HUMAN VENDING MACHINE WORLD TOUR

Grand Prix
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TitleHUMAN VENDING MACHINE WORLD TOUR
ClientUNIQLO
Product/ServiceHEATTECH
CategoryB05. Best use of Ambient Advertising: Stunts & Live Advertising
EntrantDENTSU Tokyo, JAPAN
Entrant Company:DENTSU Tokyo, JAPAN
Advertising Agency:DENTSU Tokyo, JAPAN

Credits

Creative DirectorNaoya Hosokawa
CopywriterNaoya Hosokawa
Art DirectorTakahiro Tsuchiya
Other CreditsAgency Producer:motofumi Kanesaka/Hiroto Fujinami

Execution

Strategy In the fall of 2008, Uniqlo announced the introduction of 'HeatTech' moisture absorbent heat-generating wear in overseas markets. To enhance recognition and dramatically increase sales, we felt it would be most effective to have consumers experience this futuristic material. Our mission was to go beyond the existing 'experiential event' and create a powerful and innovative event that all overseas media would want to publicize.