WHAT'S HANAMI?
| Title | WHAT'S HANAMI? |
| Brand | SIMPLESHOW JAPAN |
| Product / Service | JAPANESE CHERRYBLOSSOM VIEWING |
| Category | D01. Social Video |
| Entrant | SIMPLESHOW JAPAN Tokyo, JAPAN |
| Idea Creation | SIMPLESHOW JAPAN Tokyo, JAPAN |
| Media | SIMPLESHOW JAPAN Tokyo, JAPAN |
| PR | SIMPLESHOW JAPAN Tokyo, JAPAN |
| Production | SIMPLESHOW JAPAN Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| Tetsu Yoshida | simpleshow Japan Inc. | Chief Executive Officer |
| Tomoko Maruo | simpleshow Japan Inc. | Project Manager |
| Tohru Kobayashi | simpleshow Japan Inc. | Project Manager |
| Eri Shimomura | simpleshow Japan Inc. | Project Manager |
| Astrid Kirk | simpleshow Japan Inc. | Assistant Project Manager |
| Madoro Ishii | simpleshow Japan Inc. | Copywriter |
| Rio Yoshida | simpleshow Japan Inc. | Assistant Copywriter |
| Toshiya Nara | simpleshow Japan Inc. | Producer |
| Naoya Ohtsuka | simpleshow Japan Inc. | Cinematographer |
| Saori Yoshimura | simpleshow Japan Inc. | Editor |
| Yuhi Noi | simpleshow Japan Inc. | Account Director |
| Yuko Makabe | simpleshow Japan Inc. | Account Director |
| Daisuke Sato | simpleshow Japan Inc. | Sound Design Manager |
| simpleshow Academy | simpleshow GmbH | Supervisor |
The Campaign
Creating an explainer video showcasing the Do’s and Don’ts of Hanami, using simple illustrations that are recognizable even on tourists handheld devices. The video is available on Youtube and various social media channels.
Creative Execution
The video was produced using simple black and white illustrations so that the video will be easy to recognize even on a tourists hand-held device with a smaller screen. Widespread sharing on social media was the aim for this video, so it was promoted online on various SNS services.
- more than 784.000 views on social media - shared more than 2600 times - widespread positive feedback and increased interest in Japan
The target is mostly foreigners who have an interest in visiting Japan during cherry blossom season but may not know the details of this traditions. The video is aimed to educate those with a prior interest further and simultaniously give advice on manners necessary to enjoy the flower viewing with other people around them.