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Gold
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All Entries
Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Best Use of Television/Cinema
24 HOURS MCDELIVERY SERVICE LAUNCH
McDONALD'S HONG KONG / DELIVERY SERVICE		 OMD HONG KONG HONG KONG OMD HONG KONG * HONG KONG
Silver Spike
DOVE SPIKED WITH UGLY
UNILEVER / DOVE		 MINDSHARE Shanghai CHINA MINDSHARE Shanghai * CHINA
Silver Spike
BOTELYA
JOHNSON & JOHNSON / JOHNSON'S BABY OIL		 UNIVERSAL McCANN Makati City THE PHILIPPINES UNIVERSAL McCANN Makati City * THE PHILIPPINES
Bronze Spike
3 DAYS BROADCAST MARATHON
PANASONIC SIEW SALES (THAILAND) / VIERA TV		 PUBLICIS THAILAND Bangkok THAILAND MEDIA PALETTE Bangkok THAILAND
Bronze Spike
GOLD MEDAL MOMENTS
COCA-COLA BEVERAGES CHINA / COCA-COLA		 RED LOUNGE Shanghai CHINA STARCOM Shanghai CHINA
Short List
CINEMA TAKEOVER
SILKAIR / AIRLINE		 JWT SINGAPORE SINGAPORE MINDSHARE SINGAPORE SINGAPORE
Grand Prix
A02 Best Use of Magazines/Newspapers
TRICK PEOPLE
CHIBA POLICE AND THE ASAHI SHIMBUN / FRAUD PREVENTION AWARENESS		 ADK Tokyo JAPAN
Short List
UNBUTTONED
LEVI STRAUSS (HONG KONG) / LEVI'S 501		 OMD HONG KONG HONG KONG OMD HONG KONG * HONG KONG
Gold Spike
LEAVE AN IMPRESSION
PERNOD RICARD THAILAND / BALLANTINE'S WHISKY		 OMD THAILAND Bangkok THAILAND OMD THAILAND Bangkok * THAILAND
Silver Spike
A03 Best Use of Standard Outdoor
TRUTHS ONLY KIDS CAN SEE
KADOKAWA SHOTEN PUBLISHING CO. / KADOKAWA TSUBASA JUVENILE BOOKS		 DENTSU Tokyo JAPAN
Short List
SHADE
L'OREAL INDIA / GARNIER SUN CONTROL		 PUBLICIS AMBIENCE Mumbai INDIA
Short List
A04 Best Use of Ambient Media: Small Scale
KIT KAT MAIL 2009
NESTLÉ CONFECTIONERY / KIT KAT		 JWT JAPAN Tokyo JAPAN
Silver Spike
A05 Best Use of Ambient Media: Large
OPINION POLL
HINDUSTAN TIMES / HINDUSTAN TIMES NEWSPAPER		 DDB MUDRA Mumbai INDIA MUDRA MAX Mumbai INDIA
Short List
A06 Best Use of Special Events And Stunt/Live Advertising
YELLOW MAN
TELEINFO MEDIA / THAILAND YELLOWPAGES		 CREATIVE JUICE\BANGKOK (TBWA) Bangkok THAILAND
Short List
BARTENDER CAN'T STOP GOLF JOKES
AXA LADIES GOLF TOURNAMENT / GOLF TOURNAMENT PROMOTION		 HAKUHODO Tokyo JAPAN
Short List
A07 Best Use of The Internet/New Media, Including Mobile Phones, PDAs etc.
HP POWER TO CHANGE
HEWLETT-PACKARD / CORPORATE SOCIAL RESPONSIBILITY		 LEO BURNETT/ARC WORLDWIDE SINGAPORE SINGAPORE PHD SINGAPORE SINGAPORE
Short List
INTEL-DELL SWARM
INTEL-DELL / TECHNOLOGY		 OMD SINGAPORE SINGAPORE OMD SINGAPORE * SINGAPORE
Bronze Spike
WISH I COULD BE TRUE TO MYSELF
SONY MUSIC ENTERTAINMENT / JUJU FEAT. SPONTANIA		 DENTSU Tokyo JAPAN DENTSU Tokyo * JAPAN
Gold Spike
CORNETTO MIC HERO
UNILEVER / WALL'S CORNETTO		 MINDSHARE Shanghai CHINA MINDSHARE Shanghai * CHINA
Short List
JOHNNIE WALKER: THE PACT
DIAGEO / WHISKY		 BBH ASIA PAC Singapore SINGAPORE MINDSHARE Shanghai CHINA
Short List
WAKE UP SERVICE
UNILEVER JAPAN / AXE DEODORANT		 BBH ASIA PAC Singapore SINGAPORE MINDSHARE JAPAN Tokyo JAPAN
Bronze Spike
B02 Consumer Products
THE POWER OF NANO SIZED INNOVATIONS
TATA NANO / TATA NANO CAR		 LODESTAR UNIVERSAL Mumbai INDIA LODESTAR UNIVERSAL Mumbai * INDIA
Bronze Spike
KIT KAT MAIL 2009
NESTLÉ CONFECTIONERY / KIT KAT		 JWT JAPAN Tokyo JAPAN
Silver Spike
B03 Consumer Services
MAD IN SINGAPORE
SINGAPORE TOURISM BOARD / TRAVEL		 STARCOM MEDIAVEST GROUP Mumbai INDIA STARCOM MEDIAVEST GROUP Mumbai * INDIA
Short List
CINEMA TAKEOVER
SILKAIR / AIRLINE		 JWT SINGAPORE SINGAPORE MINDSHARE SINGAPORE SINGAPORE
Gold Spike
C01 Best Use of Mixed Media
CELEBRATE ORIGINALITY
ADIDAS / APPAREL AND FOOTWEAR		 CARAT MEDIA SERVICES Hong Kong HONG KONG CARAT MEDIA SERVICES Hong Kong * HONG KONG
Short List
HON. PUSS
STAGELIGHT&MAGIC / AMATEUR THEATRE COMPANY		 LEO BURNETT SOLUTIONS Colombo SRI LANKA
Short List
THE POWER OF NANOVATIONS
TATA NANO / TATA NANO CAR		 LODESTAR UNIVERSAL Mumbai INDIA LODESTAR UNIVERSAL Mumbai * INDIA
Bronze Spike
TO SHAVE OR NOT
PROCTER & GAMBLE / GILLETTE MACH 3		 MEDIACOM INDIA Mumbai INDIA MEDIACOM INDIA Mumbai * INDIA
Silver Spike