| Title | BUILDING DIVE |
| Brand | IHG ANA HOTELS GROUPE JAPAN |
| Product / Service | INTERCONTINENTAL HOTELS & RESORTS |
| Category | A06. Best Use of Special Events And Stunt/Live Advertising |
| Entrant | McCANN ERICKSON JAPAN Tokyo, JAPAN |
| Entrant Company: | McCANN ERICKSON JAPAN Tokyo, JAPAN |
| Advertising Agency: | ENJIN Tokyo, JAPAN |
| 2nd Advertising Agency: | McCANN ERICKSON JAPAN Tokyo, JAPAN |
| Media Agency: | MEDIA CONCIERGE Tokyo, JAPAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| Hiroaki Inaba | Enjin | Creative Director/Art Director/Designer |
| Hiromi Saegusa | Enjin | Designer |
| Ai Kawasaki | Mccann Erickson Japan | Producer |
| Seiichi Nishikawa | Enjin | Account Planner |
| Daiske Tatsukawa | Aoyama Creative Studio | Producer |
| Youji Akiba | Director/Cinematographer/Editor | |
| Pez | Art | |
| Maiko Suzuki | Mccann Erickson Japan | Copywriter |
| Media Concierge | Production |
Had it not only grasped the attention of the passers-by, but also attained interest of viewer of various media including the popular TV news; 84 of traditional media in Japan (TV, newspaper, wire, magazine, online), over 20 international media and over 74 social media (Youtube, blog, SNS etc.)
Creating impact and drawing attention of the people in the center of Tokyo and having a couple of divers hanging and swinging on a a aide of a tall building. The two divers freely swimming in the deep ocean feature one of the most popular leisure activities in Okinawa and also symbolize its unique concierge service with offers unforgettable experiences.
The aim of the campaign is to encourage the brand recognition, targeting married women in 30s and 40s with children and announce the rebranding of the two hotels at OKinawa in the way that can make an impact to the pass-bys.