Brief Explanation

The purpose of this campaign is to advertise the Japanese singer-songwriter JUJU's new song, "SUNAO NI NARETARA -Wish I could be true to myself.-". We have got the mission from the client to develop the innovative mobile campaign which no one has ever tried before. And then we developed brand-new method of mobile movie which is named "Pair Movie". We leveraged this technique for this song promotion and have produced the original movie of 5 episodes. It's streamed for free in the campaign site from Dec. 1st 2008 to Feb.14th 2009.