Title | CLOCK |
Brand | GOLDEN ARCHES DEVELOPMENT CORPORATION |
Product / Service | McDONALD'S |
Category | A03. Best Use of Standard Outdoor |
Entrant | DDB PHILIPPINES Taguig City, THE PHILIPPINES |
Entrant Company: | DDB PHILIPPINES Taguig City, THE PHILIPPINES |
Advertising Agency: | DDB PHILIPPINES Taguig City, THE PHILIPPINES |
Credits |
Name | Company | Position |
---|---|---|
Teeny Gonzales | DDB Phils. | Exec. Creative Director |
Maki Maquiling | DDB Phils. | Copywriter |
Argem Vinuya | DDB Phils. | Senior Art Director |
Tey San Diego | DDB Phils. | Client Services Director |
Wella Balagtas | DDB Phils. | Account Group Manager |
Lester Obice | DDB Phils. | Senior Account Manager |
Mark Nicdao | Wild Bunch Photography | Photographer |
Eugene Raymundo | Food Stylist |
It was an effective hunger trigger! The clock helped generate increase in sales by 13.9% vs same period of last year.
We created a clock using McDonald's products as numbers to whet the appetite of motorists and drive home the idea that these treats are available anytime of the day. It was strategically placed in a high-traffic area to entice the consumers to visit the store.
The brief was to find an innovative way to communicate that McDonald's is open 24 hours. We specifically talked to motorists - people who are always on the go and are living fast-paced lives. This segment would benefit most from the round -the-clock service of McDonald's.