Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Best Use of Television/Cinema
24 HOURS MCDELIVERY SERVICE LAUNCH
McDONALD'S HONG KONG
DELIVERY SERVICE		 OMD HONG KONG HONG KONG OMD HONG KONG HONG KONG
Silver
DOVE SPIKED WITH UGLY
UNILEVER
DOVE		 MINDSHARE Shanghai CHINA MINDSHARE Shanghai CHINA
Silver
BOTELYA
JOHNSON & JOHNSON
JOHNSON'S BABY OIL		 UNIVERSAL McCANN Makati City THE PHILIPPINES UNIVERSAL McCANN Makati City THE PHILIPPINES
Bronze
3 DAYS BROADCAST MARATHON
PANASONIC SIEW SALES (THAILAND)
VIERA TV		 PUBLICIS THAILAND Bangkok THAILAND MEDIA PALETTE Bangkok THAILAND
Bronze
GOLD MEDAL MOMENTS
COCA-COLA BEVERAGES CHINA
COCA-COLA		 RED LOUNGE Shanghai CHINA STARCOM Shanghai CHINA
Short List
CINEMA TAKEOVER
SILKAIR
AIRLINE		 JWT SINGAPORE SINGAPORE MINDSHARE SINGAPORE SINGAPORE
Grand Prix
A02 Best Use of Magazines/Newspapers
TRICK PEOPLE
CHIBA POLICE AND THE ASAHI SHIMBUN
FRAUD PREVENTION AWARENESS		 ADK Tokyo JAPAN
Short List
UNBUTTONED
LEVI STRAUSS (HONG KONG)
LEVI'S 501		 OMD HONG KONG HONG KONG OMD HONG KONG HONG KONG

Gold Spike
LEAVE AN IMPRESSION
PERNOD RICARD THAILAND
BALLANTINE'S WHISKY		 OMD THAILAND Bangkok THAILAND OMD THAILAND Bangkok THAILAND
Silver
A03 Best Use of Standard Outdoor
TRUTHS ONLY KIDS CAN SEE
KADOKAWA SHOTEN PUBLISHING CO.
KADOKAWA TSUBASA JUVENILE BOOKS		 DENTSU Tokyo JAPAN
Short List
SHADE
L'OREAL INDIA
GARNIER SUN CONTROL		 PUBLICIS AMBIENCE Mumbai INDIA
Short List
A04 Best Use of Ambient Media: Small Scale
KIT KAT MAIL 2009
NESTLÉ CONFECTIONERY
KIT KAT		 JWT JAPAN Tokyo JAPAN
Silver
A05 Best Use of Ambient Media: Large
OPINION POLL
HINDUSTAN TIMES
HINDUSTAN TIMES NEWSPAPER		 DDB MUDRA Mumbai INDIA MUDRA MAX Mumbai INDIA
Short List
A06 Best Use of Special Events And Stunt/Live Advertising
YELLOW MAN
TELEINFO MEDIA
THAILAND YELLOWPAGES		 CREATIVE JUICE\BANGKOK (TBWA) Bangkok THAILAND
Short List
BARTENDER CAN'T STOP GOLF JOKES
AXA LADIES GOLF TOURNAMENT
GOLF TOURNAMENT PROMOTION		 HAKUHODO Tokyo JAPAN
Short List
A07 Best Use of The Internet/New Media, Including Mobile Phones, PDAs etc.
HP POWER TO CHANGE
HEWLETT-PACKARD
CORPORATE SOCIAL RESPONSIBILITY		 LEO BURNETT/ARC WORLDWIDE SINGAPORE SINGAPORE PHD SINGAPORE SINGAPORE
Short List
INTEL-DELL SWARM
INTEL-DELL
TECHNOLOGY		 OMD SINGAPORE SINGAPORE OMD SINGAPORE SINGAPORE
Bronze
WISH I COULD BE TRUE TO MYSELF
SONY MUSIC ENTERTAINMENT
JUJU FEAT. SPONTANIA		 DENTSU Tokyo JAPAN DENTSU Tokyo JAPAN

Gold Spike
CORNETTO MIC HERO
UNILEVER
WALL'S CORNETTO		 MINDSHARE Shanghai CHINA MINDSHARE Shanghai CHINA
Short List
JOHNNIE WALKER: THE PACT
DIAGEO
WHISKY		 BBH ASIA PAC Singapore SINGAPORE MINDSHARE Shanghai CHINA
Short List
WAKE UP SERVICE
UNILEVER JAPAN
AXE DEODORANT		 BBH ASIA PAC Singapore SINGAPORE MINDSHARE JAPAN Tokyo JAPAN
Bronze
B02 Consumer Products
THE POWER OF NANO SIZED INNOVATIONS
TATA NANO
TATA NANO CAR		 LODESTAR UNIVERSAL Mumbai INDIA LODESTAR UNIVERSAL Mumbai INDIA
Bronze
KIT KAT MAIL 2009
NESTLÉ CONFECTIONERY
KIT KAT		 JWT JAPAN Tokyo JAPAN
Silver
B03 Consumer Services
MAD IN SINGAPORE
SINGAPORE TOURISM BOARD
TRAVEL		 STARCOM MEDIAVEST GROUP Mumbai INDIA STARCOM MEDIAVEST GROUP Mumbai INDIA
Short List
CINEMA TAKEOVER
SILKAIR
AIRLINE		 JWT SINGAPORE SINGAPORE MINDSHARE SINGAPORE SINGAPORE

Gold Spike
C01 Best Use of Mixed Media
CELEBRATE ORIGINALITY
ADIDAS
APPAREL AND FOOTWEAR		 CARAT MEDIA SERVICES Hong Kong HONG KONG CARAT MEDIA SERVICES Hong Kong HONG KONG
Short List
HON. PUSS
STAGELIGHT&MAGIC
AMATEUR THEATRE COMPANY		 LEO BURNETT SOLUTIONS Colombo SRI LANKA
Short List
THE POWER OF NANOVATIONS
TATA NANO
TATA NANO CAR		 LODESTAR UNIVERSAL Mumbai INDIA LODESTAR UNIVERSAL Mumbai INDIA
Bronze
TO SHAVE OR NOT
PROCTER & GAMBLE
GILLETTE MACH 3		 MEDIACOM INDIA Mumbai INDIA MEDIACOM INDIA Mumbai INDIA
Silver