The Campaign

We distilled the key elements behind the authentic regal palace experience as experienced by travelers across the globe. ‘Heritage, Rarity, Vision, Uniqueness, Iconic, Noble, Authentic’ were the pillars of Umaid Bhawan Palace.

Creative Execution

Our distilled key elements, the pillars of - ‘Heritage, Rarity, Vision, Uniqueness, Iconic, Noble, Authentic’ behind the authentic regal palace experience as experienced by travelers across the globe, formed the root of our big idea. These words stood out amongst the cacophony of what defines the best in the world and when they came together to render themselves as the iconic dome that epitomises Taj Hotels Resorts and Palaces, the world gave it a thumbs up, the most widely recognized social icon of approval – on FirstPost the first page for Umaid Bhawan’s target digital natives, pan India.

We had a limited budget, but we didn’t just meet our benchmarks. We exceeded expectations at every turn, just like the Umaid Bhawan Palace. 46,987 clicks – 200% more than expected clicks 1.22 CTR – twice as much as expected CTR 260% increase in traffic to our website 63 direct bookings, leading to 225% increase in bookings USD 34,800 generated in revenue 10X returns on advertising spends 322% increase in revenue, in what’s a traditionally lean period for the hotel Won GOLD in Display category at the Campaign India Digital Crest Awards 2016 (CIDCA'16)

As a brand, Taj’s Umaid Bhawan Palace had globally made headlines with this award. FirstPost is the front-page for digital natives who are potential customers of Umaid Bbawan Palace. By grabbing the attention of these travellers who turned to FirstPost, we could make a statement that would match the stature of the high praise bestowed upon Umaid Bhawan Palance. And, win the Taj Property a new set of admirers.