| Title | SCB HIV |
| Brand | STANDARD CHARTERED BANK (HONG KONG) |
| Product / Service | PUBLIC AWARENESS |
| Category | A07. Best Use of The Internet/New Media, Including Mobile Phones, PDAs etc. |
| Entrant | TBWA\TEQUILA\HONG KONG, HONG KONG |
| Entrant Company: | TBWA\TEQUILA\HONG KONG, HONG KONG |
| Advertising Agency: | TBWA\TEQUILA\HONG KONG, HONG KONG |
Credits | |
| Name | Company | Position |
|---|---|---|
| Mark Ringer | TBWA\ Tequila\ Hong Kong | Executive Creative Director |
| Patrick Tom | TBWA\ Tequila\ Hong Kong | Head Of Art/Gcd |
| Hoon Kim | TBWA\ Tequila\ Hong Kong | Art Director |
| Nkanyezi Masango | TBWA\ Tequila\ Hong Kong | Copywriter |
| Betty Ho | TBWA\ Tequila\ Hong Kong | Head Of Digital |
| Joe Au | TBWA\ Tequila\ Hong Kong | Designer |
| Ben Fielding | TBWA\ Tequila\ Hong Kong | Strategist |
| Louise Kristensen | TBWA\ Tequila\ Hong Kong | Digital Business Director |
| Michael Bertin | TBWA\ Tequila\ Hong Kong | Project Management |
| Joanne Lao | TBWA\ Tequila\ Hong Kong | Managing Director |
| Nathalie Gaveau | TBWA\ Tequila\ Hong Kong | Digital Business Director |
| Jenny Lee | TBWA\ Tequila\ Hong Kong | Producer |
To date, over 138 000 people have completed the test.
We created a global online campaign centered around an interactive site that housed an animated short film about HIV/AIDS, divided into six short e-learning episodes - seamlessly weaving HIV information into entertaining dialogue. After viewing the episodes, viewers are prompted to take ‘the HIV test’ - a quiz that puts their HIV knowledge to the test.
Standard Chartered Bank pledged to educate 1 million people online about HIV by 2010. Our task was to find a way to engage audiences and teach them about HIV and AIDS without preaching.