MELODY OF LIFE

Grand Prix

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TitleMELODY OF LIFE
ClientTHAI LIFE INSURANCE CO.
Product/ServiceTHAI LIFE INSURANCE
CategoryA15. Corporate Image
EntrantOGILVY & MATHER Bangkok, THAILAND
Entrant Company:OGILVY & MATHER Bangkok, THAILAND
Advertising Agency:OGILVY & MATHER Bangkok, THAILAND
Production Company:PHENOMENA Bangkok, THAILAND

Credits

Chief Creative OfficerKorn Tepintarapiraksa
CopywriterKorn Tepintarapiraksa/Thanonchai Sornsriwichai/Kris Garford Spindler
Agency ProducerYuthapong Varanukrohchoke
Account ManagerPhawit Chitrakorn
Account SupervisorChaowalit Vichayachakorn/Praire Vajrabhaya
DirectorThanonchai Ssorsriwichai
ProducerJanyaluck Khamdaeng
EditorManop Boonwipas; R Here
Sound Design/ArrangementChumpol Sepsawasdi; Cine Digital Sound Studio
Music Artist/TitleDepapepe
Art DirectorKorn Tepintarapiraksa
LightingTweesak Khumphati
Post ProductionThe Oriental Post

Brief Explanation

How do you measure the value of life? Toi, a divorced woman with terminal cancer, devotes her life to finding orphaned street children and cares for them, hugs them, supports them and gives them a roper upbringing. In the final stages of life, her hope is that these societal rejects grow up into worthy and valuable human beings. A question is raised to the audience. “Where is the value of your life?”