Title | PERISIDENT |
Brand | NANDO'S PAKISTAN |
Product / Service | RESTAURANT |
Category | A03. Best Use of Standard Outdoor |
Entrant | ADCOM Karachi, PAKISTAN |
Entrant Company: | ADCOM Karachi, PAKISTAN |
Advertising Agency: | ADCOM Karachi, PAKISTAN |
Media Agency: | MEDIA PULSE Karachi, PAKISTAN |
Credits |
Name | Company | Position |
---|---|---|
Adnan Syed | Adcom | Chief Creative Officer |
Zehra Zaidi | Adcom | Creative Director |
Mahrukh Shaikh | Adcom | Creative Manager |
Fasahat Ali Khan | Adcom | Art Director |
Sharmeen Peshimam | Adcom | Copywriter |
The billboard created headlines of a different kind. Pakistani blogs were abuzz everywhere with people posting pictures and comments about the billboard; the caption circulated as the “latest-political-joke” via sms, images of it spread like wildfire through mms reaching people throughout Pakistan. The Billboard went up on 3-Oct-2008. The hype surrounding the billboard increased to such an extent that within 10 days, the billboard had to be removed under pressure from the Federal Authorities with threats of arrest and prosecution for making fun of the presidency!
Nando's advertising is always current & topical, relevant to its audience and ofcourse witty. Those presidential remarks, were tweaked to make them 'brand-relevant' using Nando's signature peri-peri sauces as a verbal pun and used in a billboard outside Nando’s restaurant outlets in Karachi. Following the furore that followed the billboard had to be removed but was replaced promptly with one that read “Its better to eat chicken than to be one”.
The President of Pakistan, newly elected and on his first state visit to USA in October 2008, made headlines at home, primarily for his remarks to the Republican Vice-presidential candidate, Sarah Palin. On meeting her, he said that he thought she was gorgeous and asked to hug her. He also mentioned that after seeing her, he knew why she was so popular in the US.