Results and Effectiveness

The departure date was crowded with thousands of women and girls. Thai woman became more enthusiastic toward their intimate part. There were discussions among them as well as with medical experts throughout the cyber world. And when they know more, they wanted to take a better care of it. We have created new conversations and the need for Lactacyd at the same time.

Creative Execution

We started the conversation with one question. “Have you ever been to your Vagina?” The simulated spaceship takes women on a real-life journey to their intimate part. After the journey, women can truly understand their intimate part, its functions, its acidity and its need for special care.

Insights, Strategy and the Idea

Thai women have unclear knowledge about their intimate parts since conversations about the subject are not openly discussed, even in school. Because of this, most of them don’t know how to properly take a special care of their intimate parts. They feel there is no need for Lactacyd!