Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Best Use of Television/Cinema
MICHELIN WALK TO CANOSSA PROJECT
MICHELIN JAPAN
STUDLESS TIRE X-ICE XI2 		ADK Tokyo JAPAN
CHIPSTER HIJACKS TV HOST
KRAFT MALAYSIA
CHIPSTER 		MINDSHARE MALAYSIA Kuala Lumpur MALAYSIA MINDSHARE MALAYSIA Kuala Lumpur MALAYSIA
MINI MOVIE
WEGO LOVE MOTEL
MOTELS 		OGILVY & MATHER TAIWAN Taipei CHINESE TAIPEI
POND'S SALUTE TO ROMANCE
HINDUSTAN UNILEVER
BEAUTY PRODUCTS 		MINDSHARE INDIA Mumbai INDIA MINDSHARE INDIA Mumbai INDIA
FAIR AND LOVELY
HINDUSTAN UNILEVER
COSMETICS 		MINDSHARE INDIA Mumbai INDIA MINDSHARE INDIA Mumbai INDIA
SUNSILK STYLES BOLLYWOOD
HINDUSTAN UNILEVER
SHAMPOO 		MINDSHARE INDIA Mumbai INDIA MINDSHARE INDIA Mumbai INDIA
24 HOURS MCDELIVERY SERVICE LAUNCH
McDONALD'S HONG KONG
DELIVERY SERVICE 		OMD HONG KONG HONG KONG OMD HONG KONG HONG KONG
Silver
DOVE SPIKED WITH UGLY
UNILEVER
DOVE 		MINDSHARE Shanghai CHINA MINDSHARE Shanghai CHINA
Silver
LETS JUST PLAY
GLAXOSMITHKLINE CONSUMER HEALTHCARE
BOOST MILK 		MINDSHARE Gurgaon INDIA MINDSHARE Gurgaon INDIA
GODREJ UNVEILS IPIX WITH 'SCIENTISTS'
GODREJ & BOYCE
LCD TELEVISION 		MINDSHARE INDIA Mumbai INDIA MINDSHARE INDIA Mumbai INDIA
FRESH YOUNG STAR
CLEAN AND CLEAR
SKINCARE 		OMD CHINA Shanghai CHINA OMD CHINA Shanghai CHINA
COUNTING SHEEP
McDONALD'S
24-HOUR DELIVERY 		LEO BURNETT MANILA Makati City THE PHILIPPINES STARCOM MEDIAVEST GROUP PHILIPPINES Makati City THE PHILIPPINES
BOTELYA
JOHNSON & JOHNSON
JOHNSON'S BABY OIL 		UNIVERSAL McCANN Makati City THE PHILIPPINES UNIVERSAL McCANN Makati City THE PHILIPPINES
Bronze
TURNING CRISIS INTO OPPORTUNITY
NZ BEST
NURAL MILK 		UNIVERSAL McCANN MALAYSIA Kuala Lumpur MALAYSIA UNIVERSAL McCANN MALAYSIA Kuala Lumpur MALAYSIA
THE MOMENT OF TRUTH
COCA-COLA CHINA
COCA-COLA 		UNIVERSAL McCANN Hong Kong HONG KONG UNIVERSAL McCANN Hong Kong HONG KONG
3 DAYS BROADCAST MARATHON
PANASONIC SIEW SALES (THAILAND)
VIERA TV 		PUBLICIS THAILAND Bangkok THAILAND MEDIA PALETTE Bangkok THAILAND
Bronze
GOLD MEDAL MOMENTS
COCA-COLA BEVERAGES CHINA
COCA-COLA 		RED LOUNGE Shanghai CHINA STARCOM Shanghai CHINA
Short List
SAMSUNG OMNIA ON AXN'S EBUZZ
SAMSUNG ASIA
SAMSUNG OMNIA 		STARCOM MEDIA WORLDWIDE Singapore SINGAPORE STARCOM MEDIA WORLDWIDE Singapore SINGAPORE
CINEMA TAKEOVER
SILKAIR
AIRLINE 		JWT SINGAPORE SINGAPORE MINDSHARE SINGAPORE SINGAPORE
Grand Prix
A02 Best Use of Magazines/Newspapers
TRICK PEOPLE
CHIBA POLICE AND THE ASAHI SHIMBUN
FRAUD PREVENTION AWARENESS 		ADK Tokyo JAPAN
Short List
UNBUTTONED
LEVI STRAUSS (HONG KONG)
LEVI'S 501 		OMD HONG KONG HONG KONG OMD HONG KONG HONG KONG

Gold Spike
THE ASAHI NEWSPAPER MOVES
THE ASAHI SHIMBUN COMPANY
NEWSPAPER 		DENTSU KANSAI Osaka JAPAN
DOCTOR FINANCIAL CAMPAIGN
BMW THAILAND
BMW CARS 		U5/OPPORTUNITYKNOCKS Bangkok THAILAND INITIATIVE Bangkok THAILAND
HANDWRITTEN NEWSPAPER
SCHWAN-STABILO MARKETING
STABILO MARATHON PEN 		NAGA DDB/RAPP MALAYSIA SELANGOR MALAYSIA VIZEUM Kuala Lumpur MALAYSIA
DEW! NOW THAT'S A SODA!
PEPSICO
MOUNTAIN DEW 		BBDO CHINA Shanghai CHINA OMD HONG KONG HONG KONG
BREAKS TRADITION
HINDUSTAN UNILEVER
VASELINE HEALTHY WHITE LOTION 		MINDSHARE INDIA Mumbai INDIA MINDSHARE INDIA Mumbai INDIA
100 PIPERS FANTASY FOOTBALL
PERNOD RICARD THAILAND
SCOTCH WHISKY 		OMD THAILAND Bangkok THAILAND OMD THAILAND Bangkok THAILAND
LEAVE AN IMPRESSION
PERNOD RICARD THAILAND
BALLANTINE'S WHISKY 		OMD THAILAND Bangkok THAILAND OMD THAILAND Bangkok THAILAND
Silver
MATRIMONY AD
AASTHA FOUNDATION
WOMEN ABUSE AWARENESS 		CONTRACT ADVERTISING INDIA Mumbai INDIA
IMPRESS WITH DAZZLING SMILE
JOHNSON & JOHNSON
LISTERINE MOUTHWASH 		UNIVERSAL McCANN MALAYSIA Kuala Lumpur MALAYSIA UNIVERSAL McCANN MALAYSIA Kuala Lumpur MALAYSIA
FOLD
LA (THAILAND)
LA BICYCLE FOLDING BIKE 		OGILVY & MATHER Bangkok THAILAND
NV100HD LAUNCH
SAMSUNG ELECTRONICS COMPANY
DIGITAL CAMERA 		STARCOM Beijing CHINA STARCOM Beijing CHINA
GOOD VIEW
CHEUNG KONG (HOLDINGS)
HOTELS 		TBWA\TEQUILA\HONG KONG HONG KONG
COMPUTER COUTURE
HEWLETT-PACKARD SINGAPORE
MINI NOTEBOOK 		ZENITHOPTIMEDIA Singapore SINGAPORE ZENITHOPTIMEDIA Singapore SINGAPORE
TANISHQ MAGIC MIRROR
TITAN INDUSTRIES
JEWELLERY 		MAXUS Bangalore INDIA MAXUS Bangalore INDIA
POWER
KENZO PARFUMS
FRAGRANCE 		ZENITHOPTIMEDIA Singapore SINGAPORE ZENITHOPTIMEDIA Singapore SINGAPORE
A03 Best Use of Standard Outdoor
SWITCH OFF
GREENPEACE CHINA
GREENPEACE 		FIRSTELL COMMUNICATIONS SHANGHAI CHINA
TRUTHS ONLY KIDS CAN SEE
KADOKAWA SHOTEN PUBLISHING CO.
KADOKAWA TSUBASA JUVENILE BOOKS 		DENTSU Tokyo JAPAN
Short List
SUNLIGHT
OFFICE DEPOT
DEPOT PAPER 		OGILVY SHANGHAI CHINA
SHADE
POND'S
SUN CREAM 		OGILVY BEIJING CHINA
CAVITY
COLGATE-PALMOLIVE COMPANY
COLGATE MAXIMUM CAVITY PROTECTION 		Y&R Singapore SINGAPORE
CENTRAL CHIDLOM BILLBOARD
BMW THAILAND
BMW EFFICIENT DYNAMICS 		U5/OPPORTUNITYKNOCKS Bangkok THAILAND INITIATIVE Bangkok THAILAND
LIGHTED SIGNAGE
FIREFLY ELECTRIC AND LIGHTING
FIREFLY BULB 		TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES PHD MEDIA NETWORK Makati City THE PHILIPPINES
THE SENSORY LIGHT BOX
NIKON
D700 CAMERA 		CHEIL WORLDWIDE Seoul KOREA
GIVING VISA A CHINA FACE
VISA
CREDIT CARD 		OMD CHINA Shanghai CHINA OMD CHINA Shanghai CHINA
SHADE
L'OREAL INDIA
GARNIER SUN CONTROL 		PUBLICIS AMBIENCE Mumbai INDIA
Short List
STOP THE HORROR
HEALTH PROMOTION BOARD
H1N1 FLU AWARENESS 		MINDSHARE SINGAPORE SINGAPORE MINDSHARE SINGAPORE SINGAPORE
F&N FREESTYLZ
F&N INTERFLAVINE
CARBONATED SOFT DRINKS 		UNIVERSAL McCANN MALAYSIA Kuala Lumpur MALAYSIA UNIVERSAL McCANN MALAYSIA Kuala Lumpur MALAYSIA
CLOCK
GOLDEN ARCHES DEVELOPMENT CORPORATION
McDONALD'S 		DDB PHILIPPINES Taguig City THE PHILIPPINES
LIFESAVER
AIRCEL
TELECOM SERVICE 		DDB MUDRA Mumbai INDIA MUDRA MAX Mumbai INDIA