative Council |
Jureeporn Thaidumrong | GREYnJ United | Chief Creative Officer |
Subbaraju Alluri | GREY GROUP | Chief Executive Officer |
Kanaporn Hutcheson | GREYnJ United | Managing Director |
Pojanee Sowantip | GREYnJ United | Account Director |
Jongkoch Dusittanakarin | GREYnJ United | Strategic Planner |
Kanoksak Kanchanachutha | GREYnJ United | Agency Producer |
Asawin Phanichwatana | GREYnJ United | Executive Creative Director |
Veerawin Suksantinunt | GREYnJ United | Copywriter |
Mali Pongsirirak | GREYnJ United | Agency Producer |
Kanokkorn Seehapan | GREYnJ United | Client Service Director |
Thor Santisiri | GREYnJ United | Chairman |
Supakit Yindeeanant | GREYnJ United | Art Director |
Taywin Navakunsuntorn | GREYnJ United | Art Director |
Kanlayanee Pratuangjid | GREYnJ United | Art Director |
Kanokwan Chatkaewmanee | GREYnJ United | Copywriter |
Ratanaparn Songsermsawad | GREYnJ United | Copywriter |
Vorawan Kaewket | GREYnJ United | Account Director |
We found a way to make boring fact entertaining by collecting all entertainment including images, soundtrack, and script, in one place to make people become aware of it.
The director used a song, characters, a scenario, and cliché break up lines to tell a story of a relationship between two people.
The film received over 1 million views, 42,000 likes, and 28,000 shares on Facebook within 24 hours. It currently has approximately 7 million views on Facebook and YouTube. Most importantly, we have turned boring topic into something fun.
To talk to Thai young-adults who are mostly workaholic and don’t have time to eat about a boring message about healthy eating, we chose to attack them at their most vulnerable time: when they look at their phones and shopping for food during their breaks. We presented our simple yet engaging content film via Facebook, a place where young-adults are most engaged in, telling a simple yet impactful story that encouraged them to change the way they eat.