Title | SHADE |
Brand | L'OREAL INDIA |
Product / Service | GARNIER SUN CONTROL |
Category | A03. Best Use of Standard Outdoor |
Entrant | PUBLICIS AMBIENCE Mumbai, INDIA |
Entrant Company: | PUBLICIS AMBIENCE Mumbai, INDIA |
Advertising Agency: | PUBLICIS AMBIENCE Mumbai, INDIA |
Credits |
Name | Company | Position |
---|---|---|
Ashish Khazanchi | Publicis Ambience (a Div. Of Publicis Communications Pvt. Ltd.) | National Creative Director |
Prasanna Sankhé | Publicis Ambience (a Div. Of Publicis Communications Pvt. Ltd.) | National Creative Director |
Bapi Bit | Publicis Ambience (a Div. Of Publicis Communications Pvt. Ltd.) | Creative Director |
Karunasagar Sridharan | Publicis Ambience (a Div. Of Publicis Communications Pvt. Ltd.) | Copywriter |
Dipti Deorukhkar | Publicis Ambience (a Div. Of Publicis Communications Pvt. Ltd.) | Art Director |
Shireesh Sabnis/Santosh Shetty | Publicis Ambience (a Div. Of Publicis Communications Pvt. Ltd.) | Production |
Mahesh Khatate | Publicis Ambience (a Div. Of Publicis Communications Pvt. Ltd.) | Photographer |
Milind Aglave | Publicis Ambience (a Div. Of Publicis Communications Pvt. Ltd.) | Illustrator |
Akshay Multani/Beliappa M. | Publicis Ambience (a Div. Of Publicis Communications Pvt. Ltd.) | Film |
The billboard became the talk of the town in a matter of days. As expected, thousands of pedestrians stopped to look, and several even made use of it for a few minutes of relief from the almost intolerable summer heat. By the end of summer, product sales were higher by 30% and have been rising ever since. Pictures of the billboard have found their way into several blogs and articles.
A billboard was tilted at an angle to provide shade to pedestrians and demonstrate what the product offers – protection from the sun.
Our objective was to establish Garnier Sun Control as an effective sun block and increase consumption during summer. The target audience for this product is primarily working women (16-30yrs). To drive home the message effectively, we chose prime locations in the city and demonstrated the product benefit in a simple yet powerful way.