Title | HYPER KICK LADY |
Brand | JOHNSON COMPANY |
Product / Service | KWI REFRESH SPRAY |
Category | D01. Social Video |
Entrant | I&S BBDO Tokyo, JAPAN |
Idea Creation | I&S BBDO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Takeru Nagasaki | I&S BBDO inc. | Planner |
Yoshihisa Ogata | I&S BBDO inc.e | Executive Creative Director |
Kairi Manabe | I&S BBDO inc. | Creative Director |
Mariko Tsutsumi | TAIYO KIKAKU co.,ltd. | Producer |
Yuki Taninaka | TAIYO KIKAKU co.,ltd. | Production Manager |
Akane Maekawa | TAIYO KIKAKU co.,ltd. | Production Manager |
Shuhei Yamabe | TAIYO KIKAKU co.,ltd. | Director |
Ryutaro Takahashi | Freelance | Lighting |
Tatsuyuki Kozen | CRANK | Cameraman |
Tatsuyuki Kozen | CRANK | colorist |
Chie Okamoto | SUI | Art |
Masayuki takazawa | I&S BBDO inc. | Account Executive |
Shoichi Morishige | I&S BBDO inc. | Account Executive |
Shinya Kiyokawa | invisible design lab | Sound Director |
Akari Tatsumi | TAIYO KIKAKU co.,ltd. | Sound Engineer |
Shuji Daito | TAIYO KIKAKU co.,ltd. | Editor |
Yoshitoku Muraishi | Freelance | Gimmick |
Yuki Maeda | Freelance | Tap Dancer |
Satomi Chida | PR Times | PR Planner |
Hidehumi Chida | PR Times | PR Planner |
Keita Nagahara | Freelance | Casting |
Kanon Miyahara | Tambourine Artists | actress |
mahna mahna | Freelance | Stylist |
Natsumi Tagashira | Freelance | Hair Artist |
Mizuki Kawano | Freelance | narrator |
KIWI, the shoe care brand that has supported businessman around the world, challenged spreading the importance of “Refresh” to Japanese office workers.
We launched a video clip. With this video, we appealed the importance of freshening up your feet to Japanese business people in a very impactful manner.
This video struck a chord with Japanese office workers across the country instantly, and reached more than a million views and creating over 9500 shares. Furthermore, it became a hot topic in various media and generated over $1.3 Million in PR value. As a result, online sales went up 570% after the launch of this campaign and “KIWI refresh spray” greatly succeeded in refreshing Japanese business workers. Of course, from the feet!
We launched a video clip. With this video, we appealed the importance of freshening up your feet to Japanese business people in a very impactful manner.