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All Entries
Title Brand Product / Service Entrant Company Location Media Placement Location Award
A03 Best Use of Standard Outdoor
SWITCH OFF
GREENPEACE CHINA / GREENPEACE 		FIRSTELL COMMUNICATIONS SHANGHAI CHINA
A05 Best Use of Ambient Media: Large
POWERFUL FAN
MIDEA HOME APPLIANCES & ELECTRONICS / MIDEA ELECTRIC FAN 		FIRSTELL COMMUNICATIONS SHANGHAI CHINA
A06 Best Use of Special Events And Stunt/Live Advertising
YELLOW MAN
TELEINFO MEDIA / THAILAND YELLOWPAGES 		CREATIVE JUICE\BANGKOK (TBWA) Bangkok THAILAND
Short List
A04 Best Use of Ambient Media: Small Scale
NATURE ITEM
FLORA PLANNING CO. / BON MAISON 		DENTSU Tokyo JAPAN
B02 Consumer Products
BECOME PART OF THE BRAND LOGO!
SSL HEALTHCARE JAPAN / COPPERTONE 		DENTSU Tokyo JAPAN
A02 Best Use of Magazines/Newspapers
TRICK PEOPLE
CHIBA POLICE AND THE ASAHI SHIMBUN / FRAUD PREVENTION AWARENESS 		ADK Tokyo JAPAN
Short List
C01 Best Use of Mixed Media
CELEBRATE ORIGINALITY
ADIDAS / APPAREL AND FOOTWEAR 		CARAT MEDIA SERVICES Hong Kong HONG KONG CARAT MEDIA SERVICES Hong Kong HONG KONG
Short List
A07 Best Use of The Internet/New Media, Including Mobile Phones, PDAs etc.
WALL’S LOVE SPARKS
UNILEVER / ICE CREAM 		MINDSHARE THAILAND Bangkok THAILAND MINDSHARE THAILAND Bangkok THAILAND
B05 Public Service, Charity & Fund Raising
SIMPLE GIFT OF TIME
PHILIPS / HOSPITAL SMS ALERT SYSTEM 		CARAT CHINA Shanghai CHINA CARAT CHINA Shanghai CHINA
B01 Corporate Information
THE ASAHI NEWSPAPER MOVES
THE ASAHI SHIMBUN COMPANY / NEWSPAPER 		DENTSU KANSAI Osaka JAPAN
A01 Best Use of Television/Cinema
MICHELIN WALK TO CANOSSA PROJECT
MICHELIN JAPAN / STUDLESS TIRE X-ICE XI2 		ADK Tokyo JAPAN
B03 Consumer Services
DISTRACTION
PRUDENTIAL BSN TAKAFUL BERHAD / FINANCIAL SERVICES 		NAGA DDB/RAPP MALAYSIA SELANGOR MALAYSIA VIZEUM Kuala Lumpur MALAYSIA
B04 Business Equipment & Services
FT WISDOM WIDGET
FINANCIAL TIMES / FINANCIAL TIMES ADVERTISING 		OMD HONG KONG HONG KONG OMD HONG KONG HONG KONG
TECHNOLOGY SHOWCASE
ORACLE ASIA PACIFIC / BUSINESS SOFTWARE SOLUTIONS 		STARCOM MEDIA WORLDWIDE Singapore SINGAPORE STARCOM MEDIA WORLDWIDE Singapore SINGAPORE
B01 Corporate Information
GINGER CLUB PROJECT
NAGATANIEN / GINGER CLUB PROJECT 		DENTSU Tokyo JAPAN DENTSU Tokyo JAPAN
A01 Best Use of Television/Cinema
CHIPSTER HIJACKS TV HOST
KRAFT MALAYSIA / CHIPSTER 		MINDSHARE MALAYSIA Kuala Lumpur MALAYSIA MINDSHARE MALAYSIA Kuala Lumpur MALAYSIA
B05 Public Service, Charity & Fund Raising
THE ELUSIVE COASTER
SAB MILLER INDIA / DON'T DRINK & DRIVE BY FOSTER'S 		OGILVY & MATHER Bangalore INDIA
B03 Consumer Services
MINI MOVIE
WEGO LOVE MOTEL / WEGO LOVE MOTEL 		OGILVY & MATHER TAIWAN Taipei CHINESE TAIPEI
A07 Best Use of The Internet/New Media, Including Mobile Phones, PDAs etc.
BERRY & LEMON IN LOVE
GLAXOSMITHKLINE CONSUMER HEALTHCARE / RIBENA 		MAXUS MALAYSIA Kuala Lumpur MALAYSIA MAXUS MALAYSIA Kuala Lumpur MALAYSIA
C01 Best Use of Mixed Media
LIVING FREE WITH SHELL
SHELL MALAYSIA TRADING / AUTOMOTIVE 		MAXUS MALAYSIA Kuala Lumpur MALAYSIA MAXUS MALAYSIA Kuala Lumpur MALAYSIA
A02 Best Use of Magazines/Newspapers
UNBUTTONED
LEVI STRAUSS (HONG KONG) / LEVI'S 501 		OMD HONG KONG HONG KONG OMD HONG KONG HONG KONG
Gold Spike
A04 Best Use of Ambient Media: Small Scale
NAPKIN
SAKURA / RANGE HOOD 		JWT HK Hong Kong HONG KONG
B02 Consumer Products
MEMO PAD
PANTOGAR / HAIR REVITALISER 		JWT HK Hong Kong HONG KONG
A05 Best Use of Ambient Media: Large
ILLITERATE-GLASS
NEW CITIZEN PROGRAM / NEW CITIZEN PROGRAM 		OGILVY BEIJING CHINA
A06 Best Use of Special Events And Stunt/Live Advertising
INVISIBLE CHILD
UNICEF / UNICEF 		OGILVY SHANGHAI CHINA
A03 Best Use of Standard Outdoor
TRUTHS ONLY KIDS CAN SEE
KADOKAWA SHOTEN PUBLISHING CO. / KADOKAWA TSUBASA JUVENILE BOOKS 		DENTSU Tokyo JAPAN
Short List
SUNLIGHT
OFFICE DEPOT / DEPOT PAPER 		OGILVY SHANGHAI CHINA
A05 Best Use of Ambient Media: Large
ILLITERATE-BARBED WIRE
NEW CITIZEN PROGRAM / NEW CITIZEN PROGRAM 		OGILVY BEIJING CHINA
A02 Best Use of Magazines/Newspapers
THE ASAHI NEWSPAPER MOVES
THE ASAHI SHIMBUN COMPANY / NEWSPAPER 		DENTSU KANSAI Osaka JAPAN
A06 Best Use of Special Events And Stunt/Live Advertising
XYLITOL MAN
LOTTE / CHEWING GUM 		MINDSHARE THAILAND Bangkok THAILAND MINDSHARE THAILAND Bangkok THAILAND
A04 Best Use of Ambient Media: Small Scale
SPECIAL OLYMPICS MESSAGE RELAY
SPECIAL OLYMPICS JAPAN / SPECIAL OLYMPICS 		SHIGAYA-GUMI Tokyo JAPAN
C01 Best Use of Mixed Media
HON. PUSS
STAGELIGHT&MAGIC / AMATEUR THEATRE COMPANY 		LEO BURNETT SOLUTIONS Colombo SRI LANKA
Short List
A07 Best Use of The Internet/New Media, Including Mobile Phones, PDAs etc.
PLAY MY FAVOURITE NUMBER
MAXIS MOBILE SERVICES / HOTLINK 		MINDSHARE MALAYSIA Kuala Lumpur MALAYSIA MINDSHARE MALAYSIA Kuala Lumpur MALAYSIA
B02 Consumer Products
THE POWER OF NANO SIZED INNOVATIONS
TATA NANO / TATA NANO CAR 		LODESTAR UNIVERSAL Mumbai INDIA LODESTAR UNIVERSAL Mumbai INDIA
Bronze Spike
B05 Public Service, Charity & Fund Raising
WHALE SHARK GAMBLE
SEA SHEPHERD CONSERVATION SOCIETY / PUBLIC AWARENESS 		BBDO PROXIMITY SINGAPORE SINGAPORE
A01 Best Use of Television/Cinema
MINI MOVIE
WEGO LOVE MOTEL / MOTELS 		OGILVY & MATHER TAIWAN Taipei CHINESE TAIPEI
B01 Corporate Information
ECO-IMAGINATION
GE / INDUSTRIAL INFRASTRUCTURE 		OMD CHINA Beijing CHINA OMD CHINA Beijing CHINA
B03 Consumer Services
ENGAGE WITH A BETTER SPACE
HKUSPACE COMMUNITY COLLEGE / COMMUNITY COLLEGE EDUCATION 		OMD HONG KONG HONG KONG OMD HONG KONG HONG KONG
A01 Best Use of Television/Cinema
POND'S SALUTE TO ROMANCE
HINDUSTAN UNILEVER / BEAUTY PRODUCTS 		MINDSHARE INDIA Mumbai INDIA MINDSHARE INDIA Mumbai INDIA
B03 Consumer Services
NEXT G EXPERIENCE STREET
CSL - TELECOM SERVICE PROVIDER / MOBILE BROADBAND SERVICE 		OMD HONG KONG HONG KONG OMD HONG KONG HONG KONG
B02 Consumer Products
TIDE STAINBROIDERY
PROCTER & GAMBLE / TIDE DETERGENT 		LEO BURNETT INDIA Mumbai INDIA
B05 Public Service, Charity & Fund Raising
LOTTERY TICKET
WCS - WILDLIFE CONSERVATION SOCIETY / PROTECT THE WILDLIFE 		GUANGZHOU NEWSUN/JWT ADVERTISING Guangzhou CHINA
A04 Best Use of Ambient Media: Small Scale
FLAVOURS AT BASKIN ROBBINS
LG ELECTRONICS / LG ICE CREAM MOBILE PHONES 		MINDSHARE MALAYSIA Kuala Lumpur MALAYSIA MINDSHARE MALAYSIA Kuala Lumpur MALAYSIA
A07 Best Use of The Internet/New Media, Including Mobile Phones, PDAs etc.
HP POWER TO CHANGE
HEWLETT-PACKARD / CORPORATE SOCIAL RESPONSIBILITY 		LEO BURNETT/ARC WORLDWIDE SINGAPORE SINGAPORE PHD SINGAPORE SINGAPORE
Short List
C01 Best Use of Mixed Media
INTEGRATED LOVE CONNECTION
UNILEVER / WALL'S CORNETTO 		MINDSHARE MALAYSIA Kuala Lumpur MALAYSIA MINDSHARE MALAYSIA Kuala Lumpur MALAYSIA
A02 Best Use of Magazines/Newspapers
DOCTOR FINANCIAL CAMPAIGN
BMW THAILAND / BMW CARS 		U5/OPPORTUNITYKNOCKS Bangkok THAILAND INITIATIVE Bangkok THAILAND
A05 Best Use of Ambient Media: Large
SANDPIT
HASBRO SINGAPORE / TOY TRUCKS 		Y&R Singapore SINGAPORE
A06 Best Use of Special Events And Stunt/Live Advertising
OFF! DARE TO DATE
S.C. JOHNSON & SON / MOSQUITO REPELLENT 		INITIATIVE Bangkok THAILAND INITIATIVE Bangkok THAILAND
A03 Best Use of Standard Outdoor
SHADE
POND'S / SUN CREAM 		OGILVY BEIJING CHINA
B01 Corporate Information
CHEER FOR CHINA
McDONALD'S CHINA / McDONALD'S 		DDB CHINA GROUP Shanghai CHINA OMD CHINA Shanghai CHINA