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All Entries
Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Best Use of Television/Cinema
MICHELIN WALK TO CANOSSA PROJECT
MICHELIN JAPAN / STUDLESS TIRE X-ICE XI2 		ADK Tokyo JAPAN
CHIPSTER HIJACKS TV HOST
KRAFT MALAYSIA / CHIPSTER 		MINDSHARE MALAYSIA Kuala Lumpur MALAYSIA MINDSHARE MALAYSIA Kuala Lumpur MALAYSIA
MINI MOVIE
WEGO LOVE MOTEL / MOTELS 		OGILVY & MATHER TAIWAN Taipei CHINESE TAIPEI
POND'S SALUTE TO ROMANCE
HINDUSTAN UNILEVER / BEAUTY PRODUCTS 		MINDSHARE INDIA Mumbai INDIA MINDSHARE INDIA Mumbai INDIA
FAIR AND LOVELY
HINDUSTAN UNILEVER / COSMETICS 		MINDSHARE INDIA Mumbai INDIA MINDSHARE INDIA Mumbai INDIA
SUNSILK STYLES BOLLYWOOD
HINDUSTAN UNILEVER / SHAMPOO 		MINDSHARE INDIA Mumbai INDIA MINDSHARE INDIA Mumbai INDIA
24 HOURS MCDELIVERY SERVICE LAUNCH
McDONALD'S HONG KONG / DELIVERY SERVICE 		OMD HONG KONG HONG KONG OMD HONG KONG HONG KONG
Silver Spike
DOVE SPIKED WITH UGLY
UNILEVER / DOVE 		MINDSHARE Shanghai CHINA MINDSHARE Shanghai CHINA
Silver Spike
LETS JUST PLAY
GLAXOSMITHKLINE CONSUMER HEALTHCARE / BOOST MILK 		MINDSHARE Gurgaon INDIA MINDSHARE Gurgaon INDIA
GODREJ UNVEILS IPIX WITH 'SCIENTISTS'
GODREJ & BOYCE / LCD TELEVISION 		MINDSHARE INDIA Mumbai INDIA MINDSHARE INDIA Mumbai INDIA
FRESH YOUNG STAR
CLEAN AND CLEAR / SKINCARE 		OMD CHINA Shanghai CHINA OMD CHINA Shanghai CHINA
COUNTING SHEEP
McDONALD'S / 24-HOUR DELIVERY 		LEO BURNETT MANILA Makati City THE PHILIPPINES STARCOM MEDIAVEST GROUP PHILIPPINES Makati City THE PHILIPPINES
BOTELYA
JOHNSON & JOHNSON / JOHNSON'S BABY OIL 		UNIVERSAL McCANN Makati City THE PHILIPPINES UNIVERSAL McCANN Makati City THE PHILIPPINES
Bronze Spike
TURNING CRISIS INTO OPPORTUNITY
NZ BEST / NURAL MILK 		UNIVERSAL McCANN MALAYSIA Kuala Lumpur MALAYSIA UNIVERSAL McCANN MALAYSIA Kuala Lumpur MALAYSIA
THE MOMENT OF TRUTH
COCA-COLA CHINA / COCA-COLA 		UNIVERSAL McCANN Hong Kong HONG KONG UNIVERSAL McCANN Hong Kong HONG KONG
3 DAYS BROADCAST MARATHON
PANASONIC SIEW SALES (THAILAND) / VIERA TV 		PUBLICIS THAILAND Bangkok THAILAND MEDIA PALETTE Bangkok THAILAND
Bronze Spike
GOLD MEDAL MOMENTS
COCA-COLA BEVERAGES CHINA / COCA-COLA 		RED LOUNGE Shanghai CHINA STARCOM Shanghai CHINA
Short List
SAMSUNG OMNIA ON AXN'S EBUZZ
SAMSUNG ASIA / SAMSUNG OMNIA 		STARCOM MEDIA WORLDWIDE Singapore SINGAPORE STARCOM MEDIA WORLDWIDE Singapore SINGAPORE
CINEMA TAKEOVER
SILKAIR / AIRLINE 		JWT SINGAPORE SINGAPORE MINDSHARE SINGAPORE SINGAPORE
Grand Prix
A02 Best Use of Magazines/Newspapers
TRICK PEOPLE
CHIBA POLICE AND THE ASAHI SHIMBUN / FRAUD PREVENTION AWARENESS 		ADK Tokyo JAPAN
Short List
UNBUTTONED
LEVI STRAUSS (HONG KONG) / LEVI'S 501 		OMD HONG KONG HONG KONG OMD HONG KONG HONG KONG
Gold Spike
THE ASAHI NEWSPAPER MOVES
THE ASAHI SHIMBUN COMPANY / NEWSPAPER 		DENTSU KANSAI Osaka JAPAN
DOCTOR FINANCIAL CAMPAIGN
BMW THAILAND / BMW CARS 		U5/OPPORTUNITYKNOCKS Bangkok THAILAND INITIATIVE Bangkok THAILAND
HANDWRITTEN NEWSPAPER
SCHWAN-STABILO MARKETING / STABILO MARATHON PEN 		NAGA DDB/RAPP MALAYSIA SELANGOR MALAYSIA VIZEUM Kuala Lumpur MALAYSIA
DEW! NOW THAT'S A SODA!
PEPSICO / MOUNTAIN DEW 		BBDO CHINA Shanghai CHINA OMD HONG KONG HONG KONG
BREAKS TRADITION
HINDUSTAN UNILEVER / VASELINE HEALTHY WHITE LOTION 		MINDSHARE INDIA Mumbai INDIA MINDSHARE INDIA Mumbai INDIA
100 PIPERS FANTASY FOOTBALL
PERNOD RICARD THAILAND / SCOTCH WHISKY 		OMD THAILAND Bangkok THAILAND OMD THAILAND Bangkok THAILAND
LEAVE AN IMPRESSION
PERNOD RICARD THAILAND / BALLANTINE'S WHISKY 		OMD THAILAND Bangkok THAILAND OMD THAILAND Bangkok THAILAND
Silver Spike
MATRIMONY AD
AASTHA FOUNDATION / WOMEN ABUSE AWARENESS 		CONTRACT ADVERTISING INDIA Mumbai INDIA
IMPRESS WITH DAZZLING SMILE
JOHNSON & JOHNSON / LISTERINE MOUTHWASH 		UNIVERSAL McCANN MALAYSIA Kuala Lumpur MALAYSIA UNIVERSAL McCANN MALAYSIA Kuala Lumpur MALAYSIA
FOLD
LA (THAILAND) / LA BICYCLE FOLDING BIKE 		OGILVY & MATHER Bangkok THAILAND
NV100HD LAUNCH
SAMSUNG ELECTRONICS COMPANY / DIGITAL CAMERA 		STARCOM Beijing CHINA STARCOM Beijing CHINA
GOOD VIEW
CHEUNG KONG (HOLDINGS) / HOTELS 		TBWA\TEQUILA\HONG KONG HONG KONG
COMPUTER COUTURE
HEWLETT-PACKARD SINGAPORE / MINI NOTEBOOK 		ZENITHOPTIMEDIA Singapore SINGAPORE ZENITHOPTIMEDIA Singapore SINGAPORE
TANISHQ MAGIC MIRROR
TITAN INDUSTRIES / JEWELLERY 		MAXUS Bangalore INDIA MAXUS Bangalore INDIA
POWER
KENZO PARFUMS / FRAGRANCE 		ZENITHOPTIMEDIA Singapore SINGAPORE ZENITHOPTIMEDIA Singapore SINGAPORE
A03 Best Use of Standard Outdoor
SWITCH OFF
GREENPEACE CHINA / GREENPEACE 		FIRSTELL COMMUNICATIONS SHANGHAI CHINA
TRUTHS ONLY KIDS CAN SEE
KADOKAWA SHOTEN PUBLISHING CO. / KADOKAWA TSUBASA JUVENILE BOOKS 		DENTSU Tokyo JAPAN
Short List
SUNLIGHT
OFFICE DEPOT / DEPOT PAPER 		OGILVY SHANGHAI CHINA
SHADE
POND'S / SUN CREAM 		OGILVY BEIJING CHINA
CAVITY
COLGATE-PALMOLIVE COMPANY / COLGATE MAXIMUM CAVITY PROTECTION 		Y&R Singapore SINGAPORE
CENTRAL CHIDLOM BILLBOARD
BMW THAILAND / BMW EFFICIENT DYNAMICS 		U5/OPPORTUNITYKNOCKS Bangkok THAILAND INITIATIVE Bangkok THAILAND
LIGHTED SIGNAGE
FIREFLY ELECTRIC AND LIGHTING / FIREFLY BULB 		TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES PHD MEDIA NETWORK Makati City THE PHILIPPINES
THE SENSORY LIGHT BOX
NIKON / D700 CAMERA 		CHEIL WORLDWIDE Seoul KOREA
GIVING VISA A CHINA FACE
VISA / CREDIT CARD 		OMD CHINA Shanghai CHINA OMD CHINA Shanghai CHINA
SHADE
L'OREAL INDIA / GARNIER SUN CONTROL 		PUBLICIS AMBIENCE Mumbai INDIA
Short List
STOP THE HORROR
HEALTH PROMOTION BOARD / H1N1 FLU AWARENESS 		MINDSHARE SINGAPORE SINGAPORE MINDSHARE SINGAPORE SINGAPORE
F&N FREESTYLZ
F&N INTERFLAVINE / CARBONATED SOFT DRINKS 		UNIVERSAL McCANN MALAYSIA Kuala Lumpur MALAYSIA UNIVERSAL McCANN MALAYSIA Kuala Lumpur MALAYSIA
CLOCK
GOLDEN ARCHES DEVELOPMENT CORPORATION / McDONALD'S 		DDB PHILIPPINES Taguig City THE PHILIPPINES
LIFESAVER
AIRCEL / TELECOM SERVICE 		DDB MUDRA Mumbai INDIA MUDRA MAX Mumbai INDIA